Digital Marketing How to Generate Sales Leads

Learn How To Generate Leads With A Step-By-Step Workbook & Action Plan To Boost Your Sales in 2019
Digital Marketing How to Generate Sales Leads
File Size :
1.79 GB
Total length :
12h 1m



Lawrence Howlett


Last update




Digital Marketing How to Generate Sales Leads

What you’ll learn

How to generate more leads for your business online
Understand your sales funnel and how to fill it
Generate leads from your website
Create and build landing pages
Create content that attracts high quality leads and sales
Optimise your website for search engines
Use email to generate business leads
Generate leads from social media
Implement everything you’ve learnt with a step-by-step workbook

Digital Marketing How to Generate Sales Leads


You will already be running a business (or responsable for lead generation within a business) or thinking of starting a business


Course Updated: Feb 2019JOIN OVER 25,000+ STUDENTS IN A GROWING COMMUNITY WHO ARE GENERATING MORE SALES LEADS FOR THEIR BUSINESS EVERY DAY.Want To Generate More Sales For You Business?Who doesn’t, right? With a proven step-by-step guide that’s turned my own business from a bedroom start up to a £480,000+ agency (see the proof lesson below), YOU CAN TOO! If you’re ready for hard work that delivers proven results, then read on…You need consistent quality sales leads… I’ll show you how.Just the the other day I landed a £50,000 project and over 25,000 people are already benefiting from my step-by-step plan (see the proof lesson below). In fact I’m that certain you’ll grow your business by following my plan, I’ll 30 day money-back guarantee it. Excited? Yeah me too, let’s dive right in…”BUT I’M NOT AN EXPERT!”Join the club, because I don’t have the traditional PhD, I don’t give enormous theory lessons in consumer behaviour at Cambridge University. But I have designed, developed and marketed 100s of successful websites over the years and learnt so much in the process.I know you can learn from my knowledge on digital marketing and lead generation, then apply it through the step-by-step plan. I’m not the golden boy of digital marketing, but I’m a long way ahead of the majority.You’ll be the same in your field of work – I know you’re a hard grafter and you know your stuff. You just need a guide and plan to implement digital marketing to increase your businesses visibility and generate quality leads.Every entrepreneur, business owner and marketer I’ve met over the last ten years has felt outside of their comfort zone at some point, that’s how we push ourselves to improve and skill up. You’re not going to be a marketing guru at the end of this, but you’ll have a ton of skills that will put you ahead of those that are doing nothing. This is your opportunity – take it.FOLLOW A PROVEN PLANBy following this plan myself, in 2015 my company (Newedge) generated over £1,000,000 of great quality leads in the last 12 months, which we converted at around 50%! Now I know there is room for improvement there, and we would like to be converting more – but what’s you conversion rate? Do you even know? Don’t worry if you don’t – we’ll work it out inside the step-by-step plan.START FROM ZEROBuilding a lead generation sales funnel is hard work and takes time. It’s especially difficult if you don’t have clarity. But a plan changes that.Just the action of writing the step-by-step plan will give you focus and will make digital marketing a substantially easier beast to tame. In the last 12 months, Newedge has secured nearly £500,000 of revenue by following this plan, with a £0 spend on advertising.With the right mindset, a solid digital marketing plan, a little consistency and discipline, plus a lot of effort, you can grow your sales funnel and reach your goals. Interested?      Then this course is definitely for you…                                                                   Learn how to generate more qualified leads for your business, with Landing Pages, Content Marketing, Search Engine Optimisation, Social Media and Email.                                                    Plus take away a complete step-by-step workbook detailing exactly how you’re going achieve more sales leads for your business.                                                                   In the step-by-step plan we are going to be working smarter together to produce pre-qualified sales leads for your business – no matter what product or service you sell.  Understand the 6 pillars of lead generationLearn how to work smarter, not harderComplete a step-by-step workbook to launch your digital marketing planBuild a sales funnel full of pre-qualified leads                                                                 The strategies and tactics presented in this course will work for any business anywhere in the world.    At the end of this course, you will be able to…  Define lead generation goals and create customer personasBuild a working sales funnel and score sales leadsWrite unique value propositions, website content, email content and landing page contentUse Calls to Action to generate leads through a website, landing page or email campaignPerform keyword research and understand the major themes of search engine optimisation Spot and correct major issues with on-page search engine optimisationCreate content that generates leadsReduce the number of hours spent on creating contentCreate landing pages that are campaign specificAnalyse and optimise landing pages for improved conversionsGenerate leads through 7 major social networksUnderstand email marketing and use an email marketing software provider to send targeted email campaignsAnalyse and optimise the performance of email marketing campaigns  Who should take this course?    This course is for newbies and intermediate marketers/business owners that want to generate sales leads through digital marketingThis course is probably not for you if you’re looking for more advanced tactical digital marketing methods  What will you need to know or do before starting the course?  You will probably own a business or be responsible for generating sales sales (i.e. New business development or Marketing Department) Or you maybe thinking about starting a business and would like to understand whats involved in generating sales leads  What do you get for your investment?  Over 10 hours of HD quality video presentations recorded by expert speaker, Lawrence Howlett60+ Page workbook that helps you implement each lesson on the course  Most importantly – You get the opportunity to transform your business into a lead generating machine!     As a student of this course, you also get my professional advice and guidance.                                                                   I personally answer as many of the discussion forum questions as possible, usually within 2 working days. You also get access to thousands of other students who have been through this course and have fantastic ideas of their own too!       I also personally guarantee your absolute satisfaction with this course.                                                                   You have a full 30 days to study, download the workbook and see the results you can achieve.                                                                   If you’re unhappy for whatever reason, I will gladly refund you, no questions, no fuss – and with a smile too, thanking you for taking the time to check out this course.      Every minute you delay is actually COSTING your business money ….    Enrol now!


