Facebook Ads Facebook Advertising Marketing Beginners Guide

Learn to set up a professional Facebook page and Create Facebook ads & Instagram ads for more reach, awareness and sale!
Facebook Ads Facebook Advertising Marketing Beginners Guide
File Size :
2.90 GB
Total length :
6h 18m

Category

Instructor

Tobias Becker

Language

Last update

11/2023

Ratings

4.2/5

Facebook Ads Facebook Advertising Marketing Beginners Guide

What you’ll learn

Successfully running Facebook ads from A-Z
All the basics for creating Facebook Ads
Creating a Facebook page for Facebook Ads
Introduction to the Business Manager & Meta Business Suite
Placing automated Facebook Ads
Facebook lead generation in detail
Facebook Traffic Ads in detail
Target group analysis & inventory analysis easy and cost saving to perform
Facebook split testing A/B basics & optimization
The most important KPI’s you need to know
…and much more.

Facebook Ads Facebook Advertising Marketing Beginners Guide

Requirements

You need a computer/laptop and a good internet connection.
The topic “Facebook Pixel” is not covered.

Description

Facebook Ads: Facebook Advertising Marketing Beginners Guide. Learn to set up a professional facebook page and use facebook ads for your online shop, local store or your brand!In this video course, I’ll show you the extensive world & possibilities that social media has to offer for you, your personal brand and your business. It’s all about paid ads with Facebook and Instagram strategies.We’ll discuss the Facebook social media platform step by step! To start, I’ll show you the pros and cons that Facebook, and especially Facebook Pages & Ads, brings. After that, there will be a small tour on the Meta Business Suite and the Business Manager. After that, we’ll take care of the Facebook page and the and the creation of ad graphics (images/ videos) and ad copy.Because if you think Facebook ads are just a few clicks, you probably won’t see a positive return on investment. Since the course is very extensive and suitable for every beginner, I can not tell you all the points that are covered. It’s best to take a look at the preview!Of course, I will also show you my concrete, marketing strategy for the platform, which you can also use in addition to the basic ads. Last but not least, there are a few final tips & tricks.In this comprehensive course, you will have the opportunity to delve into an extensive range of valuable topics, equipping you with the skills and knowledge needed to excel in the realm of Facebook advertising. Here’s a glimpse of the learning content you can expect:1. Successfully running Facebook ads from A-Z: From start to finish, we will guide you through the entire process of crafting and launching Facebook ads, ensuring your campaigns are effective and results-driven.2. All the basics for creating Facebook Ads: Whether you’re new to Facebook advertising or seeking a refresher, we cover all the fundamental aspects to set a strong foundation for your ad creation journey.3. Creating a Facebook page for Facebook Ads: Learn how to establish a compelling Facebook page that serves as an essential component of your ad campaigns.4. Introduction to the Business Manager & Meta Business Suite: Gain proficiency in using these powerful tools to manage and optimize your Facebook advertising efforts efficiently.5. Placing automated Facebook Ads: Discover the convenience of automating your ad placements, saving you time and ensuring your content reaches the right audience.6. Facebook lead generation in detail: Dive deep into the intricacies of lead generation on Facebook, understanding the techniques and strategies to capture valuable leads for your business.7. Facebook Traffic Ads in detail: Explore the nuances of creating Traffic Ads, designed to drive more visitors to your website or landing pages.8. Target group analysis & inventory analysis easy and cost-saving to perform: Master the art of analyzing your target audience and inventory, making it a seamless and budget-friendly process9. Facebook split testing A/B basics & optimization: Learn how to conduct A/B tests effectively, optimizing your campaigns based on data-driven insights.10. The most important KPI’s you need to know: Get acquainted with the key performance indicators (KPIs) crucial for assessing the success of your Facebook ad campaigns and making informed decisions.And that’s just the beginning! Our course goes above and beyond these bullet points, offering a wealth of knowledge and practical skills to help you navigate the ever-evolving landscape of Facebook advertising. Join us on this journey, and unlock the potential to create impactful and successful Facebook ad campaigns. Don’t miss out on this opportunity to elevate your digital marketing skills and achieve remarkable results.ChatGPT for Paid Advertising Ads – Use AI for Your AdsIn the world of paid advertising, it’s crucial to stay up-to-date with the latest technologies to create effective and engaging ads. With our latest update, we provide you with exciting opportunities to leverage Artificial Intelligence (AI) to optimize your ads. Harness the power of AI to optimize and enhance your paid advertising efforts even further. With ChatGPT, you can be confident that your ads convey the right message to the right audience and achieve the desired results.Do you know you should promote your business on social media, but have no idea where to start? Does the wide range of platforms tend to scare you away? Then this is the course for you!Most people have already dealt with Facebook but have not yet discovered it as a marketing method for you.  Therefore, in this video course, I also specifically address Instagram as a social media & advertising platform, as it has an enormous, untapped potential.We start at 0 in the video course. At the beginning you learn the most important basics and facts, followed by all the necessary information about Facebook and Instagram ads, as well as everything about marketing & keyword research. After that, there is a detailed overview of the most important criteria for successful ads. Last but not least, we’ll show you the comprehensive possibilities, platforms, tools, and also further tips that will help you get even more out of your Facebook Ads & Instagram ads!Enroll in the course today. I’m looking forward to meeting you!Your instructorTobias

