Google Analytics GTM How to improve your marketing
What you’ll learn
Make decisions based on data
Work with Google Analytics
Link your Google Analytics and Google Ads accounts
Customize goals and events
Understand reach, conversion, and transactional analytics metrics
Work with e-commerce modules
Set up data transfers for advertising costs
Create and understand automatic custom reports
Configure custom alerts
Set up calculated indicators
There are no requirements, but it is recommended to have an online project that you are currently working on.
Completing the course’s tasks will enhance your learning experience.
DescriptionWeb analytics is the pulse of digital marketing. Everything is measured, and everything is measurable. With Google Analytics and a call tracking system, you can clearly understand who your client is, how to improve your site, and which traffic sources are the most beneficial for your business.What will you learn in this course?After completing this course, you will learn how to work with and get the most out of your web analytics data.Have the ability to evaluate the effectiveness of advertising campaigns and optimize an advertising budget.Learn how to use analytical marketing data to increase your business’s profits.Practice transferring the data from Google Analytics to Google Sheets using API Connector by Mixed Analytics.Find out more about valid reasons to replace GA4 with other analytics tools.Practice collecting and interpreting data with Piwik PRO, a GA4 privacy-friendly alternative.What do we offer in our course?Structured lessons with practical exercisesA web analytics checklistA free copy of my book “Cutting-Edge Digital Marketing. How to attract customers and increase online sales”. In my book, I cover the following topics in depth: Internet promotion strategy, competitive analysis, web analytics, how to draw a portrait of your target audience, content plan formation, SEO, PPC advertising, promotion for social networks, email marketing, and case studies.Why should you choose this course?Why should you choose us over other online web analytics courses?You will have the opportunity to learn about Google Analytics from the top internet marketing professionals.We are industry experts! WebPromoExperts has over 12 years of experience in internet marketing. Our agency is a Google Premier Partner and a Facebook Marketing Partner.I have personally obtained a vast number of digital marketing qualifications and certifications such as Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads 360 Certified, and others. During our career, we have launched over 1,500 successful marketing strategies and marketing campaigns. More than 355,000 internet marketers have enrolled in our online courses, all of whom have successfully passed the Google Analytics and Google Ads certifications.Our internet marketing courses are easy to understand. We train specialists for strategy, digital agency management, SMM, SEO, content marketing, PPC advertising, SERM, email marketing, web analytics, and other areas of digital marketing.Upon completion of the course, you will receive a Google Analytics certification from Udemy.What else do you get?Lifetime access to the course and its updatesA certificate from Udemy upon completion of the courseShould you be worried?Sign up now! Every second you wait can cost you leads and applications!This course comes with a 30-day money-back guarantee!Want to start learning about Google Analytics? Click the “take this course” button to begin developing your project today!
Section 1: What is web analytics?
Lecture 1 Introduction to Web Analytics: Unleashing the Power of Data
Lecture 2 Mastering Web Analytics: Unlocking Career Opportunities
Lecture 3 Web Analytics Mastery: From Basics to Advanced Techniques
Lecture 4 How to study on Udemy effectively?
Lecture 5 Web analytics checklist
Lecture 6 How to use the Miro Board Checklists
Section 2: What do we count? Performance indicators
Lecture 7 Key Performance Indicators (KPI). Attraction and Interactivity
Lecture 8 Key Performance Indicators (KPI). Conversion metrics
Section 3: Google Analytics 4
Lecture 9 An Overview of Google Analytics 4
Lecture 10 How to remove your internal IP data from GA4 reports
Lecture 11 How to set up simple events in GA4 using GTM
Lecture 12 Advanced Analysis with GA4 Exploration
Lecture 13 How to Analyze your Target Audience in GA4
Lecture 14 Default Events and Conversions in GA4
Lecture 15 Comparisons or How to Set up Customer Segments in GA4
Lecture 16 How to link Google Ads and GA4 accounts?
Lecture 17 How to Create Tag Links?
Section 4: How to set up Google Analytics and Google Tag Manager
Lecture 18 Web analytic systems and Google Analytics Tools
Lecture 19 Google Tag Manager
Lecture 20 How to set up goals and events
Section 5: How to set up analytics for E-Commerce. Metrics
Lecture 21 eCommerce module
Lecture 22 Call tracking
Lecture 23 How to optimize conversions with OptiMonk
Lecture 24 Setting up analytics
Lecture 25 Plerdy, a CRO and SEO tool. How to analyze customer behavior on your website
Section 6: How to set up automatic custom reports and notifications
Lecture 26 How to set up automatic custom reports
Lecture 27 CRM system and transactional analytics
Lecture 28 Final checklist for analytics setup
Section 7: Alternative and Advanced Tools
Lecture 29 API Connectors: Process Your Data without Borders
Lecture 30 Web Analytics Tools. Why Keep Your Options Open?
Lecture 31 Practical Analytics With Piwik PRO
Section 8: CRO tools
Lecture 32 The most effective CRO tools
Lecture 33 Increasing conversions with better CRO funnel
Lecture 34 The elements of the CRO process
Lecture 35 Essential parts of CRO
Lecture 36 Best CRO strategies
Lecture 37 The importance of site usability for conversions
Lecture 38 Metrics to measure CRO
Lecture 39 Ways to measure CRO
Lecture 40 How to calculate CRO
Lecture 41 The biggest CRO mistakes
Lecture 42 Summary
Lecture 43 How to Get Your Certificate?
Lecture 44 How to leave a review for this Course?
Section 9: BONUS
Lecture 45 Bonus Lecture
Aspiring professionals interested in pursuing an online career – This Google Analytics course will give you the skills you need to pursue a career in digital marketing.,Marketers – This course will expand your skills and teach you how to work with different web analytics tools and correctly interpret data.,Entrepreneurs – Entrepreneurs will be able to use their newly acquired skills to conduct their own digital marketing. Learn to analyze data quickly, find growth points, and take control of your advertising team. You will be able to interpret the indicators and optimize advertising campaigns correctly. Everything in this course will help increase conversions and maintain your budget.,Internet Marketers – This course will help you master web analytics by teaching you how to analyze traffic and advertising campaigns systematically. After completing this course, you will bring more value to your company and further your career.
Udemy | English | 3h 53m | 3.90 GB
Created by: Anton Voroniuk