Gamification Behavioral Design The Octalysis Framework
What you’ll learn
Understand how the brain works
How to trigger motivations
Be able to apply behavioral design to all sorts of aspects in their lives, such as fundraising, sales, team motivation, parenting, teaching, relationships, and more.
be able to identify the differences between White Hat Motivation (makes people feel powerful but not sense of urgency) and Black Hat Motivation (makes people feel urgent and obsessed, but leads to burn-out)
There are no real requirements before starting this course.
Great plus if the student is already familiar with the Octalysis Framework, and/or have read the book Actionable Gamification, but those are not required to get a great experience from the course.
This class teaches Gamification and Behavioral Design by world-renowned expert (Stanford, Google, LEGO, BCG, TEDx) and Original Creator of the Octalysis Framework Yu-kai Chou.
After taking this course, students should be able to understand how the brain works, how to trigger motivations, and be able to apply that to all sorts of aspects in their lives, such as fundraising, sales, team motivation, parenting, teaching, relationships, and more. One example would be that the student would be able to identify the differences between White Hat Motivation (makes people feel powerful but not sense of urgency) and Black Hat Motivation (makes people feel urgent and obsessed, but leads to burn-out), and understand in what scenarios to design for one over the other.
This course is all about changing Desired Actions through Gameful and Behavioral Design!
Section 1: Foundations of the Octalysis Framework
Lecture 1 1-1: Introduction to the Course
Lecture 2 1-2: Human-Focused Design vs Function-Focused Design
Lecture 3 1-3: Introduction to the Octalysis Framework
Lecture 4 1-4: White Hat Motivation vs Black Hat Motivation
Lecture 5 1-5: Left Brain vs Right Brain Core Drives
Lecture 6 Lecture 1-6: Sneak Peak of of Level II and Level III Octalysis
Section 2: The 8 Core Drives of Human Behavior
Lecture 7 2-1: Epic Meaning & Calling
Lecture 8 2-2: Development & Accomplishment
Lecture 9 2-3: Empowerment of Creativity & Feedback
Lecture 10 2-4: Ownership & Possession
Lecture 11 2-5: Social Influence & Relatedness
Lecture 12 2-6: Scarcity & Impatience
Lecture 13 2-7: Unpredictability & Curiosity
Lecture 14 2-8: Loss & Avoidance
Section 3: Applying Octalysis Gamification
Lecture 15 3-1: Designing for White Hat vs Black Hat Gamification
Lecture 16 3-2: Designing for Extrinsic vs Intrinsic Motivation
Lecture 17 3-3: Applying Octalysis to other Behavioral and Gameful Frameworks
Lecture 18 3-4: Analyzing Existing Experiences through Octalysis
Lecture 19 3-5: Building New Experiences from Scratch with Octalysis
Lecture 20 3-6: Design Case Study – Octalysis Prime
Lecture 21 3-7: The Journey Goes On
Anyone who wants to understand how the brain works and apply that to improve their own lives should consider taking this course.,People who desire to create habit-forming products, raise funding for organizations, increase their salary, motivate their team, reach their fitness potential, close more sales, and improve their dating lives,As long as it is related to motivation of the self or others, there is no limit to how this knowledge of how the brain works can benefit you.
Udemy | English | 2h 48m | 1.70 GB
Created by: Yu-kai Chou
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