Google Ads for Beginners
What you’ll learn
Fundamentals of AdWords
Campaign Targeting
Managing Budgets and Bids
Creating Successful Ads
Keyword Research
Competitive Research
Research Tools
Optimization Strategies
*Bonus* Intro into Advanced AdWords (Display & Remarketing)
Requirements
Description
“This course was exactly what I needed. I will watch it several times and would suggest it for anyone looking to start with AdWords.” -Brad Fach, Founder, PatentFileIn just over 3 hours you will learn how to create Google AdWords campaigns that boost traffic, increase sales and build your business online – or your money back! Throughout this comprehensive course you will learn all of the elements that go into creating campaigns that deliver a high return on every dollar you spend – from targeting, to research, to writing compelling ads, to campaign optimization. You will also get a firm grasp on the basics of AdWords and how it works, which is necessary to create successful campaigns. And, on top of lifetime access to the course, you’ll also get a FREE copy of my Google AdWords for Beginners eBookAfter completing Google AdWords for Beginners, you will be armed with the knowledge needed to launch your first campaign or drastically improve an existing one. I include detailed examples and proven strategies that I’ve personally used to run thousands of successful AdWords campaigns. Each lesson includes: An in-depth video lessonA screencast walk-through using a live AdWords account Links to tools and relevant articles for further readingThe walk-through is to give you a first-person perspective on each aspect of setting up and running your campaigns so that you can follow along in your AdWords Account or know exactly what’s needed when launching your first campaign. You will learn faster by doing, rather than just listening. This course is regularly updated to include new features and changes from Google, so that you can stay up-to-date with all of the tools available in your AdWords tool belt. If all of that sounds good to you, enroll now, and we’ll get started with Google AdWords for Beginners.
Overview
Section 1: Google AdWords Fundamentals
Lecture 1 AdWords Intro
Lecture 2 Ad Rank
Lecture 3 Landing Pages
Lecture 4 Walk Through: Landing Page Examples
Lecture 5 Campaign & Ad Group Fundamentals
Lecture 6 Section 1: Links & Further Reading
Section 2: Targeting and Bidding
Lecture 7 Location Targeting
Lecture 8 Walk Through: Location Targeting
Lecture 9 Walk Through: Location Groups
Lecture 10 Language Targeting
Lecture 11 Walk Through: Language Targeting
Lecture 12 Walk Through: Budget
Lecture 13 Walk Through: Bidding
Lecture 14 Walk Through: Start/End Date
Lecture 15 Walk Through: Audiences
Lecture 16 Ad Extensions
Lecture 17 Walk Through: Sitelinks
Lecture 18 Walk Through: Call Outs
Lecture 19 Walk Through: Call Extensions
Lecture 20 Walk Through: Additional Settings
Lecture 21 Walk Through: Adding Conversion Tracking
Lecture 22 Section 2: Links & Further Reading
Section 3: Creating Ads & Adding Keywords
Lecture 23 Creating & Writing Ads
Lecture 24 Walk Through: Creating Ad Groups
Lecture 25 Walk Through: Creating and Writing Ads
Lecture 26 Adding Keywords
Lecture 27 Keyword Match Types
Lecture 28 Walk Through: Adding Negative Keywords
Lecture 29 Dynamic Keyword Insertion
Lecture 30 Walk Through: Dynamic Keyword Insertion
Lecture 31 Section 3: Links & Further Reading
Section 4: AdWords Strategies & Research Tools
Lecture 32 Walk Through: Competitive Research
Lecture 33 Google Keyword Planner
Lecture 34 Walk Through: Using Google Analytics for Keyword Research
Lecture 35 Better Keyword Research
Lecture 36 Section 4: Links & Further Reading
Section 5: Optimization
Lecture 37 Optimization Overview
Lecture 38 Optimizing Campaign Settings
Lecture 39 Optimizing Through A/B Testing
Lecture 40 Optimizing with Ad Extensions
Lecture 41 Optimizing Click Through Rates
Lecture 42 Optimizing with Negative Keywords
Section 6: Display and Remarketing
Lecture 43 Intro into Display Campaigns
Lecture 44 Walk Through: Display Campaigns
Lecture 45 Intro into Remarketing
Lecture 46 Walk Through: Remarketing
Lecture 47 Section 5: Links & Further Reading
Section 7: Conclusion
Lecture 48 The Wrap-up
Lecture 49 Free AdWords eBook
Entrepreneurs ,Marketing Professionals,Business Owners,Marketing Students
Course Information:
Udemy | English | 3h 27m | 1.26 GB
Created by: Corey Rabazinski
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