Change Management from CRO to an Experimentation Culture

Assess the maturity level, write and pitch a change plan, apply Change Management and get to an Experimentation Culture
Change Management from CRO to an Experimentation Culture
File Size :
6.50 GB
Total length :
5h 21m

Category

Instructor

Ruben de Boer

Language

Last update

Published 12/2022

Ratings

0/5

Change Management from CRO to an Experimentation Culture

What you’ll learn

Improve the experimentation maturity of your organization using change management
Motivate your colleagues and higher management to become more experiment-driven
Assess the current situation and determine the organization’s current experimentation maturity level
Learn everything about experimentation maturity and company culture
Write a change management plan and pitch it to the board
Put your change plan into practice using change management and your soft skills
Work on your personal growth to facilitate the change progress and improve your skills
Interview techniques to come up with the best solutions and change plan
Evaluate and reflect on the change process and determine the next steps

Change Management from CRO to an Experimentation Culture

Requirements

Eagerness to take your organization from a CRO only situation to a culture of experimentation
You need to have some experience in A/B testing
No further prior knowledge is needed

Description

If you want your organization to grow toward an experimentation culture, learn change management to accomplish this, and motivate your colleagues and higher management to become more experiment-driven, this will be the right course for you.This course is a complete blueprint for every step from a CRO-only situation to an Experimentation Culture. It is based on many books, articles, courses, and my 12+ years of experience in this fantastic line of work.By taking this course, you will…Improve the experimentation maturity of your organization using change managementMotivate your colleagues and higher management to become more experiment-drivenAssess the current situation and determine the organization’s current experimentation maturity levelWrite a change management plan and pitch it to the boardPut your change plan into practice using change management and your soft skillsWork on your personal growth to facilitate the change progress and improve your skillsYou will learn everything about your organization, your manager or contact person, and all experimentation maturity levels. In addition, you will learn about the company culture, scope & alignment, team, data, tooling & automation, and the experimentation process.You will also know how to write and present a change plan, pitch it to the board and prepare for difficult questions. Then, you will put the change plan into practice. You will learn everything about change management, the influence of your soft skills, dealing with resistance, and your personal growth.Change management course setupIn the first part of the Change management course, you’ll learn to assess the current experimentation maturity of the organization. This includes getting to know the organization, its goals, and its landscape. Also, you get to know your contact person or manager and your landscape using a force-field analysis. Next, through a questionnaire and interview techniques, you will discover the challenges, obstacles, and hidden forces to get to the next experimentation maturity stage.Next, you’ll learn how to write your change plan, pitch it to the board and prepare for difficult questions.Next, you’ll learn how to implement your plan using change management, your soft skills, and personal growth.Finally, you will evaluate, reflect and determine the next steps.This is a complete courseThere is no upsell to another expensive course, and there is no upsell to a coaching program. You will learn everything about change management and how to implement it. I will only reference my other Udemy courses if you or a team member want to learn more about a specific topic.This course will cover everything you need to know in a practical and engaging manner. Together, we will go through the change cycle step by step, with useful and practical frameworks and theories you can put into practice straight away.Start learning change management and grow to an experimentation culture todayIf you sign up today, you will have lifetime access to the course, including all future updates. You´ll also get a 30-day no question asked money-back guarantee.If you have any questions during or after this course, please feel free to contact me. I’ll be happy to help you out. You can use the Q&A feature inside the course, send me a private message, or send an email. I will answer all of your questions as soon as possible.Ready to get to a culture of experimentation? Sign up today! 🙂

Overview

Section 1: Introduction

Lecture 1 Course goals, structure and benefits

Lecture 2 Captions and playbak rate

Lecture 3 Change management: from CRO to Experimentation culture

Lecture 4 Why experimentation

Lecture 5 Course material

Section 2: Understanding your organization and manager / contact person

Lecture 6 Assessing the current situation

Lecture 7 Understanding the organization

Lecture 8 Understanding your manager / contact person

Lecture 9 A first glimpse of the experimentation program

Lecture 10 Finding your allies

Lecture 11 Force field analysis

Lecture 12 Understanding your organization and manager wrap up

Section 3: Assessing the current experimentation maturity

Lecture 13 Experimentation maturity

Lecture 14 Experimentation maturity models

Lecture 15 Getting to the next stage

Lecture 16 Assessing the current maturity level (maturity scan)

