2022 Facebook Ads Facebook Instagram Advertising Course
What you’ll learn
Develop the full range of skills to launch and manage Facebook Ads like a Pro
Target specific Facebook users using demographics, interests, and geography
Use advanced features of Facebook Advertising like lead ads and app install ads
Employ pixel and event tracking with your Facebook Ads for website and mobile app retargeting
Create custom and lookalike audiences for Facebook using external data (e.g. MailChimp, an email list, or a CRM system)
Build both a Facebook product feed and a Facebook product catalog
You will need to have (or be able to create) a Facebook Business page.
You’ll need to have the ability to re-size photos or have access to someone who can.
Take the course used by teams at Tesla, Walmart, the Economist & other leading organizations Complete 100% of the course and earn a custom Facebook for Business 2022 Certificate from EazlCourse Version 3.2 | Content Fresh as of January 2022From Udemy’s 9x Bestselling Production Team. Say goodbye to the fluff of other online advertising courses! Now, you can “learn by doing” for a faster, more effective approach to Facebook, Instagram, and Messenger advertising. There’s so much cool stuff with Facebook, Instagram, and Messenger ads that most people don’t even know about. At last, you can be ahead of the game. Are you ready?Whether you’re a corporate marketer seeking to become a better Facebook for Business ads manager, a small business owner wanting to leverage Facebook or Instagram more successfully, or any other professional looking to expand your influence through Facebook for Business advertising, this course is for you. And when you finish 100% of the course, you’re eligible to receive a custom, hosted, verifiable Facebook for Business 2022 Certificate designed and issued by Eazl!Facebook for Business Advertising – The Underutilized “Secret Weapon” of Modern BusinessDespite what most people think, Facebook, Instagram, and Messenger ads are not just about making sales. Facebook for Business is a powerful way to communicate with hyper-targeted groups of people. You can use Facebook, Instagram, or Messenger ads for community building, employee recruiting, public relations, event promotion, and of course, selling your products and services.With this course, you’ll discover remarkable strategies for leveraging Facebook advertising. You’ll be able to:Understand the fundamentals of the Facebook for Business ecosystem and launch effective ad campaigns using the full suite of Facebook for Business featuresIdentify your Facebook, Instagram, or Messenger advertising objectives and utilize advanced tools like the Facebook Product Feed, Dynamic Creative, Canvas Ads, and custom breakdownsBuild core, custom, and lookalike audiences within Facebook for Business, including integrations with CRM platforms and e-mail management programsDiscover the untapped power of Dynamic Display Remarketing, Manual Pixel-Based Remarketing, and on-platform engagement audiencesGet instant access to step-by-step guides, templates, and interactive tools, including our Facebook for Business Product Feed templateGain a huge business advantage by leveraging custom frameworks like Eazl’s CRED system for developing revenue-positive ad campaignsWith this Facebook for Business suite at your fingertips, you’ll gain a much greater understanding and capacity for digital marketing, social media, and online advertising. In the world we live in today, this is a crucial set of skills for many top-notch professionals.(Remember, you’ll also earn your Facebook for Business 2022 Certificate. This certificate, offered by Eazl, is the verification to others of your Facebook, Instagram, and Messenger advertising skills. It can be shown to your clients or employers, linked to your resume, and presented on your LinkedIn® profile).Great News – You Can Do Everything in This Course on Your OwnSuper Easy Facebook for Business Strategies! No Developer Required!Suitable for anyone who has basic computer skills, this course provides a comprehensive overview of Facebook for Business. There’s so much you can do with Facebook, Instagram, and Messenger Ads on your own and without a developer (and you’ll learn how to do it all in just three hours!)The first section of the course will help you set up your Facebook for Business infrastructure. You’ll learn what the core tools are, how to set them up, and how to use them. You’ll also install the Facebook Ads Pixel and learn how to use Custom Pixel Events.In the next section, you’ll discover the advantages of Facebook for Business’ best feature – hyper-targeting. You’ll learn how to create core, custom, and lookalike Facebook audiences using demographic, behavioral, and interest-based data. You’ll create customer audiences by importing external sources of data to Facebook (like an email list). You’ll also become capable of setting up geo-targeted audiences, “visitor to a destination” audiences, income-targeted audiences, and a whole lot more. Next, you’ll learn how to optimize the design of your ads. You’ll learn how to use Dynamic Creative to automatically test which photos, videos, headlines, and other creative elements work best. You’ll also learn how to use the Facebook Creative Hub and the new Facebook Canvas Ads (new for 2019).The final two sections of the course will focus on skyrocketing your skills for launching Facebook, Instagram, and Messenger Ads. You’ll go through 5 real-world campaign setups and launches where you’ll learn how to use features like Facebook lead ads, Messenger ads, Product Sets, and custom offers. Then, you’ll learn how to use the CRED system for scaling your ad campaigns once you’ve found some initial success with an audience and ad group.By completing the course, you’ll earn your Facebook for Business 2022 Certification, which can strengthen your reputation, your resume, and your LinkedIn® profile. This course also offers you a full money-back guarantee if you’re not satisfied. However, it has already received 1,400 five-star reviews on learning platforms across the internet. We’re confident you’ll love this learning experience!Content Upgrade LogCourse upgraded to Version 3.2 on January 2, 2022Course upgraded to Version 3.1 on October 26, 2021Course upgraded to Version 3 on October 30, 2019Course upgraded to Version 2 on October 21, 2018
Section 1: Welcome to the Facebook for Business 2022 Certificate Course
Lecture 1 The Facebook for Business 2022 Certificate Course (Version 3) Trailer
Lecture 2 Meet Your Instructor and Get an Overview of Your Learning Experience
Lecture 3 Who Can You Reach with Facebook, Instagram, and Messenger Ads?
