Business Model Innovation for Management Consultants
What you’ll learn
How to Innovate the Business Model
Understand the Business Model Canvas
Design Innovative Business Model
Master Different Types of Innovation
How to estimate in Excel whether the innovation makes sense
How Tesla, Disney, Apple, Google have innovated
Create Innovative Revenue Streams
Deliver Innovative Value Proposition
Practical Strategies that will accelerate the growth of your business
Apply in practice the Blue Ocean Strategy
Requirements
Basic or intermediate Excel
Basic knowledge of economics
Description
What is the aim of this course?Consulting firms are hired very often to help to change the Business Model. Those projects are difficult as you have to generate innovation and convince the firm to change. There is no one recipe for how to innovate. However, there are some proven techniques, frameworks, and approaches that will help you find a way to innovate the Business Model. In this course, I will teach you how to pick the right Business Model Innovation technique during consulting projects.In the course you will learn the following things:What frameworks, tools techniques you can use to Innovate your Business ModelHow others have implemented the InnovationHow to estimate the potential impact of the Business Model Innovation in ExcelThis course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement, and turn-arounds in the biggest firms from Retail, FMCG, SMG, B2B, and services sectors that I worked for. I have carried out or supervised over 90 different performance improvement projects in different industries that generated a total of 2 billion in additional EBITDA. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who now are Partners in PE and VC funds, Investment Directors and Business Analysts in PE and VC, Operational Directors, COO, CRO, CEO, Directors in Consulting Companies, Board Members, etc. On top of that my courses on Udemy were already taken by more than 181 000 students including people working in EY, Walmart, Booz Allen Hamilton, Adidas, Naspers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, and many others.I teach through case studies, so you will have a lot of lectures showing examples of analyses, and tools that we use. To every lecture, you will find attached (in additional resources) the Excels as well as additional presentations, and materials shown in the lectures so as a part of this course you will also get a library of ready-made analyses that can, with certain modifications, be applied by you or your team in your work.Why have I decided to create this course?Business Model Innovation is extremely hard. You not only have to come up with a good business idea but also it has to make economical sense. On top of that, you have to convince the customer to sacrifice short-term profits for the long-term perspective. Most consulting firms, don’t give you the full toolbox that you need. This may lead to huge frustration during consulting projects and a lot of inefficiencies.Therefore, I have decided to create this course that will help students understand the main methods to innovate. The course will give you the knowledge and insight into real-life case studies that will make your life during a consulting project much easier. Thanks to this course, you will know what and how to do during consulting projects, devoted to business model innovation. You will master how to generate potential innovations, analyze data and draw conclusions from the analyses. On top of that, you see how other famous firms have used the tools that we will talk about.To sum it up, I believe that if you want to become a world-class Management Consultant or Business Analyst you have to have a pretty decent understanding of business model innovation. That is why, I highly recommend this course to Management Consultants or Business Analysts, especially those who want to specialize in strategy or develop their own business. The course will help you become an expert in business model innovation on the level of McKinsey, BCG, Bain, and other top consulting firms.In what way will you benefit from this course?The course is a practical, step-by-step guide loaded with tons of analyses, tricks, and hints that will significantly improve the speed with which you understand, and analyze businesses. There is little theory – mainly examples, a lot of tips from my own experience as well as other notable examples worth mentioning. Our intention is that thanks to the course you will learn:What frameworks, tools techniques you can use to Innovate your Business ModelHow others have implemented the InnovationHow to estimate the potential impact of the Business Model Innovation in ExcelYou can also ask me any question either through the discussion