Complete SEO Training With Top SEO Expert Peter Kent
What you’ll learn
An understanding of how to rank a Web site high up in the major search engines using SEO
The knowledge you need to do the SEO work yourself or supervise an SEO optimization team or outside SEO firm.
Basic knowledge of getting around on the Internet and building Web pages, even if through a simple page-building tool.
You may not know how to work with Web pages, but this course will still provide the information you need to supervise a Web-development team in the area of SEO.
You *Don’t* Need to Know Anything About SEO … Because I’ll Be Explaining All the SEO You Need!
LEARN & IMPLEMENT SEO THAT PRODUCES RESULTS! GET YOUR WEBSITE TO THE TOP OF THE MAJOR SEARCH ENGINES!
When your potential customers and site visitors search at Google, Bing, and Yahoo! … does your Web site appear in the results? At or near the top?
If not, this course can help! At the end of this course you’ll have a firm understanding of how SEO (Search Engine Optimization) works and how you can use it to boost traffic to your site.
SEO That Works!
Search Engine Optimization seems to be a dark art … full of confusion, misconceptions, misleading information, and outright scams. But at heart, SEO is pretty simple, and this course explains it all:
Picking the Best Keywords for SEOPreparing Your Site, Including Avoiding Things that Hurt Your Site SEOUnderstanding the Role of Content in SEOOptimizing Your Pages – Meta Tags, Formatting Body Text & Images, etc.Boosting SEO with Structured Data Markup“Submitting” Your Site to Search Engines and DirectoriesLocal-Search SEOUnderstanding the Importance of Links in SEO and How they Work for YouFinding Places to Get Great Links to Your Site
Is This Course for You?
Perhaps you own a small business, and your success depends on your Web site. Maybe you’re a Web developer, and you want to do a better job for your clients–and your clients do want SEO!–or you are responsible for your employer’s Web site and are feeling pressure to get it ranked in the search engines. Or maybe you have hired an SEO (Search Engine Optimization) company and are not sure that they are doing a good job…or are about to hire an optimization company and have heard the SEO horror stories from friends and colleagues.
Whatever your situation, this course, will take you through the process step-by-step, with commonsense advice and simple examples. Search Engine Optimization is not brain surgery, there are basic rules that, if you follow, will bring success.
Content and Overview
This course of over seven-and-a-half hours, 157 easy-to-digest lectures, and 40 documents with links to useful resources explains the basics of a powerful SEO campaign.
You’ll begin by understanding the importance of keywords to SEO, how to find out what people are actually searching for online and how often, and how to pick the right SEO keywords. You’ll also hear about the things you can do to your site to prepare, to ensure the site has the best chance to rank well.
I’ll explain the role of content – text – in your Web pages, and how to optimize the various important tags in your page. You’ll also hear about structured data markup, a way to tell the search engines what the content in your pages actually represents – products, software, reviews, people, music, articles, and more.
You’ll learn the best ways to “submit” your site to the search engines, how to work with search directories, and about the Webmaster accounts, in particular Google Search Console.
You’ll also hear about what is often the hardest part about search engine optimization, linking … getting links from other sites pointing back to yours. I’ll explain in detail why this is so important, how links should be structured, and how to get them.
By the end of this course you’ll have a solid foundation in SEO and be able to optimize your site, or to supervise developers and SEO firms to ensure the job is done right.
SEO really is not brain surgery … or rocket science. There’s so much information about SEO on the Web, you can get overwhelmed by the information overload. But SEO is actually relatively simple. Don’t be blinded by the science. Kent leads you through easy to understand SEO strategies that really work!
Section 1: Getting Started
Lecture 1 Welcome
Lecture 2 What Does This Course Cover?
Lecture 3 What You Should Know Before You Start
Section 2: Picking Powerful Keywords
Lecture 4 What We’ll Cover
Lecture 5 Keywords: a Channel to Your Prospects
Lecture 6 Brainstorming Your Keywords
Lecture 7 PLEASE READ – Changes to Google Keyword Planner
Lecture 8 Update: Google AdWords Keyword Planner
Lecture 9 Using Keyword Analysis Tools
Lecture 10 Links from: Using Keyword Analysis Tools
Lecture 11 Planning Keyword Strategies
Section 3: Preparing Your Site
Lecture 12 What We’ll Cover
Lecture 13 SEO Starts Before You Build
Lecture 14 Choosing a Viable Domain Name
Lecture 15 Links from: Choosing a Viable Domain Name
Lecture 16 Choosing the Right Host
Lecture 17 Links from: Choosing the Right Host
Lecture 18 Choosing the Right Development Tool
Lecture 19 Why You Need TLS and a Mobile-Ready Site
Lecture 20 Secure Sites – Becoming More Important
Lecture 21 Links from: Why You Need TLS and a Mobile-Ready Site Tuesday, June 2, 2015
Lecture 22 Avoiding Things That Hurt SEO
Lecture 23 It’s Not Just About SEO
Lecture 24 Links from: It’s Not Just About SEO
Lecture 25 Who is Building the Site?
