Copywriting The Psychology Of Your Irresistible Offer
What you’ll learn
The top 8 psychological elements to include in your marketing offer.
How to present your price so it looks like the best deal ever, even if you sell a product or service for $500.
How to “frame” your value proposition.
How to communicate clearly and get your message across with 100% accuracy every time.
How to prove what you promise, so your prospects trust you, like you and buy from you.
You will learn how to create urgent situations that cause people to act quickly!
You will learn how to increase the value of your proposition by adding bonuses and other incentives.
You will learn the top 2 rules when it comes to adding a bonus to your offer.
How to remove risk or even better reverse it.
How to ask for action in a way that doesn’t sound like a sleazy sales person.
You will learn the biggest secret of creating a successful offer. (Building a relationship first and then sell)
You will see a real-life application of the psychological principles taught in this course.
You will learn how to use your personal story as the ultimate sales tool
You will learn few of the most potent formulas for writing copy.
You will learn the best place to utilize your marketing story for optimal results.
You will learn basic segmentation principles – psychographic as well as demographic segmentation.
You will learn top 3 rules when writing a marketing story.
Basic understanding of marketing and business.
Willingness to learn
Do you want to acquire the skill of writing irresistible and extremely powerful marketing offers?Have you invested fatiguing months of product creation and when finally your product or service is ready there is a lack of sales?Do you want to know the exact psychology triggers and tactics used by the MOST successful and filthy rich online entrepreneurs?If you’ve answered “yes” to even one of these questions, then enrolling in this course will be the best decision you’ve made this year.2020 IMPORTANT UPDATES: A whole mini course has been added – The Art Of Storyselling And The Mind-Blowing Power Of Your Personal StoryA second mini course – Scarcity Marketing (Examples, Best Tools, Step-By-Step On How To Set Up A Campaign)I’ve added a (frequently updated) list of books that I recommend on the topics of marketing and copywriting!Over 407 positive reviews and 13908 students!Hi,My name is Vladimir Raykov and I do marketing.I have a Bachelor’s degree in Marketing. I work as a Marketing Manager, I teach very successful courses on Marketing Psychology and Copywriting. I’ve created and launched over 20 digital products. I also teach over 60,287 students from 155 countries. So much for me, let’s see what you are going to learn:In this course will learn how to create and present irresistible offers that people buy! This is a part of the art and science of copywriting and as one of the most successful copywriters who has ever lived said:“It Is The Deal… The Offer… The Proposition You Are Making That Is The Heart And Soul Of Great Copywriting!“ Gary HalbertEven if you have some experience with copywriting, if your offer is poorly presented you will have terrible results. Because strong copy will not overcome a weak offer, but in many cases, a strong offer will succeed in spite of weak copy written by marketing morons.HERE’S JUST A SMALL GLIMPSE OF WHAT YOU’LL LEARN INSIDEThe top 8 psychological elements to include in your marketing offer.How to present your price so it looks like the best deal ever, even if you sell a product or service for $500.How to “frame” your value proposition.The number one question prospects have in their minds – if you don’t address this question your sales will suffer.How to communicate clearly and get your message across with 100% accuracy every time. You should understand that marketing is communication. You will learn about the “Ladder Of Abstraction” which I call the “Holy Grail” in marketing.How to prove what you promise, so your prospects trust you, like you and buy from you. Plus, you will see a noble marketer who sells his 25000 dollar program ONLY by using a video testimonial – the power of social proof.You will learn how to create urgent situations that cause people to act quickly! And this is scientifically proven to work. You will learn two powerful ways to utilize the Urgency Principle.You will learn how to increase the value of your proposition by adding bonuses and other incentives. You will learn the top 2 rules when it comes to adding a bonus to your offer. So many people mess this up. Plus, you will learn exactly what kind of bonuses to consider.How to remove risk or even better reverse it. This technique alone is so powerful that would easily increase your conversions if you apply it in the right way.How to ask for action in a way that doesn’t sound like a sleazy sales person.You will learn the biggest secret of creating a successful offer. By applying the information from that particular lecture it is 100% guaranteed that all the other elements of your offer will work times better.I also have a case study for you. I share my personal experience, how I applied the skills you will perfectly know when you complete the course, to attract business partners.I explain every concept by providing you with great, world-class examples of the most successful copywriters in the world. So, you will be learning about proven strategies. Not vague theories.Just for a second imagine what it would be to have the skill of writing amazing offers, deals, propositions! This very skill may skyrocket your sales by 2 or 5 or 10 times and even more.Even if you have the best product in the world if you don’t know how offer it to your prospects, it won’t be successful. You need to have copywriting skills to make it happen.WHAT DO OTHER STUDENTS SAY ABOUT THE COURSE?”An excellent and thorough course, taught by Vladimir Raykov, and International