Google Analytics Beginner to Intermediate HandsOn Lessons
What you’ll learn
Starting from scratch, attain proficiency in Google Analytics for growth marketing
Learn the essential tool to become an analyst, product manager or online marketer
Online Customer Funnel and Google Analytics data model explained visually in detail
10 hands-on practice exercises with demo account structured like mini business use cases
Professional tips from industry veteran who has used and taught Google Analytics for 9 years
Quickly setup Google Analytics for your own website (simple cases)
Access demo account for immediate hands-on learning
Analyze and track online audience, behavior, acquisitions and conversions
Walkthroughs and explanations of the most commonly used reports in the industry
Create custom reports from scratch to export to Excel or share with others
Primer for most important advanced reports including flows and cohort analysis
Analyze smarter with Dimensions, Metrics and Segments
Setup and work with goal tracking in Google Analytics
Basic setup and administration for sole proprietor running an online business
Review of the 35 most important terms and concepts in Google Analytics
Requirements
There are no pre-requisites or requirements for this course
Description
This course will get a complete beginner using Google Analytics proficiently. This includes setting up, using and customizing reports, tracking user behavior and understanding the customer funnel. Adapted from 9 years of corporate training, this class focuses on building a foundation for its students.Recorded in late 2020Entire course produced and recorded in late 2020 to cover the most recent big release of Google Analytics 4 in October 2020.Highly Rated InstructorI am a 4.5 rated instructor on Udemy specializing in teaching analytics software. Read some of my 5-star reviews. Student Reviews (from people I don’t know)★★★★★ “Absolutely brilliant. This is the first Google Analytics that helps me understand so clearly and easily. Brilliantly organized and recorded. Thanks a lot.” – Urs Fehr★★★★★ “I would highly recommend this course to anyone with no GA knowledge or experience as Travis does a wonderful job at explaining all the concepts that you need to know when using GA. I also like how he explains the thought process to use to help you get the most out of your data in GA.” – Javier Inchausti★★★★★ “He offered better content than other providers on Udemy. His ability to explain concepts is stellar. – Kevin Ast★★★★★ “A++++” – Ricky Camilo★★★★★ “This training was very, very useful. The lessons I learned hear will carry me throughout my professional career. The lessons were very informative.” – April RouseMany Hands On Exercises with Demo AccountThis course is packed with hands-on exercise for a ready-to-go demo account. Each important concept is immediately followed up with an exercise to practice with. The exercises are modeled as case studies from real world business situations.Learn from an Industry VeteranThe instructor adapted a very successful training program for marketers and analysts inside tech startups and tech companies to make this course. The instructor himself has used and taught Google Analytics for 9 years for giant tech companies as well as tech startups.Start Mastering the Most Important ToolTake this course to learn and proficiently use the most important tool in online marketing and e-commerce. Google Analytics is a very powerful tool, allowing a complete beginner to track and grow online stores, apps and websites. It is essential for growth in any online business.Packed with Professional TipsEvery walkthrough has professional tips gained from years of experience using Google Analytics.Some of the topics that will be covered in this course:· Create an Account· Access Demo Account for Practice· Install Tracking Code· Types of Users and Different Learning Tracks· Walkthrough of Concepts for Newbies· Data Model in Google Analytics· The Online Customer Funnel· 35 Terms and Concepts You Must Know· 5-Step Process for Using Reports· Navigate and Find the Best Report for Different Situations· Complete Breakdown of How Reporting Works· Dive into the Most Commonly Used Reports· How to Use Advance Reports· Save, Export, Share and Edit Reports· Understand and Use Dimensions vs Metrics· Understand Segments and Best Way to Use Them· Overview of Dashboards· Setting Up Simple Goals· Events vs Tags· Audience Reporting· Behavior Reporting· Acquisitions Reporting· Conversion Reporting· Cohort Analysis· Users Flow· Ecommerce· Creating Explorer Custom Reports· Creating Flat Table Custom Reports· Custom Email Alerts and Delivery· Sharing to Others· Basic administrative tasksYou will also get the following:Lifetime Access to All Future UpdatesLifetime Access to Q&A with the instructorA 30 Day “No Questions Asked” Money Back Guarantee!
Overview
Section 1: What is Google Analytics?
Lecture 1 What is Google Analytics?
Section 2: Online Customer Funnel Data Model
Lecture 2 Why Learn the Data Model First?
