Design Thinking Unlock Innovation and Usercentricity

Learn the concepts, tools and techniques & create the right environment to apply them successfully in your own work
Design Thinking Unlock Innovation and Usercentricity
File Size :
6.30 GB
Total length :
3h 30m



Tony Bulcaen


Last update




Design Thinking Unlock Innovation and Usercentricity

What you’ll learn

Master every step of the design thinking process through concepts and tools
Articulate how design thinking, lean startup and agile work together and their shared characteristics
How to structure and run design thinking workshops through the various stages of the process
How to conduct quality user research
The skill of empathy
How to identify and handle the cognitive biases which may undermine your team’s work
How to synthesize user research data into insights
How to build tools such as an Empathy map, a User persona, an Affinity diagram and numerous idea generation and selection techniques
How to create the right mental and physical environment for brainstorming
How to structure and facilitate brainstorming sessions
The concept of prototype and the shapes and forms it can take
How to run proof of concept and functional experiments
How to gather and analyze user testing feedback
How to de-risk your projects by testing hypotheses early and by saving time and money
Anticipate the organizational pre-requisites for design thinking
Identify the skills required for a design thinking project team
Adopt the right mindset and corporate culture for design thinking

Design Thinking Unlock Innovation and Usercentricity


This course requires no prior learning


This course will give you all the concepts, tools and techniques of design thinking together with the user manual to apply them successfully to your own work !In this course you will learn everything that makes up the entire Design Thinking process ; a methodology which is fundamental to ingraining innovation and user-centricity within your company.For every tool I teach (what), I share the best practices on its application (how) and highlight its purpose and benefits (why). I illustrate each one of them using practical cases and homework for you to learn, practice and reflect in a safe trial environment.You will also learn that, beyond adopting a process, applying design thinking means adopting a new mindset and new ways of working which will shake up your established organization in its management and leadership models, culture, skills and processes.This will give you a head start on the understanding and identification of the many challenges and changes your company will need to be managing to optimize the benefits of its design thinking projects.This course is divided into three major parts :1) Understanding design thinking’s core principles and key benefits2) Mastering the process by learning its concepts, tools and techniques3) Creating new ways of working to ensure a successful application of the process and the adoption of the right mindsetThis design thinking course is designed as a comprehensive course together with its user manual. By the end of the course, not only will you be able to run the entire process on your own but you will also get to grips with the many organizational and human dynamics at play within your core cross-functional project team and with their internal stakeholders. The combination of both learnings will set you up for success.


Section 1: Welcome

Lecture 1 Thank you and welcome !

Lecture 2 Why did I create this course ?

Lecture 3 Who is this course for ?

Lecture 4 What do I cover ? And how ?

Lecture 5 Homework : diagnostic assessment

Section 2: Introduction to Design Thinking

Lecture 6 Definition, core principles and key benefits

Lecture 7 Overview of the 5-stage process

Lecture 8 Homework : user-centricity

Lecture 9 How Design Thinking, Lean startup and Agile work together

Section 3: Process overview : the Understand phase

Lecture 10 Introduction

Lecture 11 Discover your users and their environment

Lecture 12 The skill of empathy

Lecture 13 The methods and tools of user research

Lecture 14 User research : practical case

Lecture 15 Capture your user research data in an empathy map : concepts and practical case

Lecture 16 Capture your user research data in a user persona : concepts and practical case

Lecture 17 Homework : empathy map and user persona

Lecture 18 4 tips for conducting quality user research

Lecture 19 Cognitive biases and frames of mind you need to be aware of

Lecture 20 Define your problem statement

Lecture 21 Synthesize your insights into an affinity diagram

Lecture 22 How to frame your problem statement

Section 4: Process overview : the Explore and Testing phases

Lecture 23 Introduction

Lecture 24 Develop the “How might we” question

Lecture 25 Prepare your ideation workshops

Lecture 26 Ideation methods and tools (1/2)

Lecture 27 Ideation methods and tools (2/2)

Lecture 28 Deliver a potential solution

Lecture 29 Prototyping and its golden rules

Lecture 30 User testing and iterations

Lecture 31 User feedback methods and tools

Section 5: Setting you up for a successful application of Design Thinking

Lecture 32 Introduction

Lecture 33 Organizational and leadership models

Lecture 34 Skills

Lecture 35 Culture and mindset

Lecture 36 Processes

Anyone aspiring to take a fresh perspective on old problems to develop novel solutions,Innovation and product managers who own and run the design thinking process,Project managers who want to learn an efficient way to align their cross functional teams towards a common goal centered around the user,HR managers who want to spearhead user centricity and promote cross-functionality and agility within siloed organizations,Entrepreneurs who want to make sure they solve real problems and create products or services which meet real user needs,Consultants who advise on innovation or service design,Anyone interested in having an impact and adding value when attending a design thinking workshop by learning to adopt the right mindset,Anyone looking to minimize the risks and optimize the use of resources in time and money associated with the design of new products, services or experiences,Anyone interested in having a more in-depth understanding of Design Thinking

Course Information:

Udemy | English | 3h 30m | 6.30 GB
Created by: Tony Bulcaen

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