Create Your Own Chatbot to Build Rapport and IncreaseProfit

Information overload is at an all-time high. Direct your customer’s journey with logic-based chatbots using Landbot
Create Your Own Chatbot to Build Rapport and IncreaseProfit
File Size :
2.51 GB
Total length :
3h 28m



Tom and Angela Hathaway


Last update




Create Your Own Chatbot to Build Rapport and IncreaseProfit

What you’ll learn

Analyze business objectives to identify opportunities for chatbots
Define audience goals and chatbot outcomes that are aligned with your business goals
Consider pros and cons of Natural Language Processing/Artificial Intelligence (NLP-AI) chatbots and rule-based or directed chatbots
Visualize and design conversational flows with decision trees, spreadsheets, or Use Cases
Use brain-based messaging to engage visitors with your chatbot
Build a product /services chatbot using the Landbot platform
Integrate your Landbot chatbot with an AI-driven Google DialogFlow chatbot
Create an exceptional user experience by using variables to capture user choices
Minimize lost leads with the “live chat” functionality
Analyze past conversations to improve your bot and minimize losing potential customers
Share your chatbot on WhatsApp, Facebook, Slack, embed it in your website, or create a full page conversational user interface
Develop an affiliate marketing / retail chatbot that you can use immediately

Create Your Own Chatbot to Build Rapport and IncreaseProfit


To follow along with our examples and complete the assignment, you will need to sign up for a free account with Landbot
No other prerequisites


This is an example-based course for designing, building, deploying, testing, and managing chatbots with Landbot – NO CODING NEEDED!Why people love chatbots: Finding vs Searching.Tired of wracking your brain for the right keywords so search engines can offer you a limitless number of mostly wrong options? Guess what? SO ARE YOUR VISITORS! Directed chatbots guide visitors to what they want by offering a few well-crafted choices.Chatbots steer your audiences toward the end goal of your message step-by-step. They represent a rapidly evolving technology that is changing the way we make decisions. The latest chatbot trends show that businesses are catching up with this trend and investing in chatbots to personalize their brands and engage with customers. They are particularly powerful for product sales and customer service interactions.———-Technology for the People!Directed chatbots allow you to use your language, your style, your knowledge, and your wit to communicate with your prospects and customers. They are an extension of your personality and give you the power of being present online 24-7-365. And the real beauty is you do not need developers to create one!Whatever your background is, you can develop and publish a chatbot using the process we teach. We start with clear, simple-to-understand clarifications of the differences between Artificial Intelligence (AI) based chatbots (aka NLU bots) and directed chatbots (aka rule-based chatbots).———-You learn how to:Match your business plan and objectives with your audience’s goals and desired outcomes.Design and structure an engaging conversational flow for the best audience or user experience. Salespeople know that their conversations need to follow a certain path in order to be successful, so your chatbot should follow the same structure.Leverage the power of neuroscience to shape your chatbot messages and create an exceptional and engaging user experience.Phrase questions that convert visitors to customers based on how the human brain makes decisions. But that’s just for starters. To make a difference, you learn how to present the questions that are the heart of a chatbot.Add powerful live chat functionality to your bot for people who prefer to talk to other people directly. Reserve this feature for products and services that justify your time investment. Don’t waste your valuable time on the low hanging fruit. That’s what chatbots are for.Create an engaging, directed chatbot using the intuitive, drag and drop chatbot development platform from Landbot – no programming required. (However, if you love to code, you can make your bot sing with Landbot’s advanced functionality and APIs).Integrate your Landbot chatbot with an AI-driven bot such as DialogFlow if a directed chatbot is not powerful enough.Great chatbots EVOLVE! Learn how to analyze past conversations and use the results to improve your bot.We are confident that you will enjoy the course and gain a ton of valuable skills. To help and guide you, we are with you all the way. Post any question or comments about the course and we will respond ASAP. You can also message us directly. We hope, we can share our enthusiasm and conviction about the power and promising future of rule-based chatbots. We are sure that it will simplify the journey of anyone who is looking for products, knowledge, help, or support.We offer free preview lessons plus a 30-day, 100% money back guarantee, so nothing stops you from jumping right in and trying the course out.CLICK THE BUY NOW BUTTON, and we’ll see you in lesson 1!———-What Do You Get When You Buy This Course?Lifetime access to the course including future updates.30-day Moneyback guarantee backed by Udemy if you are not completely satisfied with the learning experience.”Intellimated” video lectures use visual representations to simplify complex concepts and associations.Quizzes give you an opportunity to test your understanding of the presented material, reinforce learning, and increase retention.Help from the authors answers open questions and provides additional information.———-About the InstructorTeaches 10+ Udemy courses for Agile Business Analysis with over 60,000 students enrolled.Champions lean and agile methods to meet communication challenges between business and IT communities.Extensive YouTube Channel with over 100 videos for 17K+ subscribers and 1.6M+ views.Author of 10+ Business Analysis books covering tools and techniques for Agile and traditional software requirements.Consultant to a multitude of Fortune 500 companies and governmental agencies.Facilitated 100’s of User Story and Requirements Gathering Workshops for multi-million-dollar projects.35+ years’ experience with instructor-led training for tens of thousands of students around the world.Coach and mentor for aspiring business analysts.Intrigued but not convinced? Check out our FREE previews to make sure my instructor style and delivery work for you.


Section 1: Welcome to the Course

Lecture 1 Course Overview

Lecture 2 Why Do You Need This Course?

Lecture 3 What You Will Learn in this Course

Lecture 4 About Your Instructors

Section 2: Introduction to Chatbots – What They Are and Who Needs One

Lecture 5 Why the World Needs Chatbots

Lecture 6 Chatbots and Conversational User Experiences

Lecture 7 Chatbot Futures and Current Uses

Lecture 8 What Is an AI aka Natural Language Processing (NLP) Chatbot?

