Building a Facebook Chatbot in Chatfuel
What you’ll learn
Respond to users with Artificial Intelligence
Set up behavioral retargeting to drive sales
Add up-sells to your e-commerce bot
Automatically migrate user data to MailChimp & Google Sheets
Analyze bot trends to improve conversion rates
Grow your reachable users with Facebook Ads
Use JSON plugins to expand functionality
Hide Chatfuel branding
Transfer ownership of a bot to a client without their password
Personalize your messages with predefined user data
Onboard new users quickly
Add GIFs and emojis to your bot
Integrate native audio & video to your bot
Requirements
Google Sheets
MailChimp
Photoshop
Facebook Ads
Facebook Messenger
Description
Facebook Messenger chatbots will be the next BIG marketing trend in 2017 and beyond.More than 1 billion people are active on Messenger every month, so why not monetize this platform as part of your/your client’s social media marketing strategy?The beauty is that chatbots are still in their infancy, meaning that very few businesses are using them to sell. This equates to HUGE opportunity for you, as a digital marketer, because deploying a bot will help your brand — and whatever products you’re selling — stand out from the competition.
Some advantages of building Facebook bots include…
90% open rates, compared to the average 30% with email marketingInstant, relevant answers to users who message your page, eliminating slow responses and missed salesReach all your fans without paying Facebook to “boost” your postsPersonalize your sales pitches using Facebook data, proving to customers that you understand themMonetize your conversations inside Messenger without redirecting them to a painfully slow sales page
Whether you’re a brand consultant, social media marketing agency, or a do-it-yourself small business owner, this course will teach you how to build a Facebook Messenger bot that converts users and puts money in the bank.
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 5 Benefits of Facebook Messenger Chatbots
Section 2: Familarizing Yourself with the Dashboard
Lecture 3 “Welcome Message” & “Default Answer” Blocks
Lecture 4 Gallery & List Plugins
Lecture 5 Quick Replies for User Navigation
Lecture 6 Introduction to Artificial Intelligence
Lecture 7 Introduction to “Broadcast” Tab
Lecture 8 Deploying Bots, Persistent Menus, & Transferring Ownership
Lecture 9 Introduction to “Grow” Tab
Lecture 10 Analyzing User Data
Lecture 11 Getting Help from Chatfuel Community
Section 3: Building an E-Commerce Store
Lecture 12 Resizing Product Photos
Lecture 13 Buy Buttons & Stripe Payments
Lecture 14 Product Variations with User Attributes
Lecture 15 Behavioral Retargeting with User Attributes
Lecture 16 Adding Up-Sells
Lecture 17 Promoting Chatbot with Facebook Ads
Section 4: Creating a Contact Form
Lecture 18 Introduction to User Input Plugin
Lecture 19 Introduction to Send Email Plugin
Lecture 20 Migrating Data to Google Sheets
Lecture 21 Migrating Data to MailChimp
Section 5: Extending Functionality
Lecture 22 Adding GIFs
Lecture 23 Adding Emojis
Lecture 24 12 AI Inputs Every Bot Should Answer
Lecture 25 Writing an Onboarding Script
Section 6: Conclusion
Lecture 26 Course Recap
Section 7: Advanced Tips & Tricks
Lecture 27 Randomizing Error Messages
Lecture 28 Embedding Chatbot on WordPress Site
Lecture 29 Responding to Stickers with AI
Lecture 30 Creating Landing Pages
Lecture 31 Linking Blocks to Facebook Ads
Social media marketers,Branding consultants,”DIY” business owners
Course Information:
Udemy | English | 2h 51m | 1.03 GB
Created by: Andrew Demeter
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