Lecture 4 Access All Course Templates, Guides, and Special Resources
Lecture 5 Complete this Course and Earn Your Facebook for Business 2020 Certificate
Lecture 6 [Expert Interview] Jack Paxton on iOS 15, COVID & Paid Traffic in 2022-23
Section 2: Let’s Set Up Your Facebook Pixel, Catalog, and Back-end
Lecture 7 What Presidential Politics and the Facebook Pixel Have in Common
Lecture 8 How to Add Profiles and Manage Ad Account Collaborators
Lecture 9 How to Set Up Your Facebook Pixel
Lecture 10 How to Sync Your Online Inventory with Facebook for Business
Lecture 11 How to Create Product Sets from a Facebook Catalog
Lecture 12 Let’s Review What You Learned about Facebook for Business Setups
Section 3: How to Build High-quality Facebook and Instagram Audiences
Lecture 13 How Project Repat Uses Core, Custom, and Lookalike Audiences
Lecture 14 How to Create a Custom Conversions and Custom Audiences
Lecture 15 How to Create Lookalike Audiences to Expand Your Reach
Lecture 16 Case Study: How Hippie Runner Grew Sales by 75x with a Mix of Audiences
Lecture 17 What’s Eazl’s Rule of 80 for High-quality Interest Targeting?
Lecture 18 How to Create an Interest-based Core Audience
Lecture 19 How to Create Engagement Audiences for On-platform Retargeting
Lecture 20 Three Key Takeaways about Facebook and Instagram Audiences
Section 4: How to Use Facebook for Business Robots to Create Ads that Will Work
Lecture 21 There’s a New Way to Test Creative that Will Save You Hundreds of Hours
Lecture 22 What is Dynamic Creative and How Can You Use It?
Lecture 23 Case Study: How Dynamic Creative Helps Weight Watchers Improve CTRs by 190%
Lecture 24 Let’s Launch a Dynamic Creative Ad Test Together
Lecture 25 How to Read the Results of Your Dynamic Creative Ad Test
Lecture 26 Let’s Reinforce Your Learning about Ad Creative and Dynamic Ads
Section 5: Let’s Build Your Advertising Skills by Launching Ads Together
Lecture 27 What are Objective-Driven Ads and Why Does an Objective Matter?
Lecture 28 Take a Quick Crash Course on Objectives, Ad Sets, and Ad Formats
Lecture 29 5 Facebook / Instagram Ad Set Features You Need to Know
Lecture 30 Let’s Build Your Facebook for Business Ad Management Muscles
Lecture 31 Let’s Build Local Awareness for a Store or Physical Location
Lecture 32 Let’s Launch a Split Test Campaign to Find Out Which Audience is More Receptive
Lecture 33 Let’s Get Leads for an Expensive Product Using Lead Ads
Lecture 34 Let’s Introduce a Brand to an Audience Using the New Canvas and Creative Hub
Lecture 35 Let’s Growth Hack Customer Service with a Messenger Campaign
Lecture 36 Three Takeaways from the Ad Launching Exercises You Just Finished
Section 6: How to Use Eazl’s CRED Process for Scaling Your Campaigns
Lecture 37 How Many Impressions and Clicks Would You Need to Get 10,000 Sales?
Lecture 38 Introducing Eazl’s CRED Facebook for Business Scale Strategy
Lecture 39 Step 2 in Action: How We Build Retargeting Audiences
Lecture 40 Step 3 in Action: How We Build Lookalike Expansion Audiences
Lecture 41 Key Takeaways from the Scaling Section
Section 7: How to Request Your Certificate and Key Course Takeaways
Lecture 42 How to Request Your Facebook for Business 2020 Certificate from Eazl
Lecture 43 Let’s Review 5 Takeaways about Each Skill You Built in this Course
Digital marketing or digital advertising professionals.,Entrepreneurs and small business owners.,Event planners and promoters.,Recruiters or talent sourcers.,CMOs or marketing directors for local businesses.,Marketing managers for e-commerce platforms.,Anyone who wants to use the Facebook Ads ecosystem effectively.
Udemy | English | 3h 7m | 3.78 GB
Created by: Davis Jones