Overview

Section 1: Introdcution

Lecture 1 Hello and welcome

Lecture 2 Why Facebook Ads?

Lecture 3 Note about the profile

Lecture 4 Overview of the Business Manager

Lecture 5 Verify domain (using WordPress as an example)

Lecture 6 Create an advertising account

Section 2: Facebook Page

Lecture 7 Difference between a Facebook Page and a Profile

Lecture 8 Create & customize a Facebook Page

Lecture 9 Header and page picture

Lecture 10 Advanced settings

Section 3: The first steps

Lecture 11 Business Manager to Meta Business Suite

Lecture 12 The easiest way to run an ad – Automated Ads

Lecture 13 Run a traffic ad with the Meta Business Suite

Section 4: The Ads Manager

Lecture 14 Set up Ads Manager

Lecture 15 Facebook Ads account hierarchy

Lecture 16 Different campaign goals at a glance

Section 5: The first campaign

Lecture 17 Campaign settings

Lecture 18 Conversion & Performance goal

Lecture 19 Dynamic creative

Lecture 20 Budget and schedule

Lecture 21 Target group definition (estimated results per day)

Lecture 22 Target audience – Location, Age, Gender

Lecture 23 Target audience – Interests, Behavior, Languages

Lecture 24 Save your Audience

Lecture 25 Select placements

Section 6: Place an advertisement

Lecture 26 Ad setup

Lecture 27 Ad creative

Lecture 28 Destination-Link

Lecture 29 Languages & Tracking

Lecture 30 The carousel

Lecture 31 Create video in the ad manager

Lecture 32 Lead generation: using forms, calls or chats

Section 7: Paid Ads with ChatGPT: Create and optimize Ads

Lecture 33 Creating the targets with ChatGPT (creating a persona)

Lecture 34 Problems and wishes based on the target group with ChatGPT

Lecture 35 The Ads Headline with ChatGPT

Lecture 36 The Ads Copy/ body text with ChatGPT

Lecture 37 The Call-To-Action in the Ads with ChatGPT

Lecture 38 Translations of texts and headlines – not as easy as it sounds

Section 8: Split testing & Pixel

Lecture 39 What is splittesting?

Lecture 40 How and what can I test with Facebook Ads?

Lecture 41 Facebook Pixel

Section 9: Add: Create graphics

Lecture 42 What is Canva?

Lecture 43 Create an account

Lecture 44 Navigating the Dashboard

Lecture 45 Elements, shapes and lines

Lecture 46 Photos, videos and upods

Lecture 47 Overview of fonts & texts

Lecture 48 Creating a profile image for your Facebook page

Lecture 49 Creating a cover image for your Facebook page

Lecture 50 Design & upload a promotional graphic

Lecture 51 Design & upload a promotional video

Lecture 52 Important: Disclaimer

Section 10: KPI’s: The most impotant numbers

Lecture 53 Attachment for this section

Lecture 54 Return On Investment (ROI)

Lecture 55 Conversion-Rate (CR)

Lecture 56 Cost per Action (CPA)

Lecture 57 Return On Advertising Spend (ROAS)

Lecture 58 Cost-Sales Relation (CSR)

Lecture 59 Learning is important!

Section 11: Bonus

Lecture 60 Bonus lecture

People who would like to advertise their personal brand.,Entrepreneurs who wanted to get more out of their products.,Anyone who is interested in Facebook ads.,Anyone who wants to get a higher return on investment (ROI) on their ads.,Anyone who is interested in Facebook & Instagram marketing.

Course Information:

Udemy | English | 6h 18m | 2.90 GB
Created by: Tobias Becker

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