Google Tag Manager for Developers
What you’ll learn
Use Google Tag Manager (GTM) to easily manage your tracking and remarketing scripts
Master the core concepts of how Google Tag Manager works
Integrate Google Analytics with GTM
Integrate Facebook Pixel with GTM
Requirements
No experience with Google Tag Manager is required
Students should have a basic understanding of analytics tools such as Google Analytics
A basic knowledge of HTML will be useful, but not essential
Description
Google Tag Manager (GTM) allows you to quickly and easily manage your analytics scripts, remarketing pixels, click tracking software and any other software that requires JavaScript tags inserting into your website.In this course, you’ll learn how to use GTM, from the fundamentals to more advanced features. Step-by-step we will walkthrough:Creating tagsUsing event and URL-based triggersSequencing tags correctlyTracking custom data with variablesIntegrating with Google Analytics and Facebook PixelYou will be able to follow along on your own website, from installing GTM, to setting up your tags, previewing, testing and publishing them.If you want a practical guide to getting started with Google Tag Manager, this is the course for you. I can’t wait to see you inside!
Overview
Section 1: Introduction
Lecture 1 Welcome
Lecture 2 What is Google Tag Manager?
Lecture 3 Meet your instructor
Section 2: Getting set up
Lecture 4 Registering an account
Lecture 5 Tags and containers
Lecture 6 Creating your first container
Lecture 7 Install the GTM code
Lecture 8 Installing in WordPress
Lecture 9 WordPress plugin
Lecture 10 Using Tag Assistant
Lecture 11 Using other browsers
Section 3: Tags
Lecture 12 Creating your first tag
Lecture 13 Previewing and publishing
Lecture 14 Setting up Google Analytics
Lecture 15 Setting up Facebook Pixel
Section 4: Triggers
Lecture 16 What are triggers?
Lecture 17 Creating a trigger
Lecture 18 Using the trigger in a tag
Lecture 19 Sequencing tags
Lecture 20 Everything is a tag
Lecture 21 Sending events to Google Analytics
Lecture 22 Custom events
Section 5: Variables
Lecture 23 What is a variable?
Lecture 24 Built-in variables
Lecture 25 DOM elements
Lecture 26 Cookies
Lecture 27 Data layer variables
Section 6: Cookbook
Lecture 28 What are recipes?
Lecture 29 Custom dimensions in Google Analytics
Lecture 30 Google Analytics User-ID
Lecture 31 Track events with Facebook
Lecture 32 Install click tracking with FullStory
Lecture 33 Use if statements with variables
Section 7: Conclusion
Lecture 34 Conclusion
Lecture 35 Bonus lecture
Digital marketers,Web developers,Anyone who works in analytics and marketing
Course Information:
Udemy | English | 1h 14m | 367.47 MB
Created by: Chris Worfolk
You Can See More Courses in the Developer >> Greetings from CourseDown.com