Section 1: Digital Marketing Step By Step Course Introduction

Lecture 1 WELCOME! Are you an action taker?

Lecture 2 Proof of earnings (£482,793) from my agency

Lecture 3 What’s inside this course and where is the value for you?

Lecture 4 How to connect with fellow students to further your learning

Lecture 5 The tools and applications I used everyday in digital marketing

Section 2: Essential Downloads

Lecture 6 28 Day Course Completion Plan

Lecture 7 Your Step-By-Step Digital Marketing & Lead Generation Workbook

Lecture 8 BONUS: Downloadable Spreadsheets

Section 3: Get yourself in the mindset of a lead generation machine!

Lecture 9 What is lead generation

Lecture 10 Define your lead generation goals

Lecture 11 Defining your buyer personas

Lecture 12 Defining your sales funnel

Lecture 13 Qualifying and scoring a lead

Lecture 14 Unique Value Propositions

Lecture 15 Getting motivated and knowing your limits

Section 4: Attract, capture and convert from your website

Lecture 16 Generating leads through your website

Lecture 17 Information architecture

Lecture 18 Planning your website structure with a sitemap

Lecture 19 The anatomy of a lead generation homepage

Lecture 20 How to write lead generating website copy

Lecture 21 Data capture through web forms

Lecture 22 Website Call To Actions: Introduction

Lecture 23 Website Call To Actions: Contact Us

Lecture 24 Website Call To Actions: Gated Digital Asset

Lecture 25 Website Call To Actions: Live Chat

Lecture 26 Website Call To Actions: Free Tools

Lecture 27 Website Call To Actions: Subscriptions and Registration

Lecture 28 Website Call To Actions: Competitions

Lecture 29 Using your blog for lead generation

Section 5: Use Google, Bing and Yahoo to attract prospects with search engine optimisation

Lecture 30 Introduction to SEO

Lecture 31 SEO Terminology

Lecture 32 Questions Google will ask you

Lecture 33 Keyword Research

Lecture 34 Content is King

Lecture 35 On-page Optimisation

Lecture 36 Link Building

Section 6: How to wipe the floor with your competition using content marketing

Lecture 37 Introduction to Content Marketing

Lecture 38 Types of content you can create

Lecture 39 Building trust relationships with prospects

Lecture 40 The right content at the right time

Lecture 41 Content creation and frequency plan

Lecture 42 Content distribution plan

Lecture 43 Content Call To Actions

Lecture 44 Interact and respond

Lecture 45 Analyse content performance

Lecture 46 Reduce, Recycle and Repurpose your content

Lecture 47 Bonus: Solving writers block

Lecture 48 Bonus: Easily make your content more exciting

Section 7: How to use landing pages to ask the simple question, do you want it or not?

Lecture 49 Introduction to Landing Pages

Lecture 50 Anatomy of a Landing Page

Lecture 51 Coordinating marketing messages

Lecture 52 Lead capture web forms

Lecture 53 Copywriting for Landing pages

Lecture 54 Optimising and testing landing pages

Lecture 55 Examples of landing pages

Section 8: Generate high quality leads through social media with step-by-step checklists

Lecture 56 Introduction to social media lead generation

Lecture 57 Social Trust and Mindset

Lecture 58 Facebook Lead Generation

Lecture 59 Twitter Lead Generation

Lecture 60 LinkedIn Lead Generation

Lecture 61 Pinterest Lead Generation

Lecture 62 YouTube Lead Generation

Lecture 63 Instagram Lead Generation

Lecture 64 Google + Lead Generation

Section 9: How to nurture prospects to clients quickly and easily with email marketing

Lecture 65 Introduction to email marketing

Lecture 66 Types of marketing emails

Lecture 67 Email personalization

Lecture 68 Writing subject lines that matter

Lecture 69 Creating killer email content

Lecture 70 Email layout and design best practice

Lecture 71 Grow your mailing list

Lecture 72 Segmenting your subscribers

Lecture 73 Drip feed email campaigns

Lecture 74 Send Frequency

Lecture 75 Email marketing metrics

Section 10: Congratulations – You’ve complete the course!

Lecture 76 Congratulations – You’ve complete the course!

Lecture 77 Please Leave Feedback For Other Students

Section 11: *** BONUS CONTENT – Expert Interrogations ***

Lecture 78 Bonus 1: Expert Interrogation with Neil Patel

Lecture 79 Bonus 2: Expert Interrogation with Oli Gardner

Lecture 80 Bonus 3: Expert Interrogation with Joe Pulizzi

People who want to generate more business leads,Business Owners, Entrepreneurs and Marketers ,Start ups, Growing and Established Businesses,People new to digital marketing

Course Information:

Udemy | English | 12h 1m | 1.79 GB
Created by: Lawrence Howlett

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