Design Packaging for your Etsy shop using Affinity Designer
What you’ll learn
Learn about brand identity and it’s importance in building an online presence
Learn about the importance of research in packaging design
Learn about the Packaging design essential criteria
Learn how to design a packaging suite in Affinity Designer for your small business
Requirements
There are no required skills or knowledge you need to take this course. It is a great class for designers or anyone interested in packaging design and branding
Description
Class DescriptionHello everyone welcome to my latest skillshare class. I’m Jen Lezan and I’ll be your teacher for this course. I’m a freelance graphic designer, illustrator and educator based out of the midwest and I run Bella + Sophia Creative studio. I often teach marketing and design courses and I wanted to bring another one of my favorite courses: Packaging Design to the digital space for small business owners who are looking to bring their branding to the next level with packaging design. This will is the second class in a 2 part series dedicated to branding. If you have not taken the first one and need to create a logo for use in this class – please make sure you check out: The basics of Branding and Logo design Using Open Source Assets in Affinity Designer for Small BusinessesWhat you will learnIn this course, we are going to be building on establishing our brand identity through a packaging suite. Before we do any designing we will be re-capping branding identity and how it is applied in packaging design. We will also discuss the evolution of packaging and how it is now used to implement branding for companies and we will further explore the design process as it applies to packaging design.We will discuss the importance of research and how it can impact the direction of packaging design as well as the packaging design essential criteria – which is a starting point and foundation for strong packaging design. Finally, we will take what we learned and apply to a project. We will be creating packaging elements for use in shipping small products for something like an Etsy shop. We will be working in Affinity Designer to build out our elements in the software.Who this class is catered to:This class is catered to the beginner designers or small business owners who are looking to create a packaging suite. We will be going over some basics and theory in packaging design that will help familiarize you with the industry. Some knowledge in Affinity Designer will be helpful, but I’ll be sure to walk you through the basics of understanding the tools we will be working to create your packaging elements.
Overview
Section 1: Introduction
Lecture 1 Introduction
Section 2: Who This Class is For
Lecture 2 Who This Class is For
Section 3: The Class Project
Lecture 3 The Class Project
Section 4: Tools you will need
Lecture 4 Tools you will need
Section 5: Branding Refresher
Lecture 5 Branding Refresher
Section 6: Packaging Design Evolution
Lecture 6 Packaging Design Evolution
Section 7: Understanding the Design + Research Process
Lecture 7 Understanding the Design + Research Process
Section 8: Packaging Essential Criteria
Lecture 8 Packaging Essential Criteria
Section 9: Things to Note when Designing the Packaging
Lecture 9 Things to Note when Designing the Packaging
Section 10: Setting up Your File and Artboard
Lecture 10 Setting up Your File and Artboard
Section 11: Designing Your Packaging Elements Part 1 – Etsy Header
Lecture 11 Designing Your Packaging Elements Part 1 – Etsy Header
Section 12: Designing Your Packaging Elements Part 2 – Thank You Stickers
Lecture 12 Designing Your Packaging Elements Part 2 – Thank You Stickers
Section 13: Designing Your Packaging Elements Part 3 – Happy Mail Stickers
Lecture 13 Designing Your Packaging Elements Part 3 – Happy Mail Stickers
Section 14: Designing Your Packaging Elements Part 4 – Do Not Bend Stickers
Lecture 14 Designing Your Packaging Elements Part 4 – Do Not Bend Stickers
Section 15: Designing Your Packaging Elements Part 5 – Product Label Stickers
Lecture 15 Designing Your Packaging Elements Part 5 – Product Label Stickers
Section 16: Designing Your Packaging Elements Part 6 – Thank You Cards
Lecture 16 Designing Your Packaging Elements Part 6 – Thank You Cards
Section 17: Exporting Your Final Files
Lecture 17 Exporting Your Final Files
Section 18: Course Outro
Lecture 18 Course Outro
This class is catered to the beginner designers or small business owners who are looking to create a packaging suite.
Course Information:
Udemy | English | 1h 49m | 1.72 GB
Created by: Jennifer Lezan
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