How Retargeting Works–The Complete Guide To Retargeting Ads
What you’ll learn
Profitably set up, manage and optimize professional retargeting campaignis
Use advanced retargeting techniques to stay in front of your most engaged website traffic
Setup advanced retargeting and remarketing audiences in Google Analytics and Google Adwords
Track sophisticated characteristics of your website visitors to be used in your retargeting campaigns
Deploy your remarketing and retargeting tags through Google Tag Manager
Understand what retargeting is and how it works
Understand the technology underlying every retargeting and remarketing campaign on the web
Choose which website visitors you want to spend money retargeting to, and which ones you don’t
Understand your website visitors psychologically, and understand where they are in the funnel
Plan your retargeting lists and audiences to maximize profit
Save time setting up your retargeting and remarketing campaigns by using advanced tips and shortcuts in Google Tag Manager
Use Google AdWords to set up and manage your retargeting campaigns
Use Google analytics to analyze your website traffic to enhance your pre-exisiting retargeting lists
Expertly use the Google Analytics audience builder to lay the groundwork of your retargeting campaigns
How to use affinity audiences and in-market segments to enhance your retargeting campaigns
How Google Adwords and Google Analytics integrate and share retargeting and remarketing lists
You must have an internet connection
You must have a google account (it’s easy and free to set one up)
You must be willing to learn new things and apply them in your campaigns as the course progresses
You must be willing to ask questions if you don’t understand something (retargeting strategies could get very tricky!)
Hi, I’m Isaac Rudansky and welcome to my complete remarketing / retargeting course where you’re going to learn how to profitably re-engage with your abandoning website visitors to get them to come back to your site at the right time and with the right message.
This course pulls from a huge variety of experience managing hundreds of unique retargeting ads campaigns for a broad range of clients in almost every vertical out there.
Our clients often ask me, “What is retargeting and how does it work?”
Retargeting, which is also referred to as remarketing (they’re the same thing) is any digital advertising campaign that targets ads promoting your products and services to people who had previously bounced off your site.
95% of your website visitors do not convert (or take any revenue-generating action) on their first visit. I am going to teach you the art and science of retargeting so you can have a chance to convert the vast majority of your visitors that simply weren’t ready to convert on their first visit.
Retargeting is the most effective way to bring those users back (through your actual, live retargeting ad campaigns), at the precise time that they’re ready to convert.
I’m going to explain exactly how retargeting works from a technological perspective, and I’m going to show you how the technology has matured and advanced through the years. Simply put, retargeting is accomplished through dropping cookies on your visitors’ browsers which allows your retargeting platform to follow that user around the internet.
Cookies are dropped on your visitors’ browser through a little piece of code that you put on your site, often referred to as a pixel. If you’re remarketing with AdWords, then AdWords is going to supply the pixel for you to place on your site. If you’re remarketing with Adroll, then Adroll will supply their cookie for you to place on their site.
All this talk of cookies, pixels and tracking codes may sound complex, but in fact it’s really easy to learn once you get the hang of it. The technology isn’t the important part of this course …. what I teach you about understanding your customers psychologically and how to actually configure, develop and optimize profitable retargeting campaigns is where the true value lies.
Retargeting remains one of the most effective forms of online advertising, and it’s used by your competitors to convert the majority of their traffic. Experts predict that within the next few years, most if not all display ads inventory on the web will be remarketing and retargeting ads.
Retargeting is so effective because it helps you stay in the forefront of your customers’ minds and enables you to bring them back to your website when they’re actually ready to convert. Every time your customer engages with one of your retargeted ads, you increase your brand recognition and make it all the more likely that that shopper will eventually become a customer of yours.
Retargeting campaigns typically see much higher click through rates and conversion rates than traditional search and display campaigns, which further illustrates how important it is that you have the knowledge and skills to develop your own successful remarketing and retargeting campaigns.
Using Google AdWords Remarketing campaigns, Google Analytics, Google Tag Manager and more, I will teach you step by step how to finally get the maximum value out of your website visitors with highly successful retargeting campaigns.
For much less than the price of one dinner out with the family, you’re going to get over 10 hours of video lectures, access to our student discussion forum, and the ability to ask me any questions you may have as you progress through the course.
On top of all that, you get lifetime access and a 30 day, 100% money back guarantee!
ZERO Experience Required
In this course you will learn:
What retargeting and how does it work? What are remarketing campaigns in Google AdWords?The technology behind retargeting and how “follow-me” ads actually get servedThe history of ad exchanges and ad networksHow to look at your website visitors from a psychological perspective How to plan and develop your remarketing listsThe concepts of the buyers funnel and how to determine where in the funnel your visitors are The concept of engagement and how to use intent signals to your advantageHow to use Google Tag Manager to track advanced audience segments like scroll depth tracking and on-site session timersHow to deploy your tags and variables through Google Tag Manager How to use Google Analytics to track the most important metrics and dataHow to set up, optimize and manage your remarketing campaigns inside Google AdWords
… and much, much more!
