Digital Marketing Strategy Profitable Sales Funnel Mastery
What you’ll learn
The anatomy of profitable sales funnels
The different ways in which a business can grow
How to increase sales for your business by presenting offers at different price points
How to develop a solid digital marketing strategy for any business
How to effectively catering your content to your buyer’s journey
How to leverage sales and marketing funnels to grow business revenue
How to create effective and profitable emails, landing pages and sales pages
How to leverage social proof from past customers to increase future sales
How to measure the success of your marketing efforts and the basics of conversion rate optimisation
Requirements
A curiosity to learn the successful sales strategies of some of the world’s biggest brands
Access to a laptop as most of the course is not completely suitable for people looking to follow along on a smaller screen
Description
You might be surprised to learn that there are really only three ways to use digital marketing strategies to grow your business:Increase the number of customersIncrease the average transaction value per customerIncrease the number of transactions per customerAnd in this course, you’re going to learn how to execute on each one of these.We will go through all of the ins and outs of creating profitable sales funnels that can help scale your business on autopilot while also giving your target audience an authentic and personalised experience throughout.But I’ve often found that people don’t end up succeeding with their sales funnel because they’re trying to do too much too fast.So in this course, I want to overcome this problem by presenting the lessons in the following sections, slowly increasing the level of difficulty:Within the theory and understanding section you will learn:How to identify who your target audience is and how to sell to them in a non-salesy wayWhy sales funnels are the key to your business growth and where a lot of businesses go wrongWhat your strategy should be at the top (or beginning) of your sales funnelWhat your strategy should be in the middle of your sales funnelWhat your strategy should be at the bottom (or end) of your sales funnelHow to cater your strategy to the mindset of your audience to create a positive customer experience at every stageHow to use metrics to optimise the profitability of your sales funnel and what to look forWithin the planning and set up sections you will learn:How to leverage different pricing levels of your offers to get more value out of each customerHow to map out your profitable sales funnel and execute on your tailored digital marketing strategyWhat tools and offers you need to have in place in order to create a sales funnel that is actually designed to make you money.How to launch a sales funnel and even begin making money from it even if you don’t have anything to sell yet or an audience to sell to.In the building and execution section you will learn:How to write, design and build profitable landing pages, sales pages and email sequences for your customers using a tool called GetResponse.Finally, in the advanced section of the course you will learn:How to go even further with your sales funnel by taking you through techniques for creating additional paid offers within your funnel and optimising for your best performing assets.How to use additional free tools within your funnel to help you handle customer objections and increase social proof on your sales pages.Some marketers (including me) have been through years of trial and error to master the elements you will be able to master in just a few short hours in this class.Are you ready to learn the exact sales and marketing strategies used by some of the biggest brands in the world?I can’t wait to see you on the inside!
Overview
Section 1: Understanding Sales Funnels
Lecture 1 What You Can Expect to Learn
Lecture 2 Strategy vs Implementation
Lecture 3 Establish Your Goals
Lecture 4 Identify Your Ideal Customer Avatars
Lecture 5 Why Funnels are the Key to Your Success
Lecture 6 Your Top of the Funnel Strategy
Lecture 7 Additional Top of the Funnel Strategies
Lecture 8 Your Middle of the Funnel Strategy
Lecture 9 Your Bottom of the Funnel Strategy
Lecture 10 Cater to the Buyer’s Journey
Lecture 11 Use Metrics to Build Profitability
Lecture 12 Become a Tripwire Marketing Master
Section 2: Plan Out Your Funnel
Lecture 13 Plan Out Your Funnel Overview
Lecture 14 Embrace Customer Value Optimisation
Lecture 15 Select Your Traffic Source and Free Offer
Lecture 16 Leverage the Power of Pricing
Lecture 17 Build Out Your Profitable Strategy
Lecture 18 Assignment Introduction
Lecture 19 Get to Know Funnelytics
Section 3: Setting Up
Lecture 20 Setting Up Overview
Lecture 21 Tools to Have in Place Before You Begin
Lecture 22 Offers to Have in Place Before You Begin
Lecture 23 Create Your Free Offer in Canva
Lecture 24 Sell Before You’re Ready – Kickstarter Marketing
Lecture 25 Earn While You Learn with Affiliate Marketing
Lecture 26 Learn From Your Competitors
Section 4: Build Your Funnel
Lecture 27 Build Your Funnel Overview
Lecture 28 Set Up Your Account
Lecture 29 Set Up Your Tracking
Lecture 30 How I’ve Structured My Offer
Lecture 31 Organise Your Assets
Lecture 32 What Makes a Killer Landing Page
Lecture 33 Landing Page Examples
Lecture 34 Write Your Killer Landing Page
Lecture 35 Create Your Killer Landing Page
Lecture 36 Optimise for Mobile View
Lecture 37 Create a Privacy Policy
Lecture 38 Autofunnels Explained
Lecture 39 How to Make a Sales Page Converts
Lecture 40 Sales Page Examples
Lecture 41 Write Your Sales Page
Lecture 42 Build Your Sales Page
Lecture 43 Create Your Order Form
Lecture 44 What Makes a Perfect Email Marketing Sequence
Lecture 45 What Makes an Irresistible Email
Lecture 46 Write Your Email Sequence
Lecture 47 Publish Your Pages
Lecture 48 Build Your Email Sequence
Lecture 49 Attach a PDF to Your Emails
Lecture 50 Set Up Your Automations
Section 5: Launch and Test Your Funnel
Lecture 51 Launch and Test Overview
Lecture 52 Complete Your Launch Checklist
Lecture 53 Test Your Funnel
Lecture 54 A Look Into a Live Funnel
Lecture 55 Promote Your Funnel
Lecture 56 Create a Custom Entry Point for Affiliates
Lecture 57 Measure Your Success
Section 6: Advanced Tips and Tricks
Lecture 58 Advanced Lessons Overview
Lecture 59 Integrate Multiple Payment Processors
Lecture 60 Optimise For Your Best Performers
Lecture 61 Increase Your Revenue Per Customer
Lecture 62 Set Up Your Tripwire
Lecture 63 Live Chat and Social Proof Overview
Lecture 64 Get Personal With a Live Chat
Lecture 65 Leverage Social Proof in Real Time
Lecture 66 Get to Know Google Tag Manager
Lecture 67 Track User Behaviour Through Heatmaps
Lecture 68 Nail Your Negotiation Skills
Lecture 69 Deliver Your Paid Offer with Zapier
Lecture 70 Send Newsletters and Test Subject Lines
Lecture 71 Thank You So Much
Section 7: Course Resources
Lecture 72 Bonus Materials
Existing or aspiring digital marketers wanting to build sales funnels for clients,Business owners and entrepreneurs wanting to build sales funnels for their own business
Course Information:
Udemy | English | 12h 33m | 6.13 GB
Created by: Maggie Stara
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