Complete SEO Guide to Ranking Local Business Websites

Watch over my shoulder as I redesign and rank a real live client local business website on the 1st page of Google
Complete SEO Guide to Ranking Local Business Websites
File Size :
4.28 GB
Total length :
6h 40m



Christine Maisel


Last update




Complete SEO Guide to Ranking Local Business Websites

What you’ll learn

Rank a local business website on the first page of Google
Understand the entire local SEO process from start to finish
Identify the best, most profitable keywords for local businesses
Properly optimize a local website for maximum SEO benefit
Find and obtain high quality back links and specific local business back link opportunities
Build quality citations for fast ranking in the Google local pack

Complete SEO Guide to Ranking Local Business Websites


No previous SEO knowledge or experience is required.
Basic HTML knowledge is helpful but also not required.


This course is being COMPLETELY updated! The first few sections have already been posted and there will be weekly updates with all new training and resources just for you. Get started knowing you’re getting the latest SEO training and follow along with the steps each week. Have SEO questions? Just ask as you go!Top Local SEO course on UdemyInstructor available for questions____________________________________________________________________”Christine guides you very well thru this course. She breaks it down in sections for you so you never feel lost. The over the shoulder example from beginning to end helped me tremendously as I am mostly a visual person and like to see examples.” – Luis Palacios____________________________________________________________________If you’ve been wanting to rank local business websites so you can provide local SEO services to clients, you’re in the right place.In this course I take you along so you can watch me rank a real live local business website both organically on the first page of Google and in the Google local pack.Here you will watch as I make changes to the client’s website so you will know not only the exact steps you need to take but why you should take them. We’ll start by covering:The exact information you should be collecting from local clientsThe exact spreadsheet I use to track my work How to maintain current rankings through a redesign processHow to monitor your site after a re-designChecking the site’s SEO health to improve rankingsAfter getting organized and gaining a better understanding of the website’s health we’ll begin the SEO process by:Researching the best keywords to targetHow to find your top competitors and see what you need to do to outrank themHow to set-up a demo site during the re-design processHow to keep Google from indexing your demo siteBuilding local pages and where to put keywords for maximum benefit____________________________________________________________________”Christine has put this course together logically, in a way that you can understand, and makes you feel like you’re doing things the right way. I cannot say enough about the course. This is my 3rd SEO course, it’s the first that I will finish.” – P. Compton____________________________________________________________________Next we’ll get into even more crucial SEO steps. We’ll start off with on-page optimization which includes:Several step-by-step methods for using images to improve rankingsWhy you should be using schema, what it is and exactly how to implement itHow to have a fast loading websiteHow to inform Google of a newly designed website or new pagesFinally we’ll look at off-site optimization which will take our SEO efforts to the next level. In these sections we’ll look at:The step-by-step process for ranking websites in the Google local pack Why, how and where to build local citations for maximum benefitHow to increase local business reviewsThe exact companies you can use to outsource local pack rankingsWhere to find the best back link opportunities for local business websitesThere are several resources for you to download and use and lots of bonus tips and tricks you can use as well. There has never been a better time to start providing local SEO services to increase your income. If you’re new to ranking local business websites, you’ll be fully prepared to provide local SEO services by the end of this course.Increase your monthly recurring income by providing local SEO services. Enroll now and I’ll help you through the process.


Section 1: Introduction to Ranking a Local Business Website

Lecture 1 Why You Should Take This Course & What You’ll Be Able To Do By The End

Lecture 2 Accessing Support & Resources from Instructor

Lecture 3 SEO Tools

Lecture 4 How to SAVE Money on Lots of Digital Marketing Tools

Section 2: Planning & Getting Prepared

Lecture 5 Section Intro: Getting Organized Before Starting The Project

Lecture 6 Business Info to Collect + Considerations BEFORE Starting SEO

Lecture 7 Download This Spreadsheet To Track Data And Stay Organized

Lecture 8 An Introduction To The Site We’ll Be Ranking, The Client’s Goals & Site Health