Section 4: Your First Small Steps
Lecture 26 What We’ll Cover
Lecture 27 Is Your Site Already Indexed?
Lecture 28 IMPORTANT UPDATE ABOUT YAHOO!
Lecture 29 Why Your Site May Not Be Indexed
Lecture 30 Links from: Why Your Site May Not Be Indexed
Lecture 31 Understanding the Search Results
Lecture 32 Links from: Understanding the Search Results
Section 5: Understanding the Role of Content
Lecture 33 What We’ll Cover
Lecture 34 Content is Not King! (But it Is Very Important)
Lecture 35 You Need High Quality Content
Lecture 36 Creating (or Buying) Content
Lecture 37 Links from: Creating (or Buying) Content
Lecture 38 More Sources of Content
Lecture 39 Links from: More Sources of Content
Lecture 40 User-Generated Content
Lecture 41 Duplicate Content: Can it Hurt?
Section 6: Basic Page Optimization – “Hidden” Code
Lecture 42 What We’ll Cover
Lecture 43 URLs
Lecture 44 Title Tags
Lecture 45 Keywords Tag
Lecture 46 Links from: Keywords Tag
Lecture 47 Description Tag
Lecture 48 Other Meta Tags
Lecture 49 Links from: Other Meta Tags
Section 7: Basic Page Optimization – “Visible” Code
Lecture 50 What We’ll Cover
Lecture 51 Heading Tags
Lecture 52 Body Text
Lecture 53 Images
Lecture 54 Internal Links
Lecture 55 “Link Blocks”
Section 8: Basic Page Optimization – A Few More Good Things
Lecture 56 What We’ll Cover
Lecture 57 “What We Do” Paragraphs
Lecture 58 robots.txt & the robots Meta Tag
Lecture 59 Links from: robots.txt & the robots Meta Tag
Lecture 60 HTML Sitemaps
Section 9: Using Structured Data Markup
Lecture 61 What We’ll Cover
Lecture 62 How Structured Data Markup Can Boost Your Pages
Lecture 63 Links from: How Structured Data Markup Can Boost Your Pages
Lecture 64 Picking a Markup Format
Lecture 65 Links from: Picking a Markup Format
Lecture 66 Using Markup Tools
Lecture 67 Links from: Using Markup Tools – And IMPORTANT NOTE
Lecture 68 Customizing Your Google Search Results with Markup
Lecture 69 Links from: Customizing Your Google Search Results with Markup
Lecture 70 UPDATE: Structured Data Markup Increasing in Importance!
Section 10: “Submitting” to Search Engines
Lecture 71 What We’ll Cover
Lecture 72 The (Worthless) “Submit Your URLs” Pages
Lecture 73 Links from: The (Worthless) “Submit Your URLs” Pages
Lecture 74 Gotta Have Links!
Lecture 75 Creating XML Sitemaps
Lecture 76 Links from: Creating XML Sitemaps
Lecture 77 Referencing the Sitemap in robots.txt & Pinging the Search Engines
Lecture 78 Submitting Your Sitemap via Webmaster Accounts
Lecture 79 Links from: Submitting Your Sitemap via Webmaster Accounts
Lecture 80 Submitting URLs through Webmaster Accounts
Lecture 81 Links from: Submitting URLs through Webmaster Accounts
Section 11: Submitting to Directories
Lecture 82 What We’ll Cover
Lecture 83 Search Engines vs. Search Directories
Lecture 84 How Directories Help You
Lecture 85 Submitting to DMOZ.org … Removed!