Marketing Expert. Mr. Raykov, certainly knows the subject matter of this course and his teaching style, delivery, presentation, and the quality and content of the videos that he has produced for the lectures in this course are amazing. I highly Vladimir, as one of Udemy’s finest Instructors and suggest this course to any and all who desire to learn more of the psychology, methods and technical skills that can make them become more successful copywriters!” – Dallas Bowman”This course is amazing and inspiring. I appreciated very much Vladimir calm voice, the clear and specific language he used, the fact that he mixed theory and practice always concentrating on teach the best way to do a good copywriting job. I loved the simple psychological processes he explained: they gave to the all course a deeper and more complex view.” – Elisa Magnani”Vladimir explains in an easy and step-by-step way to you to create a well planned irresistible offer. He provides real-life examples of successful copywriting sales pages that makes millions in sales. The copywriting knowledge gained in this course will make you jump and act quickly to see the good results.” – Yaritza Luyando”Hi guys, if you have a product or service to sell then you MUST enroll this course now! If you have anything to sell, but you are not capable to create an offer that is irresistible and your prospect or clients can’t refuse, then this course is for you. Without the ability to create irresistible offers, your product or service will remain usnold and lose a lot of money. So, enroll now and start to create irresistible offers immediately! Thank you Vlad, great course as always.” – Pasqualino Desini “This is a very good course in writing copy for ads. Vladimir presents the concepts and techniques requisite to developing customer winning copy. I enjoyed his course and his presentation.” – William Oliver”The formula to step-by-step approach to creating your own irresistible copy. What I really love – and can trust – about all Vladimir’s courses is that he have spent the time to research and refine the best method possible and literally spoon feed his students the information. He always gets you further than other instructors and teaches in a manner that’s very easy to comprehend.” 🙂 – Young In ParkTHIS COURSE IS IDEAL FOR:BloggersBook authorsOnline entrepreneursOnline marketersAnd people from any occupation that requires writing marketing copy for the purpose of getting response and action.I invite you to join our community and develop your copywriting skills to sell more of your products almost overnight.SOLID GUARANTEEGo take this course and if for some reason you don’t like it, you have 30 days, unconditional money-back guarantee. No questions asked, No hassle. No hard feelings. Click the “Buy Now” button right now!I’m waiting for you inside the course! We’ve got a lot to cover.There is no risk whatsoever. So, let’s get started!My name is Vladimir Raykov and remember – stay purposeful!
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 Would You Introduce Yourself?
Lecture 3 Your Experience With This Course
Lecture 4 8 Elements Of A Highly Converting Offer
Lecture 5 Framing Your Value Proposition So Your Offer Looks Like A Real Bargain
Lecture 6 The Framing Effect – More Examples & Considerations
Lecture 7 The Power Of Social Proof And Video Testimonials
Lecture 8 Clear Communication – The Ladder Of Abstraction (The Holy Grail)
Lecture 9 The Power Of The Urgency Principle
Lecture 10 [MINI COURSE AHEAD] How To Increase Sales By Applying The Urgency Principle
Lecture 11 Introduction To Scarcity Marketing
Lecture 12 Discover How Big Brands Use Scarcity
Lecture 13 Two Types Of Scarcity (In Many Cases You Can Use Both)
Lecture 14 Do Not Apply Scarcity Like This…
Lecture 15 [Sales Page Examples] Scarcity For Physical & Digital Products
Lecture 16 Your Blog & Banner Blindness
Lecture 17 Scarcity On Facebook Ads Plus A Psychological Study On “Reason Why” Copy
Lecture 18 [Great For Agency Owners] Scarcity On Your Cold Reach Messages
Lecture 19 WordPress Plugin For Scarcity Marketing
Lecture 20 Step-By-Step: How To Create A Fixed Dates Scarcity Campaign – Part 1
Lecture 21 Step-By-Step: How To Create A Fixed Dates Scarcity Campaign – Part 2
Lecture 22 [MINI COURSE – END] How To Increase Sales By Applying The Urgency Principle
Lecture 23 We Love Bonuses – Add Them!
Lecture 24 Add A Few Bonuses + A Fast-Action Bonus – Example (Digital Products)
Lecture 25 Remove Or Reverse Risk (Crucial)
Lecture 26 Money Back Guarantee Example 1 (Digital Products)
Lecture 27 Money Back Guarantee Examples 2 and 3 (Digital and Physical Products)
Lecture 28 Crystal Clear Call-To-Action (CTA)
Lecture 29 A CTA Example (Digital Products)
Lecture 30 The Biggest Secret To A Successful Offer
Section 2: Case Study
Lecture 31 Case Study – Was That A $100.000 Letter?
Section 3: Project Assignment
Lecture 32 Your Project
Section 4: The Psychological Elements Put Into Practice (Real-Life Examples)
Lecture 33 Frank’s Letter Deep Analysis
Section 5: Grab Your Special Offer Now!
Lecture 34 Bonus Lecture: Marketing & Psychology & Entrepreneurship
Section 6: Mini Course – The Art Of Storyselling And The Mind-Blowing Power OF Your Story!
Lecture 35 Introduction to Storyselling
Lecture 36 Why Should You Use Marketing Stories?
Lecture 37 Three Rules When It Comes To Writing A Marketing Story!
Lecture 38 Where Should You Use Marketing Stories?
Lecture 39 The Unlimited Power Of Your Personal Story
Lecture 40 Who Should You Write Your Story For?
Lecture 41 Examples And Your Project
Section 7: Updates For 2022
Lecture 42 Copywriting & Marketing Books Recommended By Vladimir Raykov
Online entrepreneurs,Book authors,Bloggers,Online marketers,And people from any occupation that requires writing marketing copy for the purpose of getting response and action.
Udemy | English | 3h 3m | 1.85 GB
Created by: Vladimir Raykov