ChatGPT to Supercharge Your Public Relations Media Training
What you’ll learn
How to use the OpenAi tool ChatGPT for Public Relations / PR
How to write better, more effective press releases with ChatGPT
How to create media messages with ChatGPT that your spokesperson will better deliver
How to create instant, quotable sound bites you’ll love … with ChatGPT / AI
Requirements
You must want to reach out to or work with the media. If you want media attention faster and easier, this course will help you to harness the power of AI and OpenAI.
Description
This course is designed to provide Public Relations (PR) practitioners with a comprehensive understanding of how to effectively use ChatGPT / OpenAi / LaMDA / Bard in your work. Don’t get left behind. The future is here. Taught by Guinness World Record holder in a PR category, Jess Todtfeld.What can this course do to help you?Generate press releases quickly and effectively.Streamline work and save time.Anticipate and respond to potential questions from reporters.Generate talking points and key messages.Gather information and insights relevant to PR campaigns.Generate headlines and subject lines that are relevant, attention-grabbing, and optimized for search engines.Tailor messaging to specific PR needs.Improve the ability to support spokespeople in media appearances.Organize and structure messaging for spokespeople.Understand the limits and benefits of ChatGPT for PR / Publicity research.The course covers a wide range of topics, including headline and subject line creation, message organization, research, and media messaging. Through a combination of lectures, visual walkthroughs, and real-world examples, you will learn how to use ChatGPT to generate press releases, social media content, and responses to media inquiries. You will also learn how to anticipate and respond to potential questions from reporters, generate talking points and key messages, and gather information and insights relevant to your PR campaigns. Attendees will also learn the importance of fact-checking and accuracy when using ChatGPT for research. By the end of the course, you will have a solid understanding of how to use ChatGPT to streamline your work, save time and improve the effectiveness of your PR campaigns. As a result, you will be able to avoid common PR pains such as spending a lot of time on repetitive tasks, and improve your ability to reach the right audience with the right message at the right time.Update: Google announced their AI version, Bard. We will add content explaining how this is different or similar to what you can do with the Bard platform.From the course Creator:ChatGPT and AI are becoming increasingly important tools for public relations and publicity professionals. With the rapid advancement of technology, the media landscape is constantly changing, and PR professionals must adapt to stay ahead of the game. ChatGPT and AI provide PR professionals with the ability to automate repetitive tasks, gather information, and generate insights, all while saving time and improving the effectiveness of their campaigns.One of the key benefits of ChatGPT is its ability to generate press releases, social media content, and responses to media inquiries quickly and effectively. This allows PR professionals to respond to media inquiries in a timely manner, and anticipate and respond to potential questions from reporters. Additionally, ChatGPT can be used to generate talking points and key messages, and gather information and insights relevant to PR campaigns. This helps PR professionals to tailor messaging to specific PR needs and reach the right audience with the right message at the right time.Another benefit of ChatGPT is its ability to generate headlines and subject lines that are relevant, attention-grabbing, and optimized for search engines. This is particularly important for PR professionals, as headlines and subject lines are often the first point of contact for potential customers or clients. ChatGPT can also be used to generate a comprehensive list of questions for press packets, helping PR professionals to anticipate and respond to potential questions from reporters.AI is also becoming a key tool for PR professionals. AI-powered tools such as natural language processing and machine learning can help.
Overview
Section 1: Getting Started – Capabilities of ChatGPT for PR Practitioners
Lecture 1 ChatGPT to Supercharge Your Public Relations Media Training
Lecture 2 Unlock the Power of ChatGPT: Generate Sound Bites for Press Releases and More
Lecture 3 Maximize Your PR with ChatGPT: Use Automation to Supercharge Campaigns
Lecture 4 Capabilities: Discover AI’s Full Potential and Improve Your Campaigns
Lecture 5 Create Killer Headlines and Subject Lines with AI: Fast and Effective
Lecture 6 Easily Organizing Media Messages for Spokespeople with ChatGPT
Lecture 7 Leveraging ChatGPT as a Your Own PR Assistant: Asking the Right Questions
Lecture 8 Meet Jess: World Record Holder for Publicity and PR ChatGPT Expert
Section 2: ChatGPT for the Modern PR Practitioner
Lecture 9 Master Headline Creation with ChatGPT: See the Capabilities in Action
Lecture 10 ChatGPT Exercise: Headline Creation and Press Release Kickoff
Lecture 11 Discover the Potential of ChatGPT for Headline Creation: Watch the process
Lecture 12 Get The Perfect Pitch Template (Used to Set a World Record) ChatGPT enabled
Lecture 13 Generating Press Releases that Stand Out with ChatGPT: A Guide to Optimizing You
Lecture 14 Crafting Press Releases that Get Noticed with ChatGPT: Elevate Your Strategy
Lecture 15 Crafting Irresistible Sound Bites with ChatGPT: Generate Quotes the Media Love
Lecture 16 How to Generate Press Packet Q&A (Questions and Answers) ChatGPT Capabilities
Lecture 17 Crafting Media Messaging that Stand Out and Support Your Spokesperson Best
Section 3: Big Picture / More Uses for ChatGPT in PR
Lecture 18 Research as a PR Practitioner – Limits and benefits of ChatGPT Accuracy
Lecture 19 Ethics and ChatGPT for Public Relations
Lecture 20 Final Thoughts on PR, ChatGPT and What’s Next
This is for public relations / PR practitioners or those looking to us AI to better work with the media.
Course Information:
Udemy | English | 2h 9m | 2.22 GB
Created by: Media Training Worldwide Digital
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