Google Tag Manager for Developers

Learn to manage your analytics and remarketing scripts quickly and easily using GTM
Google Tag Manager for Developers
File Size :
367.47 MB
Total length :
1h 14m



Chris Worfolk


Last update




Google Tag Manager for Developers

What you’ll learn

Use Google Tag Manager (GTM) to easily manage your tracking and remarketing scripts
Master the core concepts of how Google Tag Manager works
Integrate Google Analytics with GTM
Integrate Facebook Pixel with GTM

Google Tag Manager for Developers


No experience with Google Tag Manager is required
Students should have a basic understanding of analytics tools such as Google Analytics
A basic knowledge of HTML will be useful, but not essential


Google Tag Manager (GTM) allows you to quickly and easily manage your analytics scripts, remarketing pixels, click tracking software and any other software that requires JavaScript tags inserting into your website.In this course, you’ll learn how to use GTM, from the fundamentals to more advanced features. Step-by-step we will walkthrough:Creating tagsUsing event and URL-based triggersSequencing tags correctlyTracking custom data with variablesIntegrating with Google Analytics and Facebook PixelYou will be able to follow along on your own website, from installing GTM, to setting up your tags, previewing, testing and publishing them.If you want a practical guide to getting started with Google Tag Manager, this is the course for you. I can’t wait to see you inside!


Section 1: Introduction

Lecture 1 Welcome

Lecture 2 What is Google Tag Manager?

Lecture 3 Meet your instructor

Section 2: Getting set up

Lecture 4 Registering an account

Lecture 5 Tags and containers

Lecture 6 Creating your first container

Lecture 7 Install the GTM code

Lecture 8 Installing in WordPress

Lecture 9 WordPress plugin

Lecture 10 Using Tag Assistant

Lecture 11 Using other browsers

Section 3: Tags

Lecture 12 Creating your first tag

Lecture 13 Previewing and publishing

Lecture 14 Setting up Google Analytics

Lecture 15 Setting up Facebook Pixel

Section 4: Triggers

Lecture 16 What are triggers?

Lecture 17 Creating a trigger

Lecture 18 Using the trigger in a tag

Lecture 19 Sequencing tags

Lecture 20 Everything is a tag

Lecture 21 Sending events to Google Analytics

Lecture 22 Custom events

Section 5: Variables

Lecture 23 What is a variable?

Lecture 24 Built-in variables

Lecture 25 DOM elements

Lecture 26 Cookies

Lecture 27 Data layer variables

Section 6: Cookbook

Lecture 28 What are recipes?

Lecture 29 Custom dimensions in Google Analytics

Lecture 30 Google Analytics User-ID

Lecture 31 Track events with Facebook

Lecture 32 Install click tracking with FullStory

Lecture 33 Use if statements with variables

Section 7: Conclusion

Lecture 34 Conclusion

Lecture 35 Bonus lecture

Digital marketers,Web developers,Anyone who works in analytics and marketing

Course Information:

Udemy | English | 1h 14m | 367.47 MB
Created by: Chris Worfolk

You Can See More Courses in the Developer >> Greetings from

New Courses

Scroll to Top