Advanced Business Writing Skills

Learn advanced writing techniques for powerful content from a professional speechwriter and a former BBC journalist.
Advanced Business Writing Skills
File Size :
4.68 GB
Total length :
3h 0m



Mark Morris


Last update

Last updated 10/2021



Advanced Business Writing Skills

What you’ll learn

How stories can elevate your work and connect with your colleagues, your customers or the public
The importance of language, rhythm, humour and authenticity
Advanced editing skills
How to use different structures to help your writing achieve your objectives
Writing for non-native English speakers
Writing for a company or organisation
How to write effective emails, presentations, press releases and much more

Advanced Business Writing Skills


A good level of English language comprehension
A pen and notebook
A desire to learn
While not necessary, I recommend taking my first Better Business Writing Skills course.


*** Free 32-page book with exercises and printable resources ***This course will teach you advanced techniques that can take your writing from good to great. Every day, we use words to persuade others to buy from us, to hire or promote us, to establish our credibility and reputation. We write to change the way people think, feel and act. It is essential that the words you choose and the way you use them are working for you as hard as they can.Writing well is a vital part of any successful career or business. If you want to thrive at work you need to thrive at writing. By the end of this course, you will have developed advanced writing skills that will propel your career or business to the next level.In this course, you will master advanced writing techniques. It’s divided into five parts:Part One – Good Writing: First, we’ll discuss what makes writing ‘good’. Why does something we read or hear stand out? Why do we enjoy it, trust it or understand it more than something else? In Part One, we’ll also examine word choice, the use of metaphor and humour, authenticity, and explore how playing with variety and rhythm in your language can bring your words to life.Part Two – Structure: Structure is the road map that directs your reader from where they are to where you want them to be. In Part Two, we’ll show you why structure matters so much, the most common and effective structures, the best way to present an argument, and how you can use different structures in the writing you do every day.Part Three – Storytelling: People love stories and learning to write good ones is one of the most potent tools in your writer’s toolkit. In Part Three, we’ll show you how they work, how to write them, and how to use stories in your everyday writing.Part Four – Practicalities: In Part Four, we’ll look at some of the more practical aspects of writing and presenting your work, including the importance of research, formatting and advanced editing techniques. We’ll also address two of the biggest writing challenges that many of us face: writing for non-native English speakers, and writing within an organisation or company, where there are often tight constraints on what and how you write.Part Five: Applying what you’ve learned: It’s now time to put everything together and apply these lessons to different types of documents. In Part Five, we’ll cover writing articles, LinkedIn posts, speeches, presentations and press releases. Even if you don’t normally write this sort of thing, the lessons you will learn will help you with everything you write.Throughout the course there will be short exercises and quizzes so you can check your understanding and hone your skills.Better Business Writing Skills – Level Two is written and presented by Mark Morris and Philip Fiske de Gouveia.Mark is an award-winning professional speechwriter with more than fifteen years of experience writing for senior politicians in the United Kingdom and internationally – including for two former Prime Ministers. During his career, he’s written thousands of speeches to audiences across Europe and North America.Mark has written countless debates in the British Parliament, as well as articles for newspapers including The New York Times, the Wall Street Journal, La Repubblica, El Pais, The Times and Die Welt, and for magazines including Wired and Newsweek. Mark even had the honour of writing an historic and award-winning speech to a joint meeting of the United States Congress.Philip is a professional speechwriter, and has written for some of the world’s most senior business and political leaders. He is a former BBC journalist, reporting from all over the world, and has published articles in dozens of newspapers and magazines. He is also a playwright whose plays have been produced for stage and radio. Philip is a graduate of Trinity College, Dublin and the Institute of Communications Studies at the University of Leeds.In this course, Mark and Philip will give you the full benefit of their years of experience and expertise to set you on the path to writing success.So enroll now and start your journey to writing excellence.


Section 1: Introduction

Lecture 1 Introduction

Lecture 2 Exercises and Resources

Section 2: Part One: Good Writing

Lecture 3 Good Writing: Section Summary

Lecture 4 An Important Message

Lecture 5 What is ‘good’ writing?

Lecture 6 Length

Lecture 7 Variety, rhythm and pace

Lecture 8 Metaphor and simile

Lecture 9 Humour

Lecture 10 Authenticity

Lecture 11 Part One: Review

Section 3: Part Two: Structure

Lecture 12 Structure: Section Summary

Lecture 13 Why structure matters

Lecture 14 Churchill’s structure

Lecture 15 Monroe’s Motivated Sequence

Lecture 16 Making an argument

Lecture 17 Other useful structures

Lecture 18 Structure – Task and Resource

Lecture 19 Part Two: Review

Section 4: Part Three: Stories

Lecture 20 Stories: Section Summary

Lecture 21 Why we enjoy stories

Lecture 22 How stories work

Lecture 23 Creating a story

Lecture 24 Story – Task

Lecture 25 Part Three: Review

Section 5: Part Four: Practical Issues

Lecture 26 Practical Issues: Section Summary

Lecture 27 Research

Lecture 28 Advanced editing

Lecture 29 Writing for non-native English speakers

Lecture 30 Writing within a company or organisation – Content

Lecture 31 Writing within a company or organisation – Process

Lecture 32 Part Four: Review

Section 6: Part Five: Putting it into Practice

Lecture 33 Putting it into Practice: Section Review

Lecture 34 Writing an email

Lecture 35 Writing an OpEd

Lecture 36 Writing on LinkedIn

Lecture 37 Writing a speech

Lecture 38 Writing a presentation

Lecture 39 Writing a press release

Lecture 40 George Orwell’s Six Rules of Writing

Lecture 41 Part Five: Review

Section 7: Course Overview

Lecture 42 Course overview

Lecture 43 BONUS: Taking it further

This course is for anyone who writes at work. Whether you write emails, reports, blogs, marketing copy, articles or speeches, this course is for you.,This course is for those who want to take their writing to the next level and truly master their craft.

Course Information:

Udemy | English | 3h 0m | 4.68 GB
Created by: Mark Morris

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