Account Based Marketing ABM Increase Your B2B Efficiency
What you’ll learn
What are ideal accounts? How to identify them for promoting your offers
How to get information about a target accounts through LinkedIn Sales Navigator and email outreach tools
What is competitive analysis? What methods and tools are available for this? How do you use them
Understand the specifics of account based marketing
How to build an account-based strategy and maximize its efficiency
How to use ad launch and email marketing methods
How to work with analytical tools
What are marketing and content funnels and how they work
Understand how to communicate with accounts to engage them in your product
It is preferred to have a basic knowledge of the digital marketing industry, but not necessary
It is recommended to have an online project that you want to work on
Do you want to know how to increase your company’s sales? Are you having trouble developing a marketing strategy that is scalable to your objectives?Account Based Marketing (ABM) is the best solution if you want either of those thingsThis approach is becoming increasingly popular among businesses because it has a positive impact on revenue in B2B and relationships within sales and marketing teams. According to HubSpot analytics, 57% of professionals, which use ABM in their companies to target 1,000 accounts or more alreadyIn this course, I will introduce you to this type of marketing and share the best strategies and tactics for acquiring new clients, growing your business, and increasing your lifetime valueWhat will you learn in this course?After completing this course, you will learn how Account Based Marketing works, which stages include and how to understand the results in your businessApply your knowledge to create your own Account Based StrategyLearn how to engage your targets through different channels of communicationTry to use automation tools to get data about your clients, competitors or resultsLearn how to automate the process of visiting LinkedIn profiles, inviting prospects to connect, and sending drip campaigns to generate leads. What do we offer in our course?Structured lessons with examples and practical tasksСhecklists and templates to implement the ABM in your businessWhy should you choose us over other online account based marketing courses?You will have the opportunity to learn about Account Based Marketing from the top internet marketing professionalsWe are industry experts! WebPromoExperts has over 12 years of experience in internet marketing. Our agency is a Google Premier Partner and a Facebook Marketing PartnerI have personally obtained a vast number of digital marketing qualifications and certifications such as Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads 360 Certified, and othersDuring our career, we have launched over 1,500 successful marketing strategies and marketing campaignsMore than 430,000 internet marketers have enrolled in our online courses.Our internet marketing courses are easy to understand. We train specialists for strategy, digital agency management, SMM, SEO, content marketing, PPC advertising, SERM, email marketing, web analytics, and other areas of digital marketingWhat else do you get?Lifetime access to the course and its updatesA certificate from Udemy upon completion of the courseA free copy of my book “Cutting-edge digital marketing”Should you be worried?Sign up now! Every second you wait can cost you leads and applications!This course comes with a 30-day money-back guarantee!Click the “take this course” button to start rebuilding your marketing strategy today!
Section 1: Introduction
Lecture 1 Introduction to the ABM Course
Lecture 2 What Is the Account-Based Marketing?
Lecture 3 Udemy Interface
Section 2: Gathering a Customer Base
Lecture 4 Finding Your Ideal Client
Lecture 5 Acquiring Customer Contacts
Lecture 6 Customer Base Processing
Section 3: Competitive Analysis
Lecture 7 Why Competitive Analysis Is Important?
Lecture 8 How to Use SimilarWeb?
Lecture 9 How to Use Serpstat to Find Out More About Your Competitors?
Lecture 10 Competitive Analysis Tools for Facebook, Instagram, and YouTube
Lecture 11 Competitive Analysis Practice
Section 4: Using Email Marketing to Begin Communication With a Client
Lecture 12 Email Structure and Mailing Plan
Lecture 13 Practice: How to Write a Follow-up That Will Be Opened
Section 5: Targeted Advertising for ABM
Lecture 14 Short Term and Long Term Communication Funnels
Lecture 15 Finding Your Target Audience
Lecture 16 Launching Ads That Will Be Seen by the Company You Are Interested In
Lecture 17 Types of Content Your Business Should Be Promoting
Lecture 18 How to Choose the Correct Type of Advertising?
Lecture 19 Practice: Launching Targeted Advertising on Facebook
Section 6: Communication with Clients and How to Close Deals
Lecture 20 LinkedIn Sales Navigator Practice
Lecture 21 LinkedIn: Scale Your Lead Generation with Automation
Lecture 22 Video and Offline Meetings
Lecture 23 Event Strategy for ABM
Section 7: Analysis of Marketing Activities
Lecture 24 KPIs That Will Help You Understand Work Efficiency
Lecture 25 Conclusions and What Needs to Be Improved
Lecture 26 How to Leave a Review for the Course?
Lecture 27 How to Get Your Certificate for the Course?
Lecture 28 Final Part
Section 8: BONUS
Lecture 29 BONUS LECTURE
Marketers who wish to implement this strategy or work with it in the future,Business owners who desire to increase the client count and connect marketing with sales,Account managers and salespeople who want to increase their B2B sales percentage,Anyone who is interested in understanding the basics of account-based marketing
Udemy | English | 1h 41m | 967.04 MB
Created by: Anton Voroniuk