Lecture 86 Finding More Directories
Lecture 87 Links from: Finding More Directories
Lecture 88 Links from: Registering Your Site and Submitting Your Sitemap to Google Sunday,
Lecture 89 When You’re Asked to Pay
Lecture 90 Links from: When You’re Asked to Pay
Section 12: Working with Webmaster Accounts
Lecture 91 What We’ll Cover
Lecture 92 What Webmaster Consoles Do For You
Lecture 93 Registering Your Site and Submitting Your Sitemap to Google
Lecture 94 Google Console Setup
Lecture 95 Update! The Google Console Search Appearance Area (Sitelinks)
Lecture 96 The Google Console Search Appearance Area
Lecture 97 The Google Search Traffic Area
Lecture 98 UPDATE to The Google Console Index Area
Lecture 99 The Google Console Index Area
Lecture 100 The Google Console Crawl Area
Lecture 101 The Google Console Security Issues, Resources, & Settings
Section 13: Using Local-Search SEO
Lecture 102 What We’ll Cover
Lecture 103 Dissecting Local-Search & Map Results
Lecture 104 Links from: Dissecting Local-Search & Map Results
Lecture 105 How the Search Engines Know Where You Are
Lecture 106 Links from: How the Search Engines Know Where You Are
Lecture 107 “Localizing” Your Pages
Lecture 108 Links from: “Localizing” Your Pages
Lecture 109 Grabbing Control of Your Business Listing
Lecture 110 Links from: Grabbing Control of Your Business Listing
Lecture 111 Further “Localization” Techniques
Lecture 112 Links from: Further “Localization” Techniques
Lecture 113 Finding Local-Focus Directories
Section 14: You Must Have Links
Lecture 114 What We’ll Cover
Lecture 115 The Most Important (and Difficult) Part of SEO
Lecture 116 How Google Revolutionized Search with Link Analysis
Lecture 117 Links from: How Google Revolutionized Search with Link Analysis
Lecture 118 Five Ways Links Help You
Lecture 119 Two Types of Links: “Real” vs. “Fake”
Section 15: Linking—the Geek Stuff
Lecture 120 What We’ll Cover
Lecture 121 Understanding PageRank
Lecture 122 Links from: Understanding PageRank
Lecture 123 Finding Pseudo PageRanks
Lecture 124 Links from: Finding Pseudo PageRanks
Lecture 125 Understanding TrustRank
Lecture 126 Links from: Understanding TrustRank
Lecture 127 The Anatomy of a Link
Lecture 128 nofollow Links
Section 16: Designing the Perfect Link
Lecture 129 What We’ll Cover
Lecture 130 Putting Keywords into the Anchor Text
Lecture 131 Googlebomb Lives
Lecture 132 Links from: Googlebomb Lives
Lecture 133 More Good Things for Links
Lecture 134 A “Natural” Link Profile
Lecture 135 What to Watch For: a Linking Summary
Section 17: The First Places to Get Links
Lecture 136 What We’ll Cover
Lecture 137 The 1st Place to Look: “Low Hanging Fruit”
Lecture 138 Link Analysis Tools: Who Links to Your Competitors?
Lecture 139 Links from: Link Analysis Tools: Discovering Who Links to Your Competitors
Lecture 140 Performing a Link Analysis with Majestic
Lecture 141 Links from: Performing a Link Analysis with Majestic
Lecture 142 Social Networking Links
Lecture 143 Low Value/No Value Links
Lecture 144 Links from: Low Value/No Value Links
Section 18: When You Still Need Links
Lecture 145 What We’ll Cover
Lecture 146 Mentioning Your Site in Forums (Be Careful!)
Lecture 147 Links from: Mentioning Your Site in Forums (Be Careful!) – UPDATED
Lecture 148 Buying Links (Google Always Hates It)
Lecture 149 Links from: Buying Links (Google Always Hates It)
Lecture 150 The Ideal Link Generation Process: “Link Bait”
Lecture 151 The Future of Link Building? The PR Model
Section 19: Conclusion
Lecture 152 Well Done!
Section 20: Bonus Materials
Lecture 153 RankBrain
Lecture 154 SEO Doesn’t Change (Much)
Lecture 155 C1 Presentation – July 2015 – The “Evolution” of SEO – Part 1
Lecture 156 C1 Presentation – July 2015 – The “Evolution” of SEO – Part 2
Lecture 157 C1 Presentation – July 2015 – The “Evolution” of SEO – Part 3
Lecture 158 C1 Presentation – July 2015 – The “Evolution” of SEO – Part 4
This course was created for people who own, manage, or develop Web sites…and know they need SEO,Great for Web developers wanting to learn SEO so they can optimize their employer’s or clients’ sites,People managing Web sites, even if not very technical, will find the course useful for avoiding the many SEO scams,Small business people who want to get more traffic to their site will find the course helpful, whether optimizing their own sites or employing an SEO firm,Businesses employing outside SEO firms will be able to understand what the SEO firms should be doing … and if they’re doing SEO right!,Online marketers who need an understanding of SEO
Udemy | English | 7h 58m | 5.15 GB
Created by: Peter Kent