Copywriting secrets How to write copy that sells

Discover the secrets of copywriting success from the master. From novice to pro in easy stages
Copywriting secrets How to write copy that sells
File Size :
1.91 GB
Total length :
3h 14m



Sean Kaye


Last update




Copywriting secrets How to write copy that sells

What you’ll learn

Structure and write compelling sales copy
Apply the power of emotional drivers, even when writing in a B2B environment
Beat run-of-the-mill writers who focus on ‘needs
Write powerful calls to action
Understand how to leverage features, benefits and advantages
Craft professional press releases that get published
Know how to become a Voice in their Industry
Understand how to schmooze bloggers and the press to get published
Interview end customers with confidence to create persuasive case studies
Use the power of words to generate more sales leads
Glean from a wealth of real-life examples
Master White Papers – the most powerful way to generate sales leads bar none

Copywriting secrets How to write copy that sells


A strong desire to be a great writer. Free links are provided to all software needed (even Word!)


Let me share my copywriting secrets with you. Copywriting can boost your sales, improve your market penetration and your margins. Good copywriting can do a whole lot better. And world class copywriting can transform your performance out of all recognition. I’m going to show you how. A unique insider’s view I’ve been a top copywriter for 30 years or more, with clients ranging from startups to major corporations. Names like IBM, Vodafone, Lloyds, PricewaterhouseCoopers, the BBC , Travlex, Oracle, one of the world’s top business schools, a number of big pharma companies and lots in the financial services arena. Not to mention one of TV’s Secret Millionaires. A shoulder to lean on Just like my other courses, I’m always available to answer your queries, or to explain things further, usually within 24 hours; I love to help. And, just like my other courses, this one will grow over time as students suggest new topics. It’s a LIVING course that’s yours for life. How is this course different? There are lots of great courses on copywriting. Pity they never get much further than sales copy. They bang on about the consumer when there’s a whole, profitable B2B marketplace out there. In this course, I focus on a whole range of business copywriting. Sales copy? Sure, in spades. But I also cover things like press releases. How to write them and what to DO with them once you have written them. Like getting published. We’ll look in detail at how to write case studies, web copy that’s optimized, White Papers, and how to become a Voice in Your Industry – where editors will actively seek out your expertise. And I’ll introduce you to the most powerful sales-lead generation secret of all time. Complete with real-life examples. That’s something else you get in this course, real-life examples to download, so you can see for yourself how the finished article looks and how it feels. Who’ll benefit? Who will benefit? Well, entrepreneurs and start-ups. Small business owners, of course. And so will any person responsible for their company’s marketing; wanting to improve their skills and their promotion prospects. And finally, anyone who’s taken my course How to Become a Successful Freelance Copywriter, Working from Home. This course will really boost your business writing skills. And remember, this is a Udemy course, so you have the security of a no-quibble, 100% money-back guarantee. You’ve nothing to lose, so join me right now in what I can promise will be a fascinating journey.


Lecture 1 PROMO – copywriting secrets from the master

Section 1: FREE TASTER


Section 2: Welcome – how to gain the most from this course

Lecture 3 Welcome – and how to get the most out of this course

Lecture 4 Connect With The Community

Section 3: Sales copy ‘quick snacks’

Lecture 5 Warren Buffet’s copywriting secret

Lecture 6 The role of emotion – even in the B2B environment

Lecture 7 What every brat knows – and copywriters forget (needs / wants / emotion)

Lecture 8 Another real-life example – another switcheroo

Lecture 9 Create a persona, or avatar, for consistent, targeted tone of voice

Lecture 10 Headlines. Eleven ways to create great headlines – fast

Lecture 11 Call to action

Lecture 12 Glossary

Section 4: Features, benefits and advantages – the bit everyone gets wrong

Lecture 13 Features, benefits and advantages

Section 5: The most powerful way to structure your sales copy

Lecture 14 meet AIDA (and really get to know her)

Lecture 15 B2C sales copywriting, AIDA in real-life

Lecture 16 Business to Business B2B sales copywriting, with samples

Lecture 17 EXERCISE – your chance to try AIDA, writing e-Shot copy.

Lecture 18 My version – using AIDA

Lecture 19 Dressing AIDA

Section 6: Copywriting – how to write a Press Release and get published

Lecture 20 Anatomy of a Press Release

Lecture 21 PseudoPress Releases

Lecture 22 Understanding keywords – the essentials

Lecture 23 How to get into Google’s Keyword Planner

Lecture 24 Using Google’s Keyword Planner – over my shoulder

Lecture 25 News wires

Lecture 26 How to find out what magazines/trade portals are going to publish in the future

Lecture 27 How to find bloggers and journalists in your field of interest

Lecture 28 Punch above your weight – with a ‘Press Room’

Lecture 29 Nine copywriting tips to schmooze the media

Section 7: Case studies; everything you need to know

Lecture 30 How to maximise the IMPACT of a case study – look-and-feel

Lecture 31 How to STRUCTURE a case study the EASY way

Lecture 32 The practicalities of making a case study work

Section 8: Writing for video

Lecture 33 What’s it all about?

Lecture 34 Writing the script

Lecture 35 Your own FREE Autocue and how to use it

Section 9: Marketing’s best kept secret

Lecture 36 What are White Papers? (the most powerful way to generate B2B sales)

Lecture 37 Sales lead generation – the lowdown

Lecture 38 What do White Papers look like?

Section 10: Samples and useful links

Lecture 39 30 finished examples

Aspiring copywriters wanting to master their skills and have access to a real pro,Anyone who has completed my ‘How to BECOME a copywriter’ course,Entrepreneurs, start-ups and business people wanting to punch above their weight,Web designers seeking an extra revenue stream from existing clients,Graphic designers needing to understand the role of copywriting,Anyone aspiring to reach new customers and improve sales conversion,Marketing professionals looking to develop their career

Course Information:

Udemy | English | 3h 14m | 1.91 GB
Created by: Sean Kaye

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