Complete SEO Guide to Ranking Local Business Websites
What you’ll learn
Rank a local business website on the first page of Google
Understand the entire local SEO process from start to finish
Identify the best, most profitable keywords for local businesses
Properly optimize a local website for maximum SEO benefit
Find and obtain high quality back links and specific local business back link opportunities
Build quality citations for fast ranking in the Google local pack
Requirements
No previous SEO knowledge or experience is required.
Basic HTML knowledge is helpful but also not required.
Description
This course is being COMPLETELY updated! The first few sections have already been posted and there will be weekly updates with all new training and resources just for you. Get started knowing you’re getting the latest SEO training and follow along with the steps each week. Have SEO questions? Just ask as you go!Top Local SEO course on UdemyInstructor available for questions____________________________________________________________________”Christine guides you very well thru this course. She breaks it down in sections for you so you never feel lost. The over the shoulder example from beginning to end helped me tremendously as I am mostly a visual person and like to see examples.” – Luis Palacios____________________________________________________________________If you’ve been wanting to rank local business websites so you can provide local SEO services to clients, you’re in the right place.In this course I take you along so you can watch me rank a real live local business website both organically on the first page of Google and in the Google local pack.Here you will watch as I make changes to the client’s website so you will know not only the exact steps you need to take but why you should take them. We’ll start by covering:The exact information you should be collecting from local clientsThe exact spreadsheet I use to track my work How to maintain current rankings through a redesign processHow to monitor your site after a re-designChecking the site’s SEO health to improve rankingsAfter getting organized and gaining a better understanding of the website’s health we’ll begin the SEO process by:Researching the best keywords to targetHow to find your top competitors and see what you need to do to outrank themHow to set-up a demo site during the re-design processHow to keep Google from indexing your demo siteBuilding local pages and where to put keywords for maximum benefit____________________________________________________________________”Christine has put this course together logically, in a way that you can understand, and makes you feel like you’re doing things the right way. I cannot say enough about the course. This is my 3rd SEO course, it’s the first that I will finish.” – P. Compton____________________________________________________________________Next we’ll get into even more crucial SEO steps. We’ll start off with on-page optimization which includes:Several step-by-step methods for using images to improve rankingsWhy you should be using schema, what it is and exactly how to implement itHow to have a fast loading websiteHow to inform Google of a newly designed website or new pagesFinally we’ll look at off-site optimization which will take our SEO efforts to the next level. In these sections we’ll look at:The step-by-step process for ranking websites in the Google local pack Why, how and where to build local citations for maximum benefitHow to increase local business reviewsThe exact companies you can use to outsource local pack rankingsWhere to find the best back link opportunities for local business websitesThere are several resources for you to download and use and lots of bonus tips and tricks you can use as well. There has never been a better time to start providing local SEO services to increase your income. If you’re new to ranking local business websites, you’ll be fully prepared to provide local SEO services by the end of this course.Increase your monthly recurring income by providing local SEO services. Enroll now and I’ll help you through the process.
