How to conduct market research in startups and small firms

How to conduct market research in startups and small firms

What you’ll learn

Spy on your competitors
Estimate the size of the market and value of customers
Draw conclusion on the structure of the market
Find ideas how to develop your business
Validate your ideas for new business using market data

Requirements

Excel midlevel

Description

Many business mistakes are made due to insufficient market research. That’s why I created for you this hands-on course so that you can see how with virtually no money you can research many important aspects like the size of the market or a particular segment, the sales tactics of competitors, customer preferences, etc. This course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement, and turn-arounds in the biggest firms from Retail, FMCG, SMG, B2B, and services sectors that I worked for. I have carried or supervised over 90 different performance improvement projects in different industries that generated in total 2 billion of additional EBITDA. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who now are Partners in PE and VC funds, Investment Directors and Business Analysts in PE and VC, Operational Directors, COO, CRO, CEO, Directors in Consulting Companies, Board Members, etc. On top of that my courses on Udemy were already taken by more than 124 000 students including people working in EY, Walmart, Booz Allen Hamilton, Adidas, Naspers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, and many others.I will show you 3 groups of market research methods:Consulting methodsOn-line methods Off-line methodsSince we want you to be able to do market research on your own there will be very little theory and loads of nice examples in many fields. You will master the market research in fields such as retail, fast-moving consumer goods, the food sector, online businesses, services, and some off-line businesses. This training will be especially beneficial for small business owners, startups, and consultants. You will learn what mystery shopping, store-checks are, the bottom-up, the top-down approach, and others.You will be able also to download many additional resourcesLinks to free presentations and movies showing examples of research Links to books worth readingExcels with calculations showing you how you can do the market research as well as analyses and draw conclusionsWe will use the following tools:ExcelSimiarWebKeywords Planner by GoogleFacebook Audience InsightFacebookMobile market applicationsSlideshareYoutubeOur own tools/formats

Overview

Section 1: Introduction to the course

Lecture 1 Introduction to the course

Lecture 2 About me

Lecture 3 How to deal with Blurry image

Lecture 4 How to reach additional resources

Section 2: Introduction and consulting methods

Lecture 5 Market research methods for startups – introduction

Lecture 6 Bottom-up aproach

Lecture 7 Top-down approach

Lecture 8 Using bottom-up approach in practice

Lecture 9 Introduction to the ceramic tiles case

Lecture 10 Ceramic tile market – case to be solved

Lecture 11 Ceramic tile market – solution

Lecture 12 Ceramic tile market – solution in Excel

Lecture 13 Ceramic tile market – Presentation in Power Point

Lecture 14 Ovierview of Market Research methods

Section 3: Market research – off-line methods

Lecture 15 Off-line research introduction

Lecture 16 Off-line interviews

Lecture 17 Being where your customer is

Lecture 18 Store checks

Lecture 19 Mystery shopping

Section 4: Market research on-line methods

Lecture 20 On-line research introduction

Lecture 21 Facebook Audience Insight

Lecture 22 How to creach Facebook Audience Insight

Lecture 23 Customer profiles on facebook

Lecture 24 SimilarWeb – tool to spy on your competition

Lecture 25 Keyword Planner by Google

Lecture 26 Slideshare and Youtube

Lecture 27 Markets for mobile applications

Lecture 28 World Bank Open Data – General remarks

Lecture 29 World Bank Open Data – How to use it

Lecture 30 Euromonitor

Lecture 31 Trading Economics

Lecture 32 Ubersuggest

Lecture 33 Online Storechecks – Introduction

Lecture 34 Online store-checks – What information you gather

Lecture 35 Online Storechecks – Cosmetics – Case Introduction

Lecture 36 Online Storechecks – Cosmetics – Available Data

Lecture 37 Online Storechecks – Cosmetics – Analysis by Brands

Lecture 38 Online Storechecks – Cosmetics – Analysis by Applications

Lecture 39 Online Storechecks – Cosmetics – Analysis by Size & Customer Group

Lecture 40 Crunchbase – Introduction

Lecture 41 Crunchbase – Case Study

Section 5: Using Customer reviews

Lecture 42 Using Customer reviews – Introduction

Lecture 43 Using customer reviews – Source

Lecture 44 Using Customer reviews – Capterra Example

Lecture 45 Using Customer reviews – Case Introduction

Lecture 46 Using Customer reviews – Available Data

Lecture 47 Using Customer reviews – Analysis by Industry & Size of Firm

Lecture 48 Using Customer reviews – Customer Segment Size

Lecture 49 Sites for comparing products – Introduction

Lecture 50 Sites for comparing products – GetApp Example

Section 6: Other useful sources of information

Lecture 51 Gathering official data – Introduction

Lecture 52 Investor Relations example – Disney

Lecture 53 Investor Relations example – LPP

Lecture 54 Where you can find financial data on the companies

Lecture 55 How to figure out the strategy of other companies?

Lecture 56 Introduction to Consumer Research

Lecture 57 How to present results of market resarch analysis?

Section 7: How to identify and undrestand trends?

Lecture 58 Introduction into trends

Lecture 59 Google Trends

Lecture 60 Google Public Data

Lecture 61 Trendy Economy – public data

Lecture 62 Statista

Lecture 63 How to talk with experts?

Lecture 64 Where to find experts?

Section 8: Case study restaurant – how to find the right location for a restaurant?

Lecture 65 Introduction to the case study

Lecture 66 Introduction to analyzing locations for future restaurants

Lecture 67 Storechecks – how to use them to check specific location?

Lecture 68 Google Maps – how to use them to check specific location?

Lecture 69 On-demand marketplaces – how to use them to check specific location?

Lecture 70 Keyword Planner – how to use them to check specific location?

Lecture 71 Review sites – how to use them to check specific location?

Section 9: Case Study Restaurant – What concept should you choose?

Lecture 72 Introduction to choosing the right concept

Lecture 73 How to use storecheck to analyze restaurants?

Lecture 74 Franchising databases – how to use it to analyze restaurant concepts

Lecture 75 Marketplaces with recommendations – how to use them to analyze the concept

Lecture 76 Fanpages as a source of information about specific restaurant

Lecture 77 How to use Keyword Planner to analyze specific type of restaurant?

Lecture 78 How to use google trends?

Lecture 79 How to use ready made reports to analzy restaurant business?

Section 10: Case Study Restaurant -How to analyze your target group ?

Lecture 80 How to define a segment – target group

Lecture 81 Example of segmentation

Lecture 82 Introduction to analyzing the target group

Lecture 83 Off-line interview for known concepts

Lecture 84 Off-line interview for unknown restaurant concepts

Lecture 85 On-line interviews

Lecture 86 Marketplaces with recommendations – how to use them to analyze the target group

Section 11: Examples of presentations

Lecture 87 Useful examples of presentations

Section 12: Conclusions

Lecture 88 Bonus Lecture

Analyst,Researchers,Small business manangers,Startupers

Course Information:

Udemy | English | 4h 58m | 2.87 GB
Created by: Asen Gyczew

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