Lecture 9 Knowing Your Target Audience & Website Goals

Lecture 10 3+ Accounts to Set-Up BEFORE Starting SEO

Lecture 11 Google’s Local SEO Ranking Factors

Section 3: Seo Audit & Keeping Current Rankings During Redesign

Lecture 12 Section intro: Understanding The Health of a Website & Maintaining Rankings

Lecture 13 How to Keep Current Search Engine Rankings During the Redesign Process

Lecture 14 Knowing Your Back Link Profile, URL Structure and Using 301 Redirects

Lecture 15 How to Monitor A Site After A Redesign To Watch For Any Problems

Lecture 16 Questions to Ask To Ensure You Keep Your Current SEO Rankings

Section 4: Keeping An Eye On Your Competitors & Analyzing Their SEO Efforts

Lecture 17 Introduction to Competition Analysis

Lecture 18 How & Why To Find Your Top Online Competitors

Lecture 19 List of Competition Analysis Tools

Section 5: Keyword Research & Competition

Lecture 20 Performing Proper Keyword Research to Ensure Your SEO Success

Lecture 21 Using the 5-Step Keyword Research process

Lecture 22 Finding Keywords You Are Already Ranking For & Tools To Find More Local Keywords

Lecture 23 Researching Your Competitor’s Keywords

Lecture 24 Selecting Final Keywords & How Much Traffic Do You Really Need?

Lecture 25 Determining how easily we can rank for specific keywords

Section 6: Developing Website Content

Lecture 26 Section intro: the importance of website content in your overall SEO

Lecture 27 Creating a content development plan & Content writing tools and reso

Lecture 28 What to write about

Lecture 29 Implementing An Internal Linking Structure

Section 7: Website Design & Development Plan

Lecture 30 Section Intro: Designing The Website While Keeping SEO In Mind

Lecture 31 Getting Design Inspiration. Do You Deserve To Be On Page 1?

Lecture 32 Using An Existing Theme Or Designing Your Own (And What I’ll Be Doing)

Lecture 33 Setting up a demo site

Lecture 34 How to ask Google not to index your demo site while you work (in WordPress)

Lecture 35 Creating Location Specific Pages (And Exactly What To Include)

Lecture 36 Creating initial pages using a good URL structure & where to use key

Section 8: On Page Optimization

Lecture 37 Planning For Your SEO Audit & Auditing Your Competitors

Lecture 38 Geotagging Website Images

Lecture 39 Geotagging Local Business Videos

Lecture 40 Additional Information to Add to Your Images

Lecture 41 What Is Schema, Why You Should Use It & How To Test Your Site For It

Lecture 42 How To Implement Schema On Your Local Website

Lecture 43 Additional Schema Markup To Use For Local Business Websites

Lecture 44 Schema Code Examples

Lecture 45 Setting a preferred URL

Lecture 46 The factors that impact your website speed, how to test for speed an

Lecture 47 Relationship Between Page Speed and Hosting

Lecture 48 Duplicate content & images

Lecture 49 XML Sitemaps

Lecture 50 Responsive / Mobile Friendly Website Test

Lecture 51 On-Page Optimization Resources

Section 9: Tracking The Impact Of A Website Redesign

Lecture 52 Website Launch, Update on Site Design & Client Feedback

Lecture 53 How to Track Your Website’s Search Rankings

Lecture 54 List of Position / Rank Tracker Tools

Lecture 55 How To Track The Impact of Your Website Redesign

Section 10: Website Relaunch & What’s Next

Lecture 56 The Website Has Been Relaunched. Here Are The Very Next Steps

Lecture 57 The Website is Fully Optimized. Now What?