Overview
Section 1: Introduction to Ranking a Local Business Website
Lecture 1 Why You Should Take This Course & What You’ll Be Able To Do By The End
Lecture 2 Accessing Support & Resources from Instructor
Lecture 3 SEO Tools
Lecture 4 How to SAVE Money on Lots of Digital Marketing Tools
Section 2: Planning & Getting Prepared
Lecture 5 Section Intro: Getting Organized Before Starting The Project
Lecture 6 Business Info to Collect + Considerations BEFORE Starting SEO
Lecture 7 Download This Spreadsheet To Track Data And Stay Organized
Lecture 8 An Introduction To The Site We’ll Be Ranking, The Client’s Goals & Site Health
Lecture 9 Knowing Your Target Audience & Website Goals
Lecture 10 3+ Accounts to Set-Up BEFORE Starting SEO
Lecture 11 Google’s Local SEO Ranking Factors
Section 3: Seo Audit & Keeping Current Rankings During Redesign
Lecture 12 Section intro: Understanding The Health of a Website & Maintaining Rankings
Lecture 13 How to Keep Current Search Engine Rankings During the Redesign Process
Lecture 14 Knowing Your Back Link Profile, URL Structure and Using 301 Redirects
Lecture 15 How to Monitor A Site After A Redesign To Watch For Any Problems
Lecture 16 Questions to Ask To Ensure You Keep Your Current SEO Rankings
Section 4: Keeping An Eye On Your Competitors & Analyzing Their SEO Efforts
Lecture 17 Introduction to Competition Analysis
Lecture 18 How & Why To Find Your Top Online Competitors
Lecture 19 List of Competition Analysis Tools
Section 5: Keyword Research & Competition
Lecture 20 Performing Proper Keyword Research to Ensure Your SEO Success
Lecture 21 Using the 5-Step Keyword Research process
Lecture 22 Finding Keywords You Are Already Ranking For & Tools To Find More Local Keywords
Lecture 23 Researching Your Competitor’s Keywords
Lecture 24 Selecting Final Keywords & How Much Traffic Do You Really Need?
Lecture 25 Determining how easily we can rank for specific keywords
Section 6: Developing Website Content
Lecture 26 Section intro: the importance of website content in your overall SEO
Lecture 27 Creating a content development plan & Content writing tools and reso
Lecture 28 What to write about
Lecture 29 Implementing An Internal Linking Structure
Section 7: Website Design & Development Plan
Lecture 30 Section Intro: Designing The Website While Keeping SEO In Mind
Lecture 31 Getting Design Inspiration. Do You Deserve To Be On Page 1?
Lecture 32 Using An Existing Theme Or Designing Your Own (And What I’ll Be Doing)
Lecture 33 Setting up a demo site
Lecture 34 How to ask Google not to index your demo site while you work (in WordPress)
Lecture 35 Creating Location Specific Pages (And Exactly What To Include)
Lecture 36 Creating initial pages using a good URL structure & where to use key
Section 8: On Page Optimization
Lecture 37 Planning For Your SEO Audit & Auditing Your Competitors
Lecture 38 Geotagging Website Images
Lecture 39 Geotagging Local Business Videos
Lecture 40 Additional Information to Add to Your Images
Lecture 41 What Is Schema, Why You Should Use It & How To Test Your Site For It
Lecture 42 How To Implement Schema On Your Local Website
Lecture 43 Additional Schema Markup To Use For Local Business Websites
Lecture 44 Schema Code Examples
Lecture 45 Setting a preferred URL
Lecture 46 The factors that impact your website speed, how to test for speed an
Lecture 47 Relationship Between Page Speed and Hosting
Lecture 48 Duplicate content & images
Lecture 49 XML Sitemaps
Lecture 50 Responsive / Mobile Friendly Website Test
Lecture 51 On-Page Optimization Resources
Section 9: Tracking The Impact Of A Website Redesign
Lecture 52 Website Launch, Update on Site Design & Client Feedback
Lecture 53 How to Track Your Website’s Search Rankings
Lecture 54 List of Position / Rank Tracker Tools
Lecture 55 How To Track The Impact of Your Website Redesign
Section 10: Website Relaunch & What’s Next
Lecture 56 The Website Has Been Relaunched. Here Are The Very Next Steps
Lecture 57 The Website is Fully Optimized. Now What?
Lecture 58 The Benefits of Optimizing a Business Google My Business Page
Section 11: Creating Your Google My Business Listing
Lecture 59 How to Determine If Your Business Is Already Listed
Lecture 60 Adding Your Business If It’s Not Already Listed
Lecture 61 Google’s Guidelines for Listing on Google My Business
Section 12: Optimizing Your Google My Business Page
Lecture 62 What We’re Going to Cover
Lecture 63 The Google My Business Dashboard Overview
Lecture 64 How to Correctly Optimize Your Google My Business Page – Part 1
Lecture 65 How to Correctly Optimize Your Google My Business Page – Part 2
Lecture 66 How to Handle Businesses With Multiple Locations
Section 13: Ranking Your Google My Business Listing
Lecture 67 What We’re Going to Cover
Lecture 68 Where You Will Rank in the Top 20 Listings
Lecture 69 The Importance of Citations
Lecture 70 Citations vs Links: Understanding The Difference
Lecture 71 How Many Citations Do You Need?
