Google Analytics Beginner to Intermediate HandsOn Lessons

Entire Course Recorded in Late 2020 | Learn Google Analytics and Master the Customer Funnel
Google Analytics Beginner to Intermediate HandsOn Lessons
File Size :
2.29 GB
Total length :
5h 46m



Travis Chow


Last update

Last updated 1/2021



Google Analytics Beginner to Intermediate HandsOn Lessons

What you’ll learn

Starting from scratch, attain proficiency in Google Analytics for growth marketing
Learn the essential tool to become an analyst, product manager or online marketer
Online Customer Funnel and Google Analytics data model explained visually in detail
10 hands-on practice exercises with demo account structured like mini business use cases
Professional tips from industry veteran who has used and taught Google Analytics for 9 years
Quickly setup Google Analytics for your own website (simple cases)
Access demo account for immediate hands-on learning
Analyze and track online audience, behavior, acquisitions and conversions
Walkthroughs and explanations of the most commonly used reports in the industry
Create custom reports from scratch to export to Excel or share with others
Primer for most important advanced reports including flows and cohort analysis
Analyze smarter with Dimensions, Metrics and Segments
Setup and work with goal tracking in Google Analytics
Basic setup and administration for sole proprietor running an online business
Review of the 35 most important terms and concepts in Google Analytics

Google Analytics Beginner to Intermediate HandsOn Lessons


There are no pre-requisites or requirements for this course


This course will get a complete beginner using Google Analytics proficiently. This includes setting up, using and customizing reports, tracking user behavior and understanding the customer funnel. Adapted from 9 years of corporate training, this class focuses on building a foundation for its students.Recorded in late 2020Entire course produced and recorded in late 2020 to cover the most recent big release of Google Analytics 4 in October 2020.Highly Rated InstructorI am a 4.5 rated instructor on Udemy specializing in teaching analytics software. Read some of my 5-star reviews. Student Reviews (from people I don’t know)★★★★★ “Absolutely brilliant. This is the first Google Analytics that helps me understand so clearly and easily. Brilliantly organized and recorded. Thanks a lot.” – Urs Fehr★★★★★ “I would highly recommend this course to anyone with no GA knowledge or experience as Travis does a wonderful job at explaining all the concepts that you need to know when using GA. I also like how he explains the thought process to use to help you get the most out of your data in GA.” – Javier Inchausti★★★★★ “He offered better content than other providers on Udemy. His ability to explain concepts is stellar. – Kevin Ast★★★★★ “A++++” – Ricky Camilo★★★★★ “This training was very, very useful. The lessons I learned hear will carry me throughout my professional career. The lessons were very informative.” – April RouseMany Hands On Exercises with Demo AccountThis course is packed with hands-on exercise for a ready-to-go demo account. Each important concept is immediately followed up with an exercise to practice with. The exercises are modeled as case studies from real world business situations.Learn from an Industry VeteranThe instructor adapted a very successful training program for marketers and analysts inside tech startups and tech companies to make this course. The instructor himself has used and taught Google Analytics for 9 years for giant tech companies as well as tech startups.Start Mastering the Most Important ToolTake this course to learn and proficiently use the most important tool in online marketing and e-commerce. Google Analytics is a very powerful tool, allowing a complete beginner to track and grow online stores, apps and websites. It is essential for growth in any online business.Packed with Professional TipsEvery walkthrough has professional tips gained from years of experience using Google Analytics.Some of the topics that will be covered in this course:· Create an Account· Access Demo Account for Practice· Install Tracking Code· Types of Users and Different Learning Tracks· Walkthrough of Concepts for Newbies· Data Model in Google Analytics· The Online Customer Funnel· 35 Terms and Concepts You Must Know· 5-Step Process for Using Reports· Navigate and Find the Best Report for Different Situations· Complete Breakdown of How Reporting Works· Dive into the Most Commonly Used Reports· How to Use Advance Reports· Save, Export, Share and Edit Reports· Understand and Use Dimensions vs Metrics· Understand Segments and Best Way to Use Them· Overview of Dashboards· Setting Up Simple Goals· Events vs Tags· Audience Reporting· Behavior Reporting· Acquisitions Reporting· Conversion Reporting· Cohort Analysis· Users Flow· Ecommerce· Creating Explorer Custom Reports· Creating Flat Table Custom Reports· Custom Email Alerts and Delivery· Sharing to Others· Basic administrative tasksYou will also get the following:Lifetime Access to All Future UpdatesLifetime Access to Q&A with the instructorA 30 Day “No Questions Asked” Money Back Guarantee!