field or by messaging me directly.How the course is organized?The course is divided currently into the following sections:Introduction. We begin with a little introduction to the course as well as some general info on how the course is organizedThe Business Model Canvas. To describe business models, you can use many tools. One of the most popular ones is the so-called Business Model Canvas. We will discuss it in this section.Innovation in Customer Segments. One of the biggest sources of innovation is to play with customer segments. In this section, we will discuss techniques that you can use to innovate in customer segments.Value Proposition Innovation. Another great source of innovation is to work on the Value Proposition. We will discuss in this section, what techniques you can use to innovate the Value Proposition.Modeling the Business in Excel. During M&A projects you will quite often have to create a model of the business in Excel. I will show you how to do that using a few examples.Valuation. During consulting projects, especially devoted to M&A or due diligence you will have to evaluate a specific business. In this section, I will show you examples of how to do it in practice.Innovation in Key Resources. Some firms resort to Innovation in the Key Resources department. We will discuss in this section how you can beat your competition by innovating in this area.Innovation in Key Activities. You can also look at Key Activities and innovate in this area as well. In this section, we will see how you can do that in practice.Innovation in Cost Structure. Firms, unfortunately, overlook innovations that can be done on the cost side. In this section, we will see what techniques can be used in this area and what have done some bold firms in this area.Innovation in Revenue Streams & Sales channels. Fast effects can be achieved by innovating Revenue Streams or playing with the Sales Channels. In this section, we will look at examples of techniques and case studies.Innovation in Key Partners. Some industries require you to innovate also in the area of Key Partners. Thanks to that you can build a powerful competitive advantage. In this section, we will look at some examples.Innovation in Customer Relationship. In many industries, we have seen many innovations in Customer Relationships. In the last section, we will look at some examples and techniques that may prove useful.You will be able also to download many additional resourcesUseful frameworks and techniquesAnalyses shown in the courseAdditional resourcesLinks to additional presentations, articles, and moviesLinks to books worth readingAt the end of my course, students will be able to…How to innovate the business modelUnderstand the Business Model CanvasHow to estimate in Excel whether the innovation makes senseDesign Innovative Business ModelsHow Tesla, Disney, Apple, and Google have innovatedMaster Different Types of InnovationCreate Innovative Revenue StreamsCreate Innovation on the Cost SideDeliver Innovative Value PropositionCreate Innovation related to Key Resources & Key PartnersPractical Strategies that will accelerate the growth of your businessApply the Blue Ocean StrategyWho should take this course? Who should not?Management Consultants and Business AnalystsManagersStartup FoundersInvestment AnalystsManagers responsible for Acquisitions and MergersWhat will students need to know or do before starting this course?Basic or intermediate ExcelBasic knowledge of economicsBasic or intermediate knowledge of finance & accounting
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 A little bit about me
Lecture 3 How the course is organized
Lecture 4 How to deal with Blurry image
Lecture 5 How to reach additional resources
Section 2: The Business Model Canvas
Lecture 6 The Business Model Canvas – Introduction
Lecture 7 What is the Business Model Canvas
Lecture 8 McDonalds business model
Lecture 9 Change the business model – Netflix – General
Lecture 10 Change the business model – Netflix – Details Part 1
Lecture 11 Change the business model – Netflix – Details Part 2
Section 3: Innovation in Customer Segments
Lecture 12 Innovation in Customer Segments – Introduction
Lecture 13 Blue Ocean – Introduction
Lecture 14 Blue Ocean – Non Users
Lecture 15 4 frameworks
Lecture 16 Blue Ocean Strategy – 6 paths to achieve it
Lecture 17 Blue Ocean – Starbucks
Lecture 18 Blue Ocean – Citizen M
Lecture 19 Blue Ocean – Zappos
Lecture 20 Jobs to be done framework – Introduction
Lecture 21 Jobs To Be Done – Definition
Lecture 22 Jobs to be done – Examples
Lecture 23 Jobs to Be Done – How to use it to improve an existing product
Lecture 24 Jobs to Be Done – How to use it to create a new product
Lecture 25 Jobs to Be Done – How to find them
Lecture 26 Who is your competitor?
