How to Write Great Web Content Better Search Rankings

Rank in the search engines for lots of search terms, without using loopholes or tactics that can get you banned.
How to Write Great Web Content Better Search Rankings
File Size :
4.82 GB
Total length :
4h 23m



Andrew Williams


Last update




How to Write Great Web Content Better Search Rankings

What you’ll learn

Understand the type of content that Google wants to ranks in the top 10.
Analyze their own content and work out how to make it better
Understand the term “niche vocabulary”, why it is important for any content, and how to find the correct niche vocabulary for any content.
Know where to go to get advice from Google on exactly what Google want, and what they don’t want.
Come up with endless ideas for great web content.
Know what link bait is and why it is important.
Understand the different types of content that are available to them.
Create well optimized content for any website.
Have a basic checklist of SEO as they create their content.
Have a quality checklist they can use to make sure their content is up to scratch.

How to Write Great Web Content Better Search Rankings


The course does not assume any prior knowledge of SEO or content creation.


Actual reviews by students of this course:”After the historical introduction of SEO this has turned into a goldmine of information. I was basically stuck on new content ideas for my niche that I promote. But after seeing all of the components of new content ideas from the ranking websites, I no longer have headaches. I know where to go and this information is priceless for me.””This is a great course for bloggers and for people who are wantint to rank with great content published on their blog. It’s difficult to find a course that describes the writing methods and tools so in depth like this one. Many good recommendations in this and a good way of looking at writting. Be better, write better than the competition, don’t just copy the same article. Analyze and plan your own post but make it better, more personal, more technical or whatever way but make it different. I honestly think this is a good investment for those who want to stand out with their great and original content.””As always the good doctor under promises and over delivers,comprehensive and easy to understand course i wish i would have had this information 10 years ago.””Author gets right to the practical without a lot of fluff. Course moves quickly and is a constant waterfall of info that you can, and want, to use right away. Author knows his stuff and appreciate the recommendations on resources to help. Recommend it highly.””I wanted to take this course because I want to see what else Andy knows about creating great content. Andy always overdelivers on his courses. His voice is easy to understand. And if you do what Andy says about writing content you will have a successful website. Mine is. Most of my content is on the first page of Google. That’s because of Andy’s teaching.”Do you own a website? Are you having trouble ranking your content in Google? Has your site been penalized by Google? With so much bad or outdated information around on the internet, is it any wonder that website owners are struggling to rank their content in Google? This course is aimed at anyone that owns a website, needs to get content ranked in Google, or just wants to better understand the types of content that Google want to rank. Taught by an SEO with over a decade of experience, you’ll learn the strategies that I’ve been using since 2005, to consistently rank my content without ever having to worry about the next Google update.The course will begin with a little history lesson, looking at how we used to write web content and why things changed with the introduction of Panda and Penguin. I’ll describe the main Google algorithm updates you need to know about, and why Google introduced them. We’ll then go through the important guidelines when it comes to creating content – and these guidelines come from Google!With a solid understanding of what Google wants, we’ll then look at a number of ways you can come up with innovative, exciting content ideas that you know, even before you create them, will be popular with your visitors.Armed with lots of content ideas, we’ll then look at a number of different types of content/media you can use to entertain and inform your visitors. We’ll discuss the importance of “niche vocabulary”. Not only will I prove to you that this is vital to ranking in Google, but you will learn how to find niche vocabulary for any piece of content you want to write. Take the practical exercises to see how easy it is to gather appropriate niche vocabulary.I’ll introduce you to the term “link bait” and why you need to create some for your website. We’ll talk about “share bait” too – which is the foundation of visitor retention and sharing of your content on social media channels.With all the theory covered, it’s then time to get busy and write your first piece of content. I’ll take you through every step, from title and description, to headlines and themed content. We’ll look at a few important on-page factors you need to get right, but to make sure, I’ll give you an checklist to use to evaluate your own content.This course covers everything you need to know about writing the type of content that Google rewards with top rankings. With the majority of lectures being video, you can watch over-my-shoulder as I teach you the secrets to creating the type of content that your visitors will love, share and rave about. By the end of the course you will be creating content for your site that visitors want to share and webmasters want to link to. You will be creating the type of content that will propel your site to new levels of traffic, click-through rates and profitability.


Section 1: Introductions

Lecture 1 Need Help With Udemy Interface?

Lecture 2 Introduction

Lecture 3 Google’s Battle against spammers

Lecture 4 How we used to write web content

Section 2: Webmaster Guidelines

Lecture 5 Webmaster Guidelines

Lecture 6 Design and Content Guidelines

Lecture 7 Technical Guidelines

Lecture 8 Quality Guidelines

Lecture 9 Summary of Google Webmaster Guidelines

Section 3: Finding Content Ideas

Lecture 10 Content Ideas?

Lecture 11 Competitor Sites

Lecture 12 RSS Feeds

Lecture 13 Use Footprints

Lecture 14 Forums

Lecture 15 Q&A Sites

Lecture 16 Keyword Research

Section 4: Types of Web Content

Lecture 17 Web Site Content

Lecture 18 What is Link Bait?

Lecture 19 Articles

Lecture 20 PDFs

Lecture 21 Images, Infographics, Mind Maps, etc

Lecture 22 Video

Lecture 23 FAQs

Lecture 24 Sound Files

Lecture 25 Top 10 Lists

Lecture 26 Resources & Glossaries

Lecture 27 Tutorials

Section 5: Niche Vocabulary

Lecture 28 What is Niche Vocabulary?

Lecture 29 Practical Exercise – Three Little Pigs

Lecture 30 Proof that Google uses Niche Vocabulary

Lecture 31 How to Find the Niche Vocabulary for any Topic

Lecture 32 Finding Theme Words & Phrases Option 1 – Keyword Planner

Lecture 33 Finding Theme Words & Phrases Option 2 – SERPS

Lecture 34 Practical Exercise – Find Niche Vocabulary

Lecture 35 Finding Theme Words & Phrases Option 3 – Software

Lecture 36 Google Autocomplete

Section 6: Let’s Write

Lecture 37 Let’s Write

Lecture 38 How will your content be better?

Lecture 39 Title, Meta Description & Filename

Lecture 40 SEOMOFO – Google SERP Snippet Optimization Tool

Lecture 41 Meta Keywords

Lecture 42 Headlines

Lecture 43 Theme the Content

Lecture 44 Example: Checking the Theme

Lecture 45 Checking the Theme with a Text Editor

Lecture 46 Above the Fold

Lecture 47 Help the Skimmers

Lecture 48 Grammar & Spelling

Lecture 49 Check the Quality

Lecture 50 Social Sharing Icons

Lecture 51 Bonus Lecture

Anyone interested in ranking content on Google should take this course,Anyone that owns a website, and wants happier visitors should take this course.,Anyone that has lost rankings, or had sites penalized by Google should take this course.,This course is not for anyone that wants to use loopholes, short-cuts or other short-term solutions to rank in Google.

Course Information:

Udemy | English | 4h 23m | 4.82 GB
Created by: Andrew Williams

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