Digital Marketing MasterclassGet Your First 1000 Customers

Digital Marketing MasterclassGet Your First 1000 Customers

What you’ll learn

Understand the basics of growth marketing and traction channels
Drill down on customer pain points and build user personas
Align marketing channels with their personal preferences and skills
Use Twitter and Facebook to conduct research and sales outreach
Canvas Reddit, Meetup, and other platforms to canvas for customers
Set up, manage, and analyze user stats & behaviors through Google Analytics
Successfully drive sales through posting & commenting on Reddit, ProductHunt, & HackerNews
Set up, populate, and use an Instagram account
Market using 3 different techniques on Instagram
Set up, populate, and use a Snapchat account
Market using 4 different techniques on SnapChat
Build and maintain a press list
Strategize angles for pitching and being covered by press
Understand the mentality and mindset behind press & journalists
Successfully manage relationships with press and pitch them successfully
Build a comprehensive content marketing plan
Build and maintain a content calendar
Use 5 different techniques for coming up with blog & content ideas
Promote their content through 6 different strategies
Employ the skyscraper technique successfully
Find, track, and land guest posting spots on other blogs and outlets
Plan, script, and produce videos for marketing
Analyze and track video marketing metrics
Decide which camera equipment fits their budget and needs the best
Effectively combine video marketing with pre-existing content
Strategize and produce videos for marketing on YouTube
Build landing pages for email or lead capture
Understand the best practices of creating and promoting lead magnets, like webinars & white papers
Analyze your on site SEO factors and optimize them
Conduct keyword research for SEO opportunities
Manage keyword density and other metrics needed for ranking on Google
Design, plan, and start advertising on Google, Bing, and Facebook
Analyze & understand search engine marketing & social ad marketing metrics

Requirements

You should have basic familiarity with social media
You don’t need to have a product or business, however, it helps

Description

Can I ask you a question?How many customers do you have?If you said “none” or “not enough”, this course is for you. In this course, we’re going to focus on how YOU can take any product, service, or business and sell it to 10s, 100s, or even 1,000s of customers. You see, the hard part isn’t making a product anymore. The hard part is finding a market for your product and getting them to buy it.”How great can a product be if nobody wants it?” – Marc Andreesen, billionaire venture capitalist.We’re no longer living in the “field of dreams”. If you build it…. they won’t come.In order to be successful with your startup or small business, you must have the ability to proactively go out and find customers. In order to do that, you need to understand modern marketing channels. That’s exactly what we cover in this course.We’ll cover:• Social media marketing through Twitter, Instagram, & SnapChat• Community management and promotion through Reddit, ProductHunt, & HackerNews• Pitching press and getting covered in blogs, news outlets, & other media sites• Creating, managing, and promoting blog posts through WordPress, Medium, & guest blogs.• Creating & promoting video ads and video content through your site & through YouTube• Building a long term SEO strategy• Designing and executing CPC ad campaigns through Google, Bing, & FacebookAs always, if you’re not 100% satisfied you can get a full refund through Udemy within 30 days.

Overview

Section 1: Introduction

Lecture 1 Course overview

Lecture 2 Join our community on Slack!

Section 2: The basics

Lecture 3 Intro to traction channels

Lecture 4 The 19 channels explained (part 1)

Lecture 5 The 19 channels explained (part 2)

Lecture 6 The growth process

Lecture 7 Two components of every growth strategy

Lecture 8 Optimization audit

Lecture 9 Optimization audit: DEMO

Lecture 10 Review & Recap: Section 2

Section 3: Building your strategy

Lecture 11 Intro to building your strategy

Lecture 12 What pain do you solve?

