Blogging Masterclass How To Build A Successful Blog In 2023

Build a successful blog using these proven blogging strategies for content, promotion, list building, and monetization
Blogging Masterclass How To Build A Successful Blog In 2023
File Size :
1.64 GB
Total length :
3h 30m



Brad Merrill


Last update

Last updated 11/2022



Blogging Masterclass How To Build A Successful Blog In 2023

What you’ll learn

Build a successful blog from scratch, or take your existing blog to the next level
Develop the mindset of a successful blogger
Discover a blogging niche that is both profitable and interesting
Build a beautiful website using WordPress
Develop a system to plan new content, and never run out of ideas again
Understand the importance of effective writing and how to become a better writer
Become familiar with some of the most effective types of blog content
Generate an endless stream of fresh content by repurposing what you’ve already created
Optimize your website for search engines to drive a consistent stream of free traffic
Get your content in front of people using a variety of free promotion strategies
Grow an email list that allows you to generate traffic and revenue on demand
Build a profitable business around your content and turn your blog into a revenue-generating asset

Blogging Masterclass How To Build A Successful Blog In 2023


No prior knowledge is necessary. This course starts with the basics before diving into more advanced tips and strategies.
The main requirement is a willingness to commit to the process and put in the work. This course outlines the steps, but it’s up to you to take action and do what it takes to make your blog a success.
To get your blog up and running, please note you will need to purchase a domain name and a hosting account. This course will show you exactly how to do that, even if you’re new to the process.


UDEMY’S #1 BESTSELLING BLOGGING COURSE — REDESIGNED WITH ALL NEW CURRICULUM FOR 2023 AND BEYOND”Merrill provides invaluable tips and examples for starting a blog and making it into a career.” —CNN”…the entire process for turning a blog into a bonafide moneymaker.” —The Next Web”Brad is clearly experienced, accomplished and an expert in this subject. His knowledge will be very helpful for those who are able to absorb & implement all of his suggestions and tips.” —Leah, Udemy student”Totally AWESOME course!!!!! You have addressed every aspect of getting started with a new blog, but better yet what it takes to make it a success. I can’t wait to get started.” —Terry, Udemy student”Excellent material, well explained, and a talented & experienced instructor who is not afraid to share his opinion on what it does or doesn’t work for him.” —JP, Udemy studentBrad Merrill has been building things on the web for well over a decade. In 2010, he started a blog about technology and innovation, and in just a couple of years it grew into a large publication with staff and revenue, serving more than half a million monthly readers. His work has been featured on Techmeme and cited by a number of notable blogs and publications, including the Wall Street Journal.In this course, Brad condenses more than ten years of trial and error into a simple blueprint designed to help you build a successful blog. You’ll learn all the essentials, including:The mindset of a successful bloggerHow to build a WordPress siteHow to write amazing blog content that readers will love and shareHow to promote your content to ensure people actually see itHow to build and leverage an email list to generate traffic and revenue on demandHow to turn your blog into a business that generates revenueWhy would you want to build a blog? Well, there are many different motivations, but here are a few of the most common:Build a business: A blog can be the center of a low-overhead, location-independent, lucrative business. There has never been a better time to do this—the Internet has made it cheaper and easier than ever before for anyone to start a business.Grow an existing business: Content marketing is one of the best ways to drive your business forward, and a blog is a tried and true format. Many of the world’s biggest companies and brands are now using digital content to market their products and services, so you’ll be in great company if you do the same.Showcase your expertise: If you want to position yourself as a thought leader or expert, blogging is an excellent way to do it. A blog can be a powerful asset if you’re trying to build a personal brand, get a job, sell services, or launch a career in public speaking.Build Relationships: Blogging is a great way to become an active and influential member of your community, which can help you build relationships with people you want to reach.If you’re thinking of starting a blog this year, there’s never been a better time. This course will walk you through the entire process—setting up WordPress, writing stellar content, promoting that content, building an email list, and implementing a revenue model to turn your blog into a business. It’s all here.


Section 1: Introduction

Lecture 1 Welcome To The Course!

Lecture 2 How To Use This Course

Section 2: The Foundation

Lecture 3 The Mindset Of A Successful Blogger

Lecture 4 Content Strategy & How To Find Your Perfect Niche

Lecture 5 Naming & Branding Your Blog

Section 3: Setting Up Your Website

Lecture 6 Why You Should Use WordPress For Your Blog

Lecture 7 What You’ll Need To Build A WordPress Site

Lecture 8 How To Set Up WordPress In 5 Minutes Or Less

Lecture 9 Alternative WordPress Instructions

Lecture 10 Exploring The WordPress Dashboard

Lecture 11 WordPress Posts & Pages

Lecture 12 The WordPress Post Editor

Lecture 13 Customizing Your WordPress Profile

Lecture 14 Finding & Installing A WordPress Theme

Lecture 15 How To Customize Your Theme

Lecture 16 WordPress Plugins

Lecture 17 Security & Backups

Lecture 18 Analytics & Data

Section 4: Generating Content Ideas

Lecture 19 Why You Need A Reliable Ideation System

Lecture 20 Creation Begins With Consumption

Lecture 21 Conducting A Brain Dump

Lecture 22 The #1 Tool For Content Research

Lecture 23 Questions Straight From Your Target Audience

Lecture 24 Eavesdropping On Niche Communities

Lecture 25 How Your Existing Audience And Content Can Help You Generate New Ideas