So what are you waiting for?
Click the “take this course” button now, or feel free to preview some of the lecture below.
Either way, I really appreciate you taking the time to check out this course, and I can’t wait to see you in a couple minutes on the other side!
Section 1: Welcome and Introduction
Lecture 1 Welcome to the retargeting admasterclass (plus a sneak preview) … Don’t Skip!
Lecture 2 What is remarketing and retargeting? Defining our objectives and purpose
Section 2: The Digital Advertising Ecosystem: Understanding How Retargeting Works
Lecture 3 The Digital Advertising Ecosystem Part 1
Lecture 4 The Digital Advertising Ecosystem Part 2
Lecture 5 Understanding Ad Exchanges And How They Work
Lecture 6 What Remarketing Looks Like On The Inside
Section 3: Developing Your Remarketing and Retargeting Strategies
Lecture 7 Audiences and Segments: The Foundation Of Your Remarketing Strategy
Lecture 8 Understanding Intent Signals and Visitor Engagement
Lecture 9 Behavioral Characteristics – The Composition Of Your Segments
Lecture 10 Combining Characteristics – Infinite Possibilities!
Lecture 11 Characteristics That Matter To You … Your First Assignment
Section 4: Planning Your Retargeting Campaigns Like A Pro
Lecture 12 Funnel Based Segmentation – Funnel Mapping
Lecture 13 Funnel Based Segmentation – Using The Funnel To Develop Your Lists
Lecture 14 Using Your Website To Plan Your Remarketing Lists
Lecture 15 Mapping Your Ad Groups Using Your Lists and Values (Part 1)
Lecture 16 Mapping Your Ad Groups Using Your Lists and Values (Part 2)
Section 5: Using Google Analytics To Develop and Build Your Audience Segments
Lecture 17 Introduction To The Google Analytics Tag
Lecture 18 Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag
Lecture 19 Adding Your Google Analytics Tag To Your Website And Verifying That It’s Working
Section 6: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System
Lecture 20 The Benefits Of Using Google Tag Manager
Lecture 21 Signing Into Your Google Tag Manager Account
Lecture 22 Adding Your Basic Google Analytics Tag Through Google Tag Manager
Lecture 23 Setting Up Custom Button and Link Click Tracking In Google Tag Manager
Lecture 24 Adding Page Level Scroll Depth Tracking In Google Tag Manager
Lecture 25 Adding Custom User Engagement Timers In Google Tag Manager
Lecture 26 Adding Google Adwords Conversion Tracking Through Google Tag Manager
Lecture 27 Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager
Section 7: Building Your Remarketing Audiences In Your Google Analytics Account
Lecture 28 Linking Your Google AdWords and Google Analytics Accounts
Lecture 29 Introduction To The Google Analytics Audience Builder
Lecture 30 Building Remarketing Audiences In Google Analytics Based On URL Attributes
Lecture 31 Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data
Lecture 32 Setting Up Remarketing Sequences In The Google Analytics Audience Builder
Lecture 33 Setting Up Goal Based Remarketing Audiences In Google Analytics
Lecture 34 Setting Up Event Based Audiences Using The Google Analytics Display Builder
Lecture 35 Importing Remarketing Audiences From The Google Analytics Solutions Gallery
Lecture 36 Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns
Lecture 37 Data Drilldown – Using In-Market Segments To Enhance Your Remarketing Audiences
Section 8: Introduction To Configuring Your Remarketing Campaigns In Google AdWords
Lecture 38 How Google Analytics and AdWords Talk To Each Other
Lecture 39 Importing Google Analytics Goals into AdWords For Conversion Tracking
Lecture 40 Viewing and Analyzing Google Analytics Remarketing Audiences in Google AdWords
Section 9: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences
Lecture 41 Introduction To Building Retargting Ads Lists In Google AdWords
Lecture 42 Building and Configuring New Retargeting ads lists inside Google AdWords
Lecture 43 Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic
This course if for anyone looking to make the most of their website traffic by developing profitable remarketing and retargeting campaigns,This course is for you if you know that retargeting works, but haven’t been able to make it successful for your company,This course is for you if you’re interested in learning more about how retargeting works on a deeper level, and you want to set up profitable remarketing campaigns using that knowledge,This course is for your if you’re an entrepenuer that needs to drive a high level of engagement to your brands and products,This course is for you if you’re a business owner that needs their website to convert more and you’re ready to explore retargeting ads,If you’ve heard of retargeting ads and you want to learn more about retargeting ads and remarketing campaigns, take this course,This course is NOT for you if you’re not serious about your website traffic
Udemy | English | 8h 24m | 6.26 GB
Created by: Isaac Rudansky