Google Ads Search Ads Crash Course

Learn everything about the latest Google Search Ads & Master getting the best returns from Google Ads.
Google Ads Search Ads Crash Course
File Size :
1.02 GB
Total length :
2h 33m

Category

Instructor

Acad24 .

Language

Last update

Last updated 8/2022

Ratings

4.3/5

Google Ads Search Ads Crash Course

What you’ll learn

Google Ads
Search Ads
SEM
Search Engine Marketing

Google Ads Search Ads Crash Course

Requirements

No Prior Experience Required

Description

Google Ads is one of the most used advertising platforms. It has provided success to a number of businesses. Learning how to create ads in the right manner differentiates between a successful and a failed campaign. In this course we ensure you learn everything about Google Search Ads and how to get the most out of it. This course is not only about the keywords and other stuff but it encompasses much more than that. It demonstrates the right path with which you can create a perfect performing ad., In this course we will also cover a lot of external tools that will help your ads perform better. About Google AdsGoogle Ads is a paid advertising platform that falls under a marketing channel known as pay-per-click (PPC), where you (the advertiser) pay per click or impression (CPM) on an ad.Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business who’re searching for products and services like the ones you offer. With Google Ads, you can boost your website traffic, receive more phone calls, and increase in-store visits.Google Ads allows you to create and share well-timed ads (via both mobile and desktop) among your target audience. As a result, your business will show up on the search engine results page (SERP) at the moment your ideal customers are looking for products and services like yours via Google Search or Google Maps.This way, you reach your target audience when it makes sense for them to come across your ad.Note: Ads from the platform can span across other channels, too, including YouTube, Blogger, and Google Display Network.Over time, Google Ads will also help you analyze and improve those ads to reach more people so your business can hit all of your paid campaign goals.

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 Quality Score & Ad Rank

Lecture 3 Setting up the Google Ads Account

Lecture 4 Different Types of Campaigns

Section 2: Setting up Conversion Tracking

Lecture 5 Conversion Tracking in Google Ads

Lecture 6 Creating Google Tag Manager Account

Lecture 7 Linking Google Tag Manager to the Website

Lecture 8 Setting Up the Conversion Tracking on Google Tag Manager

Lecture 9 Custom conversion value in Google Ads

Section 3: Google Search Ads

Lecture 10 Objective Selection

Lecture 11 Bidding Strategy & Campaign Name

Lecture 12 Ad Networks

Lecture 13 Location and Languages

Lecture 14 Audience Network

Lecture 15 More Campaign Settings

Section 4: Keywords in the Search Ads

Lecture 16 Keywords in the Search Ads

Lecture 17 Keyword Planning Tool – Part I

Lecture 18 Keyword Planning Tool – Part II

Lecture 19 Search Terms, Search Keywords & Negative Keywords

Lecture 20 Auction Insights

Lecture 21 Take advantage of Competitor Keywords

Section 5: Final Ad & Ad Extensions

Lecture 22 Creating the Final Ad

Lecture 23 Google Search Extensions

Section 6: Conclusion

Lecture 24 Conclusion & Way ahead

Beginners who want to master Google Search Ads

Course Information:

Udemy | English | 2h 33m | 1.02 GB
Created by: Acad24 .

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