Section 5: Improving Your Writing

Lecture 26 The Importance Of Effective Writing

Lecture 27 How To Write Irresistible Headlines

Lecture 28 Matching Your Audience’s Tone & Vocabulary

Lecture 29 Creating Focused Content

Lecture 30 How Grammatical Errors Can Cripple Your Efforts

Lecture 31 How To Become A Better Writer

Section 6: The Most Effective Types Of Blog Content

Lecture 32 Exploring Various Types Of Content

Lecture 33 How To Create Epic List Content

Lecture 34 Teaching Your Audience With Guides & Tutorials

Lecture 35 Two Approaches To Q&A Content

Lecture 36 Interviews & Profiles

Lecture 37 Where A List Meets An Interview

Lecture 38 How To Write Valuable Reviews & Comparisons

Lecture 39 Working News Into Your Content Strategy

Lecture 40 Creating Valuable Roundups & Resource Lists

Lecture 41 Thought, Opinion, And Controversy

Lecture 42 Statistics & Original Research

Lecture 43 Presenting Complex Data For Visual Learners

Lecture 44 How To Write A Case Study That Turns Readers Into Customers

Section 7: Content Formats & Repurposing

Lecture 45 Alternative Content Formats

Lecture 46 How To Generate An Infinite Stream Of Fresh Content

Lecture 47 Watch Me Turn One Video Interview Into More Than A Dozen Pieces Of Content

Section 8: Blog SEO (Search Engine Optimization)

Lecture 48 A Brief Introduction To SEO

Lecture 49 Understanding Search Engines

Lecture 50 Basic Site Setup For SEO

Lecture 51 The Best SEO Plugin For WordPress

Lecture 52 Optimizing Your Page Titles

Lecture 53 Optimizing Your Meta Descriptions

Lecture 54 Themes & Template Settings

Lecture 55 Analyzing Your Content

Lecture 56 How To Choose The Right Keywords And Create High-Ranking Content On Any Topic

Lecture 57 Does Keyword Density Matter?

Lecture 58 Internal Links

Lecture 59 Image Optimization

Section 9: Content Promotion Strategies

Lecture 60 Why Content Promotion Is Crucial

Lecture 61 Strategic Collaboration

Lecture 62 The Formula For A Perfect Guest Post Pitch

Lecture 63 A Simple Way To Get Leading Influencers To Share Your Content

Lecture 64 Teasing Your Content On Social Media

Lecture 65 How To Get Your Content Featured In Popular Resource Lists

Lecture 66 Don’t Neglect This Free Source Of On-Demand Traffic

Lecture 67 How To Promote Your Content In Groups & Niche Communities (Without Being Spammy)

Lecture 68 The Most Effective Way To Skyrocket Your Audience Overnight

Section 10: Growing Your Email List

Lecture 69 Why Growing An Email List Should Be Your #1 Priority

Lecture 70 Choosing An Email Marketing Service

Lecture 71 Incentivizing The Opt-In: 17 Lead Magnet Ideas

Lecture 72 Where To Place Opt-In Forms On Your Website

Lecture 73 High-Profile Opt-In Forms

Lecture 74 How To Turn Commenters Into Subscribers

Lecture 75 A Counterintuitive Strategy To Increase Your Conversion Rate

Lecture 76 Leveraging Social Proof To Grow Your Email List

Lecture 77 Nurturing Your List: The Key To Building Lasting Relationships

Section 11: Monetizing Your Blog

Lecture 78 How To Turn Your Blog Into A Business

Lecture 79 The Most Common Way To Monetize A Blog (And Why I Don’t Recommend It)

Lecture 80 The Best Way To Monetize A Blog Without A Product Of Your Own

Lecture 81 Creating & Selling Your Own Products On Your Blog

Lecture 82 How To Generate Long-Term, Recurring Subscription Revenue

Lecture 83 Using Your Blog To Market Your Services

Section 12: Wrapping Up

Lecture 84 The Next Steps

Lecture 85 Bonus: Tools & Exclusive Discounts!

This course is designed for students with varying levels of experience. Whether you’re just getting started or looking for ways to take your blog to the next level, this course is for you.

Course Information:

Udemy | English | 3h 30m | 1.64 GB
Created by: Brad Merrill

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