Section 1: What is Google Analytics?

Lecture 1 What is Google Analytics?

Section 2: Online Customer Funnel Data Model

Lecture 2 Why Learn the Data Model First?

Lecture 3 Introduction to Data Model

Lecture 4 Part 1: Online Customer Data Trail

Lecture 5 Part 2: Data Trail in Google Analytics

Lecture 6 Learn or Review 35 Most Used Terms

Section 3: Setup for this Course

Lecture 7 Access the Demo Account

Lecture 8 Troubleshoot: Where is my Demo Account?

Lecture 9 Three Types of Users

Lecture 10 If You Run Your Own Website

Section 4: How to Use Analytics Reports

Lecture 11 Overview of Reports UI

Lecture 12 The 5 Step Process

Lecture 13 Exercise: Finding the Right Report

Lecture 14 Solution: Finding the Right Report

Lecture 15 Important Reminders about Exercises

Lecture 16 Time Range of Report

Lecture 17 Time Series Chart

Lecture 18 Dimensional Report

Lecture 19 Save, Export, Share, Edit

Section 5: Learn Analytics Reports by Practicing

Lecture 20 Exercise: Finding the Right Report #2

Lecture 21 Solution: Finding the Right Report #2

Lecture 22 Exercise: Configuring a Report

Lecture 23 Solution: Configuring a Report

Lecture 24 Dimensions and Metrics

Lecture 25 Exercise: Adding a Secondary Dimension

Lecture 26 Solution: Adding a Secondary Dimension

Lecture 27 User Segments

Lecture 28 Exercise: Configuring a Channel Report

Lecture 29 Solution: Configuring a Channel Report

Lecture 30 Exercise: Adding a Converter Segment

Lecture 31 Solution: Adding a Converter Segment

Section 6: Most Commonly Used Reports

Lecture 32 Word from the Instructor

Lecture 33 Reports Already Introduced

Lecture 34 Audience | Overview

Lecture 35 Audience | Technology | Browser & OS

Lecture 36 Acquisitions | All Traffic | Channels

Lecture 37 Behavior | Site Content | All Pages | Navigation Tab

Lecture 38 Behavior | Site Content | Landing Pages

Lecture 39 A Note about Goals

Lecture 40 Conversion | Goals | Overview

Section 7: Setting Up Simple Goals

Lecture 41 Why Learn to Define Goals?

Lecture 42 Goals in the Demo Account

Lecture 43 Goals vs Events vs Tags

Lecture 44 Duration and Pages Per Session Goals

Lecture 45 Edit But Cannot Delete Goals

Lecture 46 Destination Goal

Lecture 47 Goal Templates As Suggestions

Lecture 48 Review of Goal Metrics

Section 8: More Advance Reports

Lecture 49 Audience | Cohort Analysis

Lecture 50 Audience | Users Flow

Lecture 51 Conversions | Goals | Goal Flow

Lecture 52 Conversions | Ecommerce | Shopping Behavior

Lecture 53 Exercise – Using Advance Reports

Lecture 54 Solution – Using Advance Reports

Section 9: Creating Custom Reports

Lecture 55 Word from the Instructor

Lecture 56 Why Learn Custom Reports?

Lecture 57 Your First Custom Report

Lecture 58 Re-creating the Affinity Categories Report

Lecture 59 Custom Explorer (Standard) Report

Lecture 60 Custom Flat Table Report

Lecture 61 Exercise – Creating a Flat Table Report

Lecture 62 Solution – Creating a Flat Table Report

Lecture 63 Exporting and Sharing Custom Reports

Lecture 64 Timestamping Exported Data

Lecture 65 Exercise – Editing the Channels Report

Lecture 66 Solution – Editing the Channels Report

Lecture 67 How to Use Regex (for Beginners)

Lecture 68 Exercise – Looking at Selected Landing Pages

Lecture 69 Solution – Looking at Selected Landing Pages

Section 10: Miscellaneous Topics

Lecture 70 Regular Users: Managing My Own Stuff

Section 11: APPENDIX: Creating New Account & Installing Tracking Code

Lecture 71 Creating a New Google Analytics Account

Lecture 72 Basics of Setting Up the Tracking Code

Lecture 73 Switching between Accounts and Properties

Lecture 74 Back to Beginning of Course

Marketing professional who needs to be proficient with Google Analytics,A data analyst who needs to learn online marketing and Google Analytics,Anyone who has to understand their users to grow an online business,Job interviewers who need a refresher

Course Information:

Udemy | English | 5h 46m | 2.29 GB
Created by: Travis Chow

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