Lecture 17 Interviews and asking questions

Lecture 18 Assessing the current experimentation maturity wrap up

Section 4: Company culture

Lecture 19 Company culture

Lecture 20 Mindset for experimentation

Lecture 21 Company structure and cross-team collaboration

Lecture 22 Leadership, rewards and decisions

Lecture 23 The counterbalance

Lecture 24 Company culture wrap up

Section 5: Scope & alignment

Lecture 25 Scope & alignment of experimentation

Lecture 26 Alignment with business goals and operations

Lecture 27 OEC

Lecture 28 Where experimentation takes place

Lecture 29 The goal of experimentation

Lecture 30 Scope & alignment wrap up

Section 6: Team & team goals

Lecture 31 Team & team goals

Lecture 32 Team members

Lecture 33 Theory of constraints analysis

Lecture 34 Centralized, decentralized, and CoE models

Lecture 35 CoE as the enabler for experimentation

Lecture 36 Training & education

Lecture 37 Team goals & dashboards

Lecture 38 Team & team goals wrap up

Section 7: Data, tooling & automation

Lecture 39 Data, tooling & automation for Experimentation

Lecture 40 Trust for tools and data

Lecture 41 Experimentation tool

Lecture 42 Automation

Lecture 43 Experimentation process and insights tool

Lecture 44 Tooling, data & automation wrap up

Section 8: The CRO and experimentation process

Lecture 45 The Conversion Rate Optimization and Experimentation process

Lecture 46 From CRO process to Experimentation process I

Lecture 47 From CRO process to Experimentation process II

Lecture 48 Types of experiments

Lecture 49 Research

Lecture 50 Prioritization

Lecture 51 CRO and experimentation process wrap up

Lecture 52 Assessing the current situation wrap up

Section 9: Writing a change plan – Improving the experimentation maturity

Lecture 53 Your change management plan

Lecture 54 Writing a change management plan

Lecture 55 Presenting your change management plan

Lecture 56 Preparing for difficult questions

Lecture 57 Writing your change management plan wrap up

Section 10: Change model

Lecture 58 Introduction to the change management

Lecture 59 System 2 and change

Lecture 60 System 1 and change

Lecture 61 The physical environment for successful change

Lecture 62 The social environment for successful change

Lecture 63 Rewards & rules for successful change

Lecture 64 Experiment

Lecture 65 Incorporate organizational experimentation into your work

Lecture 66 Change examples for inspiration

Lecture 67 Change management wrap up

Section 11: Soft skills for change and performance

Lecture 68 Soft skills for change and performance

Lecture 69 Personal influence on the change process

Lecture 70 Communication skills

Lecture 71 Dealing with resistance

Lecture 72 Consultancy

Lecture 73 Soft skills for change and performance wrap up

Section 12: Personal growth for change and performance

Lecture 74 Your personal growth for change and performance

Lecture 75 Why personal change is difficult

Lecture 76 Differences between CRO and personal growth

Lecture 77 Setting personal goals

Lecture 78 The personal growth process

Lecture 79 Personal growth wrap up

Lecture 80 Implementing the change wrap up

Section 13: Evaluate, reflect & next steps

Lecture 81 Evaluate & reflect

Lecture 82 Next steps

Section 14: Final words

Lecture 83 Keep learning

Lecture 84 Wrap up of the course

Lecture 85 Thank you

Conversion Rate Optimization specialists who want to thrive in their work,Product owners who want to learn more about experimentation,Entrepreneurs and e-commerce managers who want to apply experimentation and motivate others to do so as well,Digital consultants who want to learn about change management and experimentation,Lead developers with an interest in change management and company culture

Course Information:

Udemy | English | 5h 21m | 6.50 GB
Created by: Ruben de Boer

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