Lecture 13 Frequency & depth of the problem

Lecture 14 Review & Recap: Section 3

Section 4: Get your first 10

Lecture 15 Intro to manual effort section

Lecture 16 Intro to Strategy 1: Complainy people

Lecture 17 Finding the complainy people

Lecture 18 DEMO Finding the complainy people

Lecture 19 Conversing with the complainy people

Lecture 20 Intro to Twitter & why we use it

Lecture 21 Topicality on Twitter

Lecture 22 Competitors on Twitter

Lecture 23 Locating forums & like-minded communities

Lecture 24 Messaging on forums

Lecture 25 Spreading the word on Slack

Lecture 26 The wonderful world of Reddit

Lecture 27 Using your network to announce your new business

Lecture 28 DEMO Writing an email to your network

Lecture 29 Facebook & LinkedIn sharing

Lecture 30 Events & meetups

Lecture 31 Review & Recap: Section 4

Section 5: Get your first 100

Lecture 32 Intro to community posting

Lecture 33 Reddit overview

Lecture 34 Raising your Reddit IQ

Lecture 35 Finding your subs

Lecture 36 Optimize your experience

Lecture 37 Observing from a distance

Lecture 38 Emerging platforms: How to tell which platform is worth trying

Lecture 39 Intro to Snapchat

Lecture 40 Snapchat: Setting up your account

Lecture 41 Snapchat: Taking snaps and promoting

Lecture 42 Snapchat Tactic #1: The Takeover

Lecture 43 Snapchat Tactic #2: Run a promotion

Lecture 44 Snapchat Tactic #3: Using your Snapcode

Lecture 45 Intro to Instagram

Lecture 46 Instagram: Setting up your account

Lecture 47 Instagram: Taking and posting pictures

Lecture 48 Instagram Tactic #1: Hashtag the right way

Lecture 49 Instagram Tactic #2: Run a promotion

Lecture 50 Instagram Tactic #3: Engage with others

Lecture 51 Review & Recap: Section 5

Section 6: Take a break

Lecture 52 Intro to Take a break

Lecture 53 Survey of analytics tools

Lecture 54 Installing Google Analytics

Lecture 55 Exploring Google Analytics

Lecture 56 Setting up goals in Google Analytics

Lecture 57 Origin source sorting in Google Analytics

Lecture 58 Linking strategies with Bit.ly

Lecture 59 Alternate linking strategies

Lecture 60 Review & Recap: Section 6

Section 7: Get your first 500 – PR

Lecture 61 Intro to PR

Lecture 62 A day in the life of a reporter

Lecture 63 Common angles for getting press

Lecture 64 Basing your angle off outlet and person

Lecture 65 Pitching vs. press releases

Lecture 66 Core concepts in getting press

Lecture 67 Step 1: Finding journalists

Lecture 68 Tip: Use helpareporter.com

Lecture 69 Step 2: Researching and compiling interests of journalists

Lecture 70 Step 3: Getting the attention of journalists

Lecture 71 Tactic: Quora pull-in

Lecture 72 Tactic: Doing research & polling for journalists

Lecture 73 Step 4: Pitching and writing the email (part 1)

Lecture 74 Step 4: Pitching and writing the email (part 2)

Lecture 75 Practice writing emails and headlines

Lecture 76 Preparing a press package

Lecture 77 Closing thoughts & comments

Lecture 78 Review & Recap: Section 7

Section 8: Get your first 500 – Content Marketing

Lecture 79 Intro to content strategy

Lecture 80 Inbound vs. outbound

Lecture 81 Why should we define our audience?

Lecture 82 How do we define our audience?

Lecture 83 Creating user personas

Lecture 84 Content types 1: Tutorials, interviews, roundups

Lecture 85 Content types 2: Listicles, resource compilations

Lecture 86 Content types 3: Company stories, case studies, infographics

Lecture 87 Content types 4: Minisites, ultimate guides

Lecture 88 Common topics you can use (part 1)

Lecture 89 Common topics you can use (part 2)

Lecture 90 The key to content creation

Lecture 91 Creating a system for recording your ideas

Lecture 92 What to write: #1 Google autocomplete

Lecture 93 What to write: #2 Buzzsumo

Lecture 94 What to write: #3 Google keyword planner

Lecture 95 What to write: #4 Twitter trends

Lecture 96 What to write: #5 Reddit searching

Lecture 97 What to write: #6 Quora

Lecture 98 Ranking the ideas you have

Lecture 99 Test it before you try it

Lecture 100 Writing for specific goals: Intro

Lecture 101 Writing for specific goals: Brand

Lecture 102 Writing for specific goals: Engagement / sharing

Lecture 103 Writing for specific goals: Conversions

Lecture 104 Tactic #1: Long form content

Lecture 105 Tactic #1: Long form content (Demo)

Lecture 106 Tactic #2: Controversial posts

Lecture 107 Tactic #3: Hyper-topical posts (part 1)

Lecture 108 Tactic #3: Hyper-topical posts (part 2)

Lecture 109 Tactic #4: Roundup posts

Lecture 110 Tactic #5: Skyscraper technique

Lecture 111 Writing content for your audience

Lecture 112 Creating great headlines

Lecture 113 What is guest posting?

Lecture 114 Finding places to guest post

Lecture 115 Pitching your post

Lecture 116 Writing your post and what to do after

Lecture 117 How to promote your content – Intro

Lecture 118 Getting influencers to promote your content

Lecture 119 How to get your content linked to from other websites

Lecture 120 Creating a content calendar

Lecture 121 How to tell if it’s working

Lecture 122 Repurposing

Lecture 123 Review & Recap: Section 8

Section 9: Get your first 500 – Video Marketing

Lecture 124 Intro to video marketing

Lecture 125 Do you need video?