Lecture 9 Watson at Work: Demo of an AI/NLP Chatbot

Lecture 10 What Is a Rule-Based Chatbot?

Lecture 11 Demo of a Rule-Based Chatbot on Landbot’s platform in Production on a Website

Lecture 12 AI-Powered / NLP Chatbot or Rule-based Chatbots

Section 3: User Experience (UX) Analysis Sets the Stage for Exceptional Chatbot Performance

Lecture 13 User Experience Analysis for Chatbot Potential

Lecture 14 What Features Could Baxby Offer?

Lecture 15 What Are the Business Objectives?

Lecture 16 What the Visitor Gets from the Chatbot

Lecture 17 Establish Desired Outcomes

Lecture 18 Relevant Subject Matter Expertise Is an Essential Ingredient

Lecture 19 Create a Choice Table

Section 4: Sequence a Natural Conversational User Experience Flow

Lecture 20 Criteria for a Natural Conversation

Lecture 21 Order the Users’ Choices to Reveal a Natural Structure

Lecture 22 Depict the Flow as a Use Case Sequence Diagram

Lecture 23 A Simple Spreadsheet or Table View of the Flow

Lecture 24 Create Paths for a Decision Tree

Section 5: Use a Decision Tree to Design Conversational Flow

Lecture 25 Get and Prepare Lucidchart for a Decision Tree

Lecture 26 Represent Decisions and Conversation Flows

Lecture 27 Remember the Users’ Choices and Talk with Person

Lecture 28 Use Conditional Logic Based on Variables

Lecture 29 Finish the Tree with a Rating Request

Lecture 30 Tips for Creating a Great User Experience

Section 6: Emotion-Triggering Words and Images Are the Heart and Soul of Chatbot Success

Lecture 31 Chatbots Succeed by Using Natural Human Communication Models and Rules

Lecture 32 Factors Influencing the Usability of Your Rules-Based Chatbots

Lecture 33 Introduce Your Chatbot’s Personality

Lecture 34 Power Rules for Writing Great Bot Copy

Lecture 35 Get Inside Your Audience’s Head

Lecture 36 Effective Chatbot Communication Must Be Persuasive

Section 7: Landbot, an Intuitive Drag-and-Drop Chatbot Platform

Lecture 37 Get Set with Landbot

Lecture 38 Consider Landbot Templates

Lecture 39 Standard Design Choices for Landbot FAQ Template Demo

Lecture 40 Chatbot Design by Template

Lecture 41 Overview of Settings and Sharing Your Chatbot

Lecture 42 Sneak Peek at Landbot Analysis

Section 8: Deep-Dive into Landbot’s Functionality to Build Inspiring Rule-based Chatbots

Lecture 43 Leverage a Decision Tree to Structure the Flow of Conversation in a Chatbot

Lecture 44 Develop an Intriguing Welcome Message to Convince Visitors to Use Your Bot

Lecture 45 Paths through the Chatbot Guide Users to Make the Right Choices

Lecture 46 Define Variables to Capture User Choices

Lecture 47 Create and Follow the Default Path Through the Chatbot

Lecture 48 Use Variables in Conditional Logic to Route the User

Lecture 49 Create a Carousel of Images for Choice Visualization

Lecture 50 HTML and CSS Make Your Message Pop

Lecture 51 Get CSS Class Names to Change the Look of the Chatbot

Lecture 52 Request and Get User Feedback in a Ratings Block

Lecture 53 The Set Variable Function and Types of Variables for Landbot

Lecture 54 Understand the Power of System and Hidden Variables

Lecture 55 Capture Email Addresses and Send Emails in Landbot

Lecture 56 Integrate a Chatbot with the Live Chat Function of Landbot

Lecture 57 Manage Landbot’s Workspace and Inform Your Users

Lecture 58 Preview and Extend Your Evolving Chatbot

Lecture 59 Turbocharge Your Bot with a Persistent Menu

Section 9: Design the Chatbot Interface Professionally to Increase Traffic and Conversions

Lecture 60 Design by Landbot Templates for Rapid Deployment

Lecture 61 Add Your Personal Touches by Choosing Appropriate Colors and Fonts

Lecture 62 Use Advanced CSS to Put the Final Touches on Your Personal Design

Section 10: From System Settings to SEO Optimization and Passing URL Parameters

Lecture 63 General and System Settings

Lecture 64 SEO Optimization and Passing Parameters in the URL

Section 11: Share and Publish Your Chatbot on Websites, WhatsApp, or Facebook Messenger

Lecture 65 Publish Your Chatbot as a Stand-Alone Page

Lecture 66 Share Your Popup Chatbot in a WordPress Site

Lecture 67 Embed a Landbot Chatbot and Share a Direct Link

Section 12: Manage and Analyze Landbot Chats to Improve Conversions

Lecture 68 View and Manage Live Chats in Real Time

Lecture 69 Analyze Traffic and Measure the Effectiveness of Your Chatbot

Lecture 70 Conversation Flow Analysis and A/B Testing Tell All

Section 13: Bonus Material

Lecture 71 Bonus Lecture: Additional Learning Opportunities

Everyone who wants to improve audience engagement with their message by guiding them instead of letting them guess,Developers interested in learning how to create chatbots that solve business problems,Website Designers who want to add modern chatbot design to their toolkit,Business analysts who need to define the requirements for chatbots,Practitioners who want to know how to implement a chatbot in Landbot,Test engineers who need to develop tests to validate the functionality of chatbots,Anyone curious about what chatbots are, how they work, why they are important, and how to build one

Course Information:

Udemy | English | 3h 28m | 2.51 GB
Created by: Tom and Angela Hathaway

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