Google Ads Search Ads Crash Course
What you’ll learn
Google Ads
Search Ads
SEM
Search Engine Marketing
Requirements
No Prior Experience Required
Description
Google Ads is one of the most used advertising platforms. It has provided success to a number of businesses. Learning how to create ads in the right manner differentiates between a successful and a failed campaign. In this course we ensure you learn everything about Google Search Ads and how to get the most out of it. This course is not only about the keywords and other stuff but it encompasses much more than that. It demonstrates the right path with which you can create a perfect performing ad., In this course we will also cover a lot of external tools that will help your ads perform better. About Google AdsGoogle Ads is a paid advertising platform that falls under a marketing channel known as pay-per-click (PPC), where you (the advertiser) pay per click or impression (CPM) on an ad.Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business who’re searching for products and services like the ones you offer. With Google Ads, you can boost your website traffic, receive more phone calls, and increase in-store visits.Google Ads allows you to create and share well-timed ads (via both mobile and desktop) among your target audience. As a result, your business will show up on the search engine results page (SERP) at the moment your ideal customers are looking for products and services like yours via Google Search or Google Maps.This way, you reach your target audience when it makes sense for them to come across your ad.Note: Ads from the platform can span across other channels, too, including YouTube, Blogger, and Google Display Network.Over time, Google Ads will also help you analyze and improve those ads to reach more people so your business can hit all of your paid campaign goals.
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 Quality Score & Ad Rank
Lecture 3 Setting up the Google Ads Account
Lecture 4 Different Types of Campaigns
Section 2: Setting up Conversion Tracking
Lecture 5 Conversion Tracking in Google Ads
Lecture 6 Creating Google Tag Manager Account
Lecture 7 Linking Google Tag Manager to the Website
Lecture 8 Setting Up the Conversion Tracking on Google Tag Manager
Lecture 9 Custom conversion value in Google Ads
Section 3: Google Search Ads
Lecture 10 Objective Selection
Lecture 11 Bidding Strategy & Campaign Name
Lecture 12 Ad Networks
Lecture 13 Location and Languages
Lecture 14 Audience Network
Lecture 15 More Campaign Settings
Section 4: Keywords in the Search Ads
Lecture 16 Keywords in the Search Ads
Lecture 17 Keyword Planning Tool – Part I
Lecture 18 Keyword Planning Tool – Part II
Lecture 19 Search Terms, Search Keywords & Negative Keywords
Lecture 20 Auction Insights
Lecture 21 Take advantage of Competitor Keywords
Section 5: Final Ad & Ad Extensions
Lecture 22 Creating the Final Ad
Lecture 23 Google Search Extensions
Section 6: Conclusion
Lecture 24 Conclusion & Way ahead
Beginners who want to master Google Search Ads
Course Information:
Udemy | English | 2h 33m | 1.02 GB
Created by: Acad24 .
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