Lecture 126 Common types of videos

Lecture 127 Using video to reach specific goals

Lecture 128 The 3 phases of video projects

Lecture 129 Review & Recap: Section 9

Section 10: Get your 500 – Video Marketing – Pre-production

Lecture 130 Coming up with ideas for video content

Lecture 131 Writing your video script

Lecture 132 When a video is most effective in your marketing process

Lecture 133 Review & Recap: Section 10

Section 11: Get your first 500 – Video Marketing – Production

Lecture 134 Basics of video production

Lecture 135 Lighting – Types of light bulbs

Lecture 136 Lighting – Lighting setups

Lecture 137 Audio – Types of microphones

Lecture 138 Audio – Soundproofing the space

Lecture 139 Video – Intro to video resolution

Lecture 140 Video – Types of cameras

Lecture 141 Video – Video equipment

Lecture 142 Choosing a production setup based on your budget – #1 The cheap package

Lecture 143 Choosing a production setup based on your budget – #2 The standard package

Lecture 144 Choosing a production setup based on your budget – #3 Advanced packages

Lecture 145 Setup #1: The Wistia shot

Lecture 146 Setup #2: The interview

Lecture 147 Setup #3: The talk show

Lecture 148 Examples of other common video shots

Lecture 149 Production equipment and tips

Lecture 150 Review & Recap: Section 11

Section 12: Get your first 500 – Video Marketing – Post-production

Lecture 151 Overview of editing software

Lecture 152 Up & running in Premiere

Lecture 153 Creating rough cuts

Lecture 154 Working with editing templates & add-ons

Lecture 155 Outsourcing & virtual help (part 1)

Lecture 156 Outsourcing & virtual help (part 2)

Lecture 157 Editing style #1

Lecture 158 Editing style #2

Lecture 159 Integration overview

Lecture 160 How to tell if it’s working

Lecture 161 Review & Recap: Section 12

Section 13: Get your first 500 – Landing pages & lead magnets

Lecture 162 Landing pages and how they work

Lecture 163 Examples of landing pages

Lecture 164 Landing pages: Five do’s and don’t’s

Lecture 165 Practice: let’s create a landing page (1)

Lecture 166 Practice: let’s create a landing page (2)

Lecture 167 White papers

Lecture 168 How to create white papers

Lecture 169 E-books

Lecture 170 How to create e-books

Lecture 171 Email courses

Lecture 172 How to create email courses

Lecture 173 Webinars

Lecture 174 How to create webinars

Lecture 175 Review & Recap: Section 13

Section 14: Get your first 1000 – SEO

Lecture 176 Intro to SEO

Lecture 177 How does Google work?

Lecture 178 Long tail SEO

Lecture 179 Identifying keywords and doing research

Lecture 180 On-page SEO factors (part 1)

Lecture 181 On-page SEO factors (part 2)

Lecture 182 Writing SEO-friendly content (part 1)

Lecture 183 Writing SEO-friendly content (part 2)

Lecture 184 Practice: Let’s write SEO friendly content

Lecture 185 How your website affects SEO

Lecture 186 Modern link building

Lecture 187 Link structure and site architecture

Lecture 188 Robots.txt and technical optimization

Lecture 189 Building SEO authority

Lecture 190 How to tell if it’s working

Lecture 191 Closing thoughts & comments

Section 15: Get your first 1000 – SEM

Lecture 192 Intro to SEM

Lecture 193 SEM fundamentals and concepts

Lecture 194 Why should you use SEM?

Lecture 195 AdWords: How to get started

Lecture 196 AdWords: Budgets and bid strategies

Lecture 197 AdWords: Creating ad groups with keywords

Lecture 198 AdWords: Creating ads for your campaign

Lecture 199 Facebook Ads: How to get started

Lecture 200 Facebook Ads: Creating your campaign

Lecture 201 Facebook Ads: Setting up your audience

Lecture 202 Facebook Ads: Creating your ads

Lecture 203 Closing thoughts

Section 16: Follow along

Lecture 204 Intro to the follow along section

Lecture 205 Follow along: Finding and messaging complain-y people (part 1)

Lecture 206 Follow along: Finding and messaging complain-y people (part 2)

Lecture 207 Follow along: Topicality on Twitter

Lecture 208 Follow along: Tactic #1 Google autocomplete

Lecture 209 Follow along: Tactic #2 Buzzsumo

Lecture 210 Follow along: Creating a system for tracking your ideas

Section 17: Bonus Section

Lecture 211 Bonus Lecture

Anyone who has a product they want to sell (does not have to be online),Anyone who has a service they want to sell (does not have to be online),Anyone who works in in Marketing, Sales, or Management,Anyone interested in learning how to acquire customers

Course Information:

Udemy | English | 26h 11m | 48.16 GB
Created by: Evan Kimbrell

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