Lecture 58 The Benefits of Optimizing a Business Google My Business Page

Section 11: Creating Your Google My Business Listing

Lecture 59 How to Determine If Your Business Is Already Listed

Lecture 60 Adding Your Business If It’s Not Already Listed

Lecture 61 Google’s Guidelines for Listing on Google My Business

Section 12: Optimizing Your Google My Business Page

Lecture 62 What We’re Going to Cover

Lecture 63 The Google My Business Dashboard Overview

Lecture 64 How to Correctly Optimize Your Google My Business Page – Part 1

Lecture 65 How to Correctly Optimize Your Google My Business Page – Part 2

Lecture 66 How to Handle Businesses With Multiple Locations

Section 13: Ranking Your Google My Business Listing

Lecture 67 What We’re Going to Cover

Lecture 68 Where You Will Rank in the Top 20 Listings

Lecture 69 The Importance of Citations

Lecture 70 Citations vs Links: Understanding The Difference

Lecture 71 How Many Citations Do You Need?

Lecture 72 Find Out Where Your Business Is Listed & If It’s Listed Correctly

Lecture 73 Where to Find Citations

Lecture 74 Where to Find & Track More Citations Inexpensively

Lecture 75 How & Why To Track Your Citation Efforts

Lecture 76 94 Top US Citation Sources

Lecture 77 60 Top UK Citation Sources

Lecture 78 53 Top Australia Citation Sources

Lecture 79 42 Top Canada Citation Sources

Lecture 80 25 Top Netherlands Citation Sources

Lecture 81 Citation Sources By Professions

Lecture 82 Which Sites Should You Get Citations From First?

Lecture 83 The Importance of Site Structure

Lecture 84 How to Determine How Competitive a Niche Is

Section 14: The Importance of Google Reviews

Lecture 85 What We’re Going to Cover

Lecture 86 The Difference Reviews Can Make On Your Ranking Position

Lecture 87 How Many Reviews Do You Need?

Lecture 88 The Quickest and Easiest Way to Get Reviews

Lecture 89 How to Indirectly Ask Customers for Reviews

Lecture 90 The Direct ‘Leave a Review’ Link

Lecture 91 Showing Off Your Reviews to Entice New Reviewers

Lecture 92 Rewarding Your Reviewers (Unexpectedly)

Lecture 93 Responding to Reviews

Section 15: Evaluating Your Rankings

Lecture 94 What We’re Going to Cover

Lecture 95 What to Do When Your Rankings Are Not Improving

Lecture 96 Common Mistakes When Ranking in the Local Pack

Lecture 97 How to Track Your Rankings

Lecture 98 Where to Get Support From Google

Lecture 99 How Long Should It Take to Rank in the Google Local Pack?

Section 16: For SEOs: Selling Google Local Pack Ranking Services Your Rankings

Lecture 100 What We’re Going to Cover

Lecture 101 Options for Selling Google Local Pack Rankings

Lecture 102 Companies to Outsource Google Local Pack Ranking Services

Lecture 103 Quick Trick For Working With Clients In Other Countries

Section 17: Back Links

Lecture 104 The importance of back links and how to build the right, tracking

Lecture 105 Importance of Backlinks, Building the Right Ones and How To Track Them

Lecture 106 What Back Links Does Your Site Already Have? Where Should You Start Back Linking

Lecture 107 Using Coupons to Attract Links & Traffic

Lecture 108 Finding Industry Relevant Links

Lecture 109 List of Back Link Analysis and Link Outreach Tools

Lecture 110 Which pages to build back links to and how to do it correctly

Lecture 111 5+ Ways to Gain New Back Links For Local Businesses

Lecture 112 Creative Trick For Acquiring Back Links From Similar Businesses

Lecture 113 The Testimonials Back Link Trick

Lecture 114 Two Types of Links That Are Often Overlooked

Lecture 115 Searches to Use For Local Business Opportunities – DOWNLOAD & USE

Section 18: Bonus Materials

Lecture 116 Google Algorithm Changes That Affect Local Search (& How To Avoid Penalties)

Lecture 117 Getting Admin Access To Client Accounts

Lecture 118 .htaccess Code for 301 Redirects

Lecture 119 Let’s Continue Learning Together

Lecture 120 Redesigning a Local Business Website

Lecture 121 How to Transfer a WordPress Website – Step By Step

Anyone interested in providing local SEO services to clients,Local business owners who want to rank their website on the first page of Google

Course Information:

Udemy | English | 6h 40m | 4.28 GB
Created by: Christine Maisel

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