Etsy The Ultimate Guide to Boosting Your Business
What you’ll learn
Specifics and main features of Etsy
How to choose a niche and find trendy items to sell on Etsy
Algoritm of setting up your shop: from designing shop’s appearance to filling out listings and shipping profiles
Analysis of Etsy search algorithm
How to work with SEO for the marketplace
How to use Etsy analytics tool and to work with Google Analytics in the context of your shop
Social networks as extra ways to promote your Etsy shop
Etsy Ads and various advertising strategies for your business
How to set up sales and discounts and what to do if your shop is blocked
Communication with buyers and custom orders
Requirements
No background skills needed – just your wish to make your product seen and sold successfully on Etsy
Description
Do you want to set up your online shop and begin selling products? Are you looking for a huge potential customer base all over the world? Then Etsy is your can’t-miss opportunity!My name is Julia Gubanova and today I’ll teach you how to work with the Etsy marketplace. I’m a marketer and an Etsy promotion specialist, who advises individual entrepreneurs and companies on business development in B2C markets. I work as a Chief Marketing Officer at YS-ART and I have no doubt that my extensive background and expertise in the field will help you start selling successfully on Etsy.What will you learn in this course?After completing this course, you will know how to work with Etsy Marketplace: from designing a shop’s appearance to filling out listings and shipping profiles.Explore valuable features of Etsy and learn how these benefits will help you earn money.Understand the concept of mockups and their significance in creating engaging product previews for your Etsy listings.Work with the key features and functionalities of Placeit, a user-friendly online platform that provides a wide range of customizable mockup templates.Get the hang of Etsy analytics and start using Google Analytics for your shop.Learn how to work with SEO for your Etsy shop.Find out how to promote your Etsy shop on social media.Learn how to unlock the hidden potential of your product and make it a must-have item in the market.Get to know about other advertising strategies for your business.Explore how to leverage the power of Chat GPT to enhance customer engagement and support in your Etsy shop.Learn how to connect your Etsy shop to Google Analytics 4 from scratch. Discover how to gain valuable insights into your shop’s performance, customer behavior, and overall success with the help of Google Analytics 4.Learn more about the benefits and functions of Etsy quickly and with pleasure.What do we offer in our course?Structured lessons with example questionsChecklist for listing and client portrait. Holiday Calendar.Why should you choose this course?Why should you choose us over other online Etsy courses?You will have the opportunity to learn about Etsy from the top internet marketing professionals.We are industry experts! WebPromoExperts has over 14 years of experience in internet marketing. Our agency is a Google Premier Partner and a Facebook Marketing Partner.I have personally obtained a vast number of digital marketing qualifications and certifications such as Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads 360 Certified, and others.During our career, we have launched over 1,500 successful marketing strategies and marketing campaigns.More than 500,000 internet marketers have enrolled in our online courses.Our internet marketing courses are easy to understand. We train specialists for strategy, digital agency management, SMM, SEO, content marketing, PPC advertising, SERM, email marketing, web analytics, and other areas of digital marketing.What else do you get?Lifetime access to the course and its updatesA certificate from Udemy upon completion of the courseShould you be worried?Sign up now! Every second you wait can cost you customers and sales!This course comes with a 30-day money-back guarantee!Click the “take this course” button to start preparation today!
Overview
Section 1: Introduction
Lecture 1 What is Etsy? The Platform’s Audience and Features
Section 2: Getting Started in the Shop
Lecture 2 What is sold on Etsy?
Lecture 3 Analysis of Target Audience and Competitors
Lecture 4 How to Design Your Shop’s Appearance
Section 3: Etsy Search Algorithms
Lecture 5 Chat GPT – How to Use it in the Shop
Lecture 6 How to Sell a Product that no one is looking for
Lecture 7 How the Marketplace Search Algorithm Works
Lecture 8 Recent Changes in the Search Algorithm: What to Consider
Section 4: Working with SEO for the Marketplace
Lecture 9 Selection of Keywords for the Shop
Lecture 10 Keyword Research Tips for Your Etsy Shop
Lecture 11 Semantic Core Clustering
Lecture 12 How to Name the Sections of Your Shop and How Many There Should Be
Section 5: Listing Compilation
Lecture 13 How to Take a Good Product Photo that Will Help You Sell More
Lecture 14 How to Preview Your Goods Without Planning a Photo Session
Lecture 15 How to Write the Title of the Listing
Lecture 16 Filling Listing Attributes – Where It is and Why It is Necessary
Lecture 17 How To Write a Product Description
Lecture 18 Product Variations – What They Are and How to Set Them Up
Section 6: Shipping Profiles
Lecture 19 How to Create a Shipping Profile
Lecture 20 Google Analytics 4 – Migrating your Shop to the New Resource.mp4
Lecture 21 Free Shipping – Whether It is Necessary, When to Use It, and Why
Section 7: Working with Analytics
Lecture 22 How to Use Search Analytics
Lecture 23 Connecting Google Analytics to Your Shop
Lecture 24 How to Work with Google Analytics Data in the Context of an Etsy Shop
Section 8: Working with Social Networks for an Etsy Shop
Lecture 25 Working with Pinterest
Lecture 26 Working with Facebook
Section 9: Launching Ads
Lecture 27 Etsy Ads
Lecture 28 Advertising Strategies for Etsy Shops on Social Media
Section 10: Sales and Discounts
Lecture 29 How to Set Up a Sale
Lecture 30 Holidays Discounts and Planning for Marketing Events
Section 11: Shop Analysis
Lecture 31 Listing Analysis: Which to Remove and Which to Republish
Lecture 32 How to Revive a Listing that Used to Have Good Conversions
Section 12: Shop Block
Lecture 33 Why a Shop Can be Blocked and How to Avoid It
Lecture 34 What to Do if Your Shop is Blocked
Lecture 35 Warning to All Etsy Shop Owners
Section 13: Communication with the Buyer
Lecture 36 Returns
Lecture 37 Custom Orders
Section 14: Summary
Lecture 38 Final Lesson
Lecture 39 How to Leave a Review for the Course
Lecture 40 How to Get a Certificate
Section 15: BONUS
Lecture 41 Bonus Lecture
Business owners who want to learn how to sell online with the help of Etsy marketplace,Digital marketers who want to make promotion on Etsy part of their overall marketing strategy,All digital specialists who want to start advising individual entrepreneurs and companies on business development
Course Information:
Udemy | English | 2h 54m | 2.15 GB
Created by: Anton Voroniuk
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