Lecture 3 Introduction to Data Model
Lecture 4 Part 1: Online Customer Data Trail
Lecture 5 Part 2: Data Trail in Google Analytics
Lecture 6 Learn or Review 35 Most Used Terms
Section 3: Setup for this Course
Lecture 7 Access the Demo Account
Lecture 8 Troubleshoot: Where is my Demo Account?
Lecture 9 Three Types of Users
Lecture 10 If You Run Your Own Website
Section 4: How to Use Analytics Reports
Lecture 11 Overview of Reports UI
Lecture 12 The 5 Step Process
Lecture 13 Exercise: Finding the Right Report
Lecture 14 Solution: Finding the Right Report
Lecture 15 Important Reminders about Exercises
Lecture 16 Time Range of Report
Lecture 17 Time Series Chart
Lecture 18 Dimensional Report
Lecture 19 Save, Export, Share, Edit
Section 5: Learn Analytics Reports by Practicing
Lecture 20 Exercise: Finding the Right Report #2
Lecture 21 Solution: Finding the Right Report #2
Lecture 22 Exercise: Configuring a Report
Lecture 23 Solution: Configuring a Report
Lecture 24 Dimensions and Metrics
Lecture 25 Exercise: Adding a Secondary Dimension
Lecture 26 Solution: Adding a Secondary Dimension
Lecture 27 User Segments
Lecture 28 Exercise: Configuring a Channel Report
Lecture 29 Solution: Configuring a Channel Report
Lecture 30 Exercise: Adding a Converter Segment
Lecture 31 Solution: Adding a Converter Segment
Section 6: Most Commonly Used Reports
Lecture 32 Word from the Instructor
Lecture 33 Reports Already Introduced
Lecture 34 Audience | Overview
Lecture 35 Audience | Technology | Browser & OS
Lecture 36 Acquisitions | All Traffic | Channels
Lecture 37 Behavior | Site Content | All Pages | Navigation Tab
Lecture 38 Behavior | Site Content | Landing Pages
Lecture 39 A Note about Goals
Lecture 40 Conversion | Goals | Overview
Section 7: Setting Up Simple Goals
Lecture 41 Why Learn to Define Goals?
Lecture 42 Goals in the Demo Account
Lecture 43 Goals vs Events vs Tags
Lecture 44 Duration and Pages Per Session Goals
Lecture 45 Edit But Cannot Delete Goals
Lecture 46 Destination Goal
Lecture 47 Goal Templates As Suggestions
Lecture 48 Review of Goal Metrics
Section 8: More Advance Reports
Lecture 49 Audience | Cohort Analysis
Lecture 50 Audience | Users Flow
Lecture 51 Conversions | Goals | Goal Flow
Lecture 52 Conversions | Ecommerce | Shopping Behavior
Lecture 53 Exercise – Using Advance Reports
Lecture 54 Solution – Using Advance Reports
Section 9: Creating Custom Reports
Lecture 55 Word from the Instructor
Lecture 56 Why Learn Custom Reports?
Lecture 57 Your First Custom Report
Lecture 58 Re-creating the Affinity Categories Report
Lecture 59 Custom Explorer (Standard) Report
Lecture 60 Custom Flat Table Report
Lecture 61 Exercise – Creating a Flat Table Report
Lecture 62 Solution – Creating a Flat Table Report
Lecture 63 Exporting and Sharing Custom Reports
Lecture 64 Timestamping Exported Data
Lecture 65 Exercise – Editing the Channels Report
Lecture 66 Solution – Editing the Channels Report
Lecture 67 How to Use Regex (for Beginners)
Lecture 68 Exercise – Looking at Selected Landing Pages
Lecture 69 Solution – Looking at Selected Landing Pages
Section 10: Miscellaneous Topics
Lecture 70 Regular Users: Managing My Own Stuff
Section 11: APPENDIX: Creating New Account & Installing Tracking Code
Lecture 71 Creating a New Google Analytics Account
Lecture 72 Basics of Setting Up the Tracking Code
Lecture 73 Switching between Accounts and Properties
Lecture 74 Back to Beginning of Course
Marketing professional who needs to be proficient with Google Analytics,A data analyst who needs to learn online marketing and Google Analytics,Anyone who has to understand their users to grow an online business,Job interviewers who need a refresher
Course Information:
Udemy | English | 5h 46m | 2.29 GB
Created by: Travis Chow
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