Lecture 72 Find Out Where Your Business Is Listed & If It’s Listed Correctly
Lecture 73 Where to Find Citations
Lecture 74 Where to Find & Track More Citations Inexpensively
Lecture 75 How & Why To Track Your Citation Efforts
Lecture 76 94 Top US Citation Sources
Lecture 77 60 Top UK Citation Sources
Lecture 78 53 Top Australia Citation Sources
Lecture 79 42 Top Canada Citation Sources
Lecture 80 25 Top Netherlands Citation Sources
Lecture 81 Citation Sources By Professions
Lecture 82 Which Sites Should You Get Citations From First?
Lecture 83 The Importance of Site Structure
Lecture 84 How to Determine How Competitive a Niche Is
Section 14: The Importance of Google Reviews
Lecture 85 What We’re Going to Cover
Lecture 86 The Difference Reviews Can Make On Your Ranking Position
Lecture 87 How Many Reviews Do You Need?
Lecture 88 The Quickest and Easiest Way to Get Reviews
Lecture 89 How to Indirectly Ask Customers for Reviews
Lecture 90 The Direct ‘Leave a Review’ Link
Lecture 91 Showing Off Your Reviews to Entice New Reviewers
Lecture 92 Rewarding Your Reviewers (Unexpectedly)
Lecture 93 Responding to Reviews
Section 15: Evaluating Your Rankings
Lecture 94 What We’re Going to Cover
Lecture 95 What to Do When Your Rankings Are Not Improving
Lecture 96 Common Mistakes When Ranking in the Local Pack
Lecture 97 How to Track Your Rankings
Lecture 98 Where to Get Support From Google
Lecture 99 How Long Should It Take to Rank in the Google Local Pack?
Section 16: For SEOs: Selling Google Local Pack Ranking Services Your Rankings
Lecture 100 What We’re Going to Cover
Lecture 101 Options for Selling Google Local Pack Rankings
Lecture 102 Companies to Outsource Google Local Pack Ranking Services
Lecture 103 Quick Trick For Working With Clients In Other Countries
Section 17: Back Links
Lecture 104 The importance of back links and how to build the right, tracking
Lecture 105 Importance of Backlinks, Building the Right Ones and How To Track Them
Lecture 106 What Back Links Does Your Site Already Have? Where Should You Start Back Linking
Lecture 107 Using Coupons to Attract Links & Traffic
Lecture 108 Finding Industry Relevant Links
Lecture 109 List of Back Link Analysis and Link Outreach Tools
Lecture 110 Which pages to build back links to and how to do it correctly
Lecture 111 5+ Ways to Gain New Back Links For Local Businesses
Lecture 112 Creative Trick For Acquiring Back Links From Similar Businesses
Lecture 113 The Testimonials Back Link Trick
Lecture 114 Two Types of Links That Are Often Overlooked
Lecture 115 Searches to Use For Local Business Opportunities – DOWNLOAD & USE
Section 18: Bonus Materials
Lecture 116 Google Algorithm Changes That Affect Local Search (& How To Avoid Penalties)
Lecture 117 Getting Admin Access To Client Accounts
Lecture 118 .htaccess Code for 301 Redirects
Lecture 119 Let’s Continue Learning Together
Lecture 120 Redesigning a Local Business Website
Lecture 121 How to Transfer a WordPress Website – Step By Step
Anyone interested in providing local SEO services to clients,Local business owners who want to rank their website on the first page of Google
Course Information:
Udemy | English | 6h 40m | 4.28 GB
Created by: Christine Maisel
You Can See More Courses in the Marketing >> Greetings from CourseDown.com