Lecture 27 Enabling Investments – Introduction
Lecture 28 Enabling Investments – Examples
Section 4: Value Proposition Innovation
Lecture 29 Value Proposition Innovation – Introduction
Lecture 30 Expand the brand
Lecture 31 New products within old categories – Introduction
Lecture 32 New products within old categories – Case Introduction
Lecture 33 New products within old categories – Case Solution – Vaccum Cleaners estimation
Lecture 34 New products within old categories – Case Solution – the rest of estimation
Lecture 35 New products within old categories – Case Solution – PowerPoint
Lecture 36 New products expanding brand – Introduction
Lecture 37 How to expand the brand – Milk Producer – Introduction
Lecture 38 How to expand the brand – Solution – Part 1
Lecture 39 How to expand the brand – Solution – Part 2
Lecture 40 How to expand the brand – Solution – Scatter Graph
Lecture 41 Does it make sense to introduce new services or product – Introduction
Lecture 42 Does it make sense to introduce new services or product – Solution – Coffee only
Lecture 43 Does it make sense to introduce new services or product – Solution – Soups
Lecture 44 Expand the product
Lecture 45 Simplify the product
Lecture 46 Integrate products
Lecture 47 Divide the products into smaller pieces
Lecture 48 Bundle Products
Lecture 49 Digitalize the product
Section 5: Innovations in Key Resources
Lecture 50 Innovation in Key Resources – Introduction
Lecture 51 Own Key Resources
Lecture 52 Crowdsource resources
Section 6: Innovations in Key Activities
Lecture 53 Innovation in Key Activities – Introduction
Lecture 54 Automation – General approach
Lecture 55 Make the Process Scalable – General Approach
Lecture 56 Make the Process Scalable – Case Introduction
Lecture 57 Make the Process Scalable – Case – Current Situation
Lecture 58 Make the Process Scalable – Case – Future Situation & Comparison
Lecture 59 Cost reduction Investment – Ceramic Tiles – Introduction
Lecture 60 Cost reduction Investment – Ceramic Tiles – Current Costs
Lecture 61 Cost reduction Investment – Ceramic Tiles – Future Costs
Lecture 62 Cost reduction Investment – Ceramic Tiles – NPV
Lecture 63 Cost reduction Investment – Ceramic Tiles – Solution in Power Point
Section 7: Innovation in the Cost Structure
Lecture 64 Innovation in the Cost Structure – Introduction
Lecture 65 Transfer costs to customers
Lecture 66 Transfer costs to suppliers
Lecture 67 Turn costs into revenues
Section 8: Innovations in Revenue Streams & Sales channels
Lecture 68 Innovation in Revenue Streams & Sales channels – Introduction
Lecture 69 Experiment with different sales channels
Lecture 70 Experiment with different revenue streams
Lecture 71 Innovative selling / revenue streams – Introduction
Lecture 72 Innovative selling / revenue streams – Milk example
Lecture 73 When to use specific revenue streams – Part 1
Lecture 74 When to use specific revenue streams – Part 2
Lecture 75 Ryanair
Lecture 76 Legimi
Lecture 77 DollarShaveClub
Lecture 78 Canva
Section 9: Innovation in Key Partners
Lecture 79 Innovation in Key Partners – Introduction
Lecture 80 Go up / down the value chain – Introduction
Lecture 81 Go up / down the value chain – When it makes sense
Lecture 82 Go up / down the value chain – Benefit System
Lecture 83 Go up / down the value chain – Zara
Section 10: Innovation in Customer Relationship
Lecture 84 Innovation in Customer Relationship
Lecture 85 3F
Lecture 86 Freemium
Lecture 87 Free Trial
Lecture 88 Free
Lecture 89 Freemium vs Free Trial vs Free – Case Introduction
Lecture 90 Freemium vs Free Trial vs Free – Examples of SaaS businesses
Lecture 91 Freemium vs Free Trial vs Free – Solution – Part 1
Lecture 92 Freemium vs Free Trial vs Free – Solution – Part 2
Lecture 93 Referral programs
Lecture 94 Affiliate programs
Lecture 95 How to scale up a business – best practices from top firms and Consulting
Section 11: Conclusions
Lecture 96 Bonus Lecture
Management Consultants,Managers,Startup Founders,CEO,Directors responsible for Strategy & Innovation,Directors responsible for M&A,Business Analysts,Investment Analysts
Course Information:
Udemy | English | 4h 48m | 1.27 GB
Created by: Asen Gyczew
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