Business Product Strategy Creation Crash Course
What you’ll learn
Develop strategies for companies, business and products
Apply strategy development methods
Manage companies strategically
Develop business plans & concepts
Course is suitable for beginners
No prior knowledge necessary
No specific expertise required
Need to develop a strategy for your product, project or businness? Want to learn how to do it in the most efficient way?Then this is the right course for you: Get your hands dirty and develop strategies by working in parallel to this course. The course assignments will guide you so that you will have a strategy for your business, product, team etc at the end of the course. Please note: This course is NOT FOR YOU if you expect a LIST OF ALL STRATEGIC METHODS & TOOLS out there. There are tons of methods. The focus of this course is to show you how to develop strategies in your job without knowing all those methods. No one needs an MBA to develop strategies. Yes that is possible 😉 This Course is Perfect for you if you:Want to refresh your competence in both classical and modern strategic concepts.Want to learn how to develop strategies for your product, company, department, or team in practice.Are preparing for professions, positions, or new challenges with strategic responsibilities.Course Target Audience:Career changers or newcomers to roles with a strategic focus.Those interested in strategic management.Team and department leaders, management consultants, project and product managers, product owners, entrepreneurs, and founders looking to refresh their competence in strategy development.Course Topics (Practical Roadmap):Development of a strategic vision, mission, and values.Conducting strategic analyses.Deriving strategic options.Decision strategies for implementation.Variations of the roadmap in practice depending on predictability and starting points.Comparison of classical vs. agile strategy methods.15 Methods Covered in the Course (Expanding Your Methodological Competence):Vision, Mission, Market Definition, Market Size Estimation, Competitive Analysis, SWOT Analysis, CAGR Calculation, Business Model Canvas, Lean Canvas, Business Model & Business Case Derivation, Strategic Options Creation, Cost-Benefit Analysis (Potential / Implementation), Design Thinking, Lean Startup, Objectives & Key Results (OKR).What Does the Course Include?160 minutes of video content, mixed between theory and examples>60 minutes of practice assignments you can use to reflect and develop your own strategyWhat Can You Do After the Course?You will be confident with the most important terms and tools of business strategy development.You will be able to develop business strategies for your company, department, or team.You will improve your strategic thinking skills.Included in the Course:Approximately 2.5 hours of videos.A course handout to facilitate learning and as a reference guide for your daily work.Course assignments that help you to create your own strategies.After completing the course, you can apply for a participation certificate from Responsive Strategy.Why Should You Buy the Course from Me?I am Julia Lettinger, the founder of Responsive Strategy, a strategy and digital transformation consultancy in Berlin. Since 2017, along with my colleagues, I have been assisting companies in the strategy development process, especially in the agile and digital transformation space. I have also served as the head of strategy and product strategy in two media companies.Furthermore, since 2019, I have been teaching Strategic Management at the Berlin School of Economics and Law as part of a teaching assignment and have been a lecturer on Udemy since 2018, with around 30,000 participants so far.So, go ahead and get the course! I look forward to welcoming you in my videos.Warm regards,JuliaPS: If you are not satisfied, you can request a refund within 30 days. No questions asked!
Section 1: Welcome and Course Introduction – What is it all about?
Lecture 1 What are you going to learn in this course?
Lecture 2 When and for what do you need a strategy?
Lecture 3 Classic vs modern business strategy (preditable vs unpredictable world)
Lecture 4 Handout and tips how to work with this course
Section 2: Introduction to Strategic Management & Strategy – Quick start
Lecture 5 Origins of strategy in management – strategy vs tactics
Lecture 6 The classic steps to develop a business strategy
Lecture 7 Modern world: Goal vs resource vs problem focused approaches
Section 3: Set Strategic Goals – What do you actually want?
Lecture 8 Goal setting in companies – the business strategy pyramid
Lecture 9 Difference between vision and mission
Lecture 10 Let’s be honest: Do you even need a vision and mission?
Lecture 11 And how do you start now? – Best practice
Lecture 12 Example: Develop a mission for a supermarket
Lecture 13 Deep dive: Guide to develop a product/service vision
Lecture 14 Example: Develop a vision for a supermarket
Lecture 15 Goal setting in classic vs modern strategy approaches
Section 4: Complete a Strategic Analysis – What is your starting point?
Lecture 16 Introduction to strategic analysis
Lecture 17 Internal vs external strategic analysis
Lecture 18 External market analysis
Lecture 19 Example: External analysis of a video streaming service
Lecture 20 Market size estimation
Lecture 21 Example: Market sizing for an organic supermarket chain
Lecture 22 Example: CAGR calculation
Lecture 23 SWOT analysis – Derive external opportunities and threats
Lecture 24 Internal analysis and business model canvas
Lecture 25 Business model canvas vs lean canvas
Lecture 26 Example: Business model canvas of a video streaming service
Lecture 27 Derive the business case from the business model canvas
Lecture 28 SWOT analysis – Derive internal strengths and weaknesses
Section 5: Work out Strategic Options – What are your options?
Lecture 29 Recap and introduction to strategic options
Lecture 30 Derive strategic options from SWOT analysis
Lecture 31 Let’s get practical: Strategic analysis as your starting point (example)
Lecture 32 Develop matching strategies (example)
Lecture 33 Develop transformation strategies (example)
Lecture 34 Develop neutralisation strategies (example)
Lecture 35 Develop defeat strategies (example)
Lecture 36 Collect additional strategic options
Lecture 37 Derive high level strategic goals from your options
Section 6: Strategic Decision Making and Implementation – Which option(s) to choose?
Lecture 38 Introduction to strategic decision making
Lecture 39 The example of Google
Lecture 40 Strategic evaluation criteria
Lecture 41 Example: Decision matrix (Potential vs Implementation)
Lecture 42 Develop your own decision matrices
Lecture 43 Use OKR for implementation
Lecture 44 Strategic action plan: Who does What and When?
Section 7: Wait, the classic approach does not (always) make sense!
Lecture 45 Recap: Strategy concepts from predictable vs unpredictable world
Lecture 46 Design Thinking vs Lean Startup vs classic strategic approaches
Section 8: Summary, Congratulations and Goodbye
Lecture 47 Summary and wrap up
Lecture 48 Congratulations and goodbye
Section 9: Next Steps to Take
Lecture 49 Bonus Lecture (Certificate & Vouchers)
Anyone who wants to think more strategically in a business context,Employees who develop strategies for their company, department or team,Entrepreneurs who want to optimize the strategic direction of their business,Consultants & coaches who work in the strategy area
Udemy | English | 2h 45m | 3.10 GB
Created by: Julia Lettinger