Instagram Marketing 2022 Hashtags Live Stories Ads &more
What you’ll learn
Learn how to create a successful themed, business, or personal account on Instagram
Be able to pick an effective name for their account
Understand the platform specific and growth marketing jargon associated with Instagram
Create an attractive logo and further optimize their profile bio, name, & call to actions.
Use and operate analytics tools like Iconosquare & HypeAuditor
Analyze and understand why content on other accounts work
Design a cost & time effective content strategy that works for long term growth
Research and network with other competitor accounts in their space
Create their own first batch of high quality content optimized for attention on Instagram
Find the best images for use on Instagram and prevent copyright complications
Use scheduling tools like Buffer & Later to better control & manage their future posts
Use Photoshop to create custom images
Use Pablo to rapidly create quote & motivational images
Use Final Cut Pro and adobe Premiere to successfully put together and export Instagram videos
Shoot their own personal video for Instagram
Identify strong performing posts that complement their content strategy and re-gram them
Identify, research, and pick the best hashtags for each of their posts
Increase engagement in their posts with effective caption and CTA strategies
Create and deploy an effective “dummy account strategy”
Create a high performing and low effort habit schedule for growing their account
Find and select the best opportunities for growing their accounts through shoutouts
Setup and monitor follow, like, & comment bots in a tasteful way that brings attention to their account
Create a workflow and design a system for their content production
Post an effective job ad online to find help in scaling their content production
Trial and decide which freelancers are right for their account and their content strategy
Make money through their account in 4 different ways
Use mobile optimized tools like Linktree for lead generation
Design and execute an effective Instagram Story strategy
Design and monitor Instagram ads designed to accelerate their account growth
Navigate the Facebook advertising platform and use it effectively for Instagram
Design and run effective Instagram Live sessions that result in account growth & engagement
Use advanced tools like Jarvee for coordinating multiple accounts and automating content
Use advanced tools to automate outreach for promotional strategies, like shoutouts
Design and run successful competitions that are legal and cost effective
Requirements
Have access to a smartphone and a consistent internet connection
No prior experience with Instagram required
Description
***Join the over 8,900 students that have joined this course in the first 4 days of being live!***** This course was recently featured in Entrepreneur Magazine**This is the most comprehensive course on Instagram Marketing anywhere. With over 23 hours of video and 165+ custom resources & guides, you won’t find a more thorough and up to date course out there. We cover everything you need to know to start from scratch and grow an account to 20k, 40k, even 100k followers. This course is for both beginners to Instagram and more advanced students that have some experience with the platform. We’ll first start by teaching the basics of: • Setting up and optimizing an account • Developing a content strategy • Creating your first batch of content • Learning how to post & how to optimize hashtags After that, we’ll start exploring intermediate growth strategies like: • Shoutouts • Bots & automated systems • Top post targeted hashtags After we establish a consistent system for growing our audience we’ll start diving into advanced concepts: • Hiring low-cost content producers and designing a production system • Introducing automation into content production, posting, and even outreach • Using stories to increase engagement through your feed and expand your reach • Designing an Instagram Live strategy to consistently create spikes in follows • Creating zombie accounts that help drive traffic to your main account • Design effective Instagram ads and how to incorporate them into your overall growth strategy • How to run competitions to grow engagement and follows. And much much more! This course is designed to apply to both individuals that want to grow a following for themselves, but also businesses that want to start a presence on the platform and use it to grow their brand. —————————————————- Are you tired of courses that just repeat information you could have found on a blog or YouTube? Or maybe you’ve been stuck with instructors that TELL you what to do but have no idea what it takes to really accomplish what they’re teaching? In this course, we don’t just TALK the TALK. We will actually DO what we are teaching. Follow along as we take an account from complete scratch to 47,000 followers. UPDATE: The account currently has 141,000 followers!We start from the absolute beginning with conceptualizing the account, and we end with a well-defined content strategy, over 700 posts, and have even started to generate revenue with our account. @innovationstation <
Overview
Section 1: Introduction
Lecture 1 Course overview
Lecture 2 Join our community on Slack!
Lecture 3 Review sheets, resources, activities – all in one PDF
Section 2: Setting up your account
Lecture 4 Intro to section 1
Lecture 5 The 3 types of accounts
Lecture 6 What goes into a great account + jargon
Lecture 7 UI walkthrough – Creating a dummy account
Lecture 8 Picking a name
Lecture 9 Naming pro-tips
Lecture 10 Follow Along – What to do when a name is taken
Lecture 11 Follow Along – How I got my name
Lecture 12 Name vs username
Lecture 13 What goes into a good logo
Lecture 14 Getting design done for your profile picture
Lecture 15 Follow Along – How I got my logo
Lecture 16 What goes into a good bio
Lecture 17 What you should say in your bio
Lecture 18 CTAs & links
Lecture 19 Follow Along – Putting it all together
Lecture 20 Instagram Insights & Iconosquare
Lecture 21 EXTRA: Optimizing your bio link (how to get pretty links)
Lecture 22 EXTRA: Protecting your account
Lecture 23 Review & Recap: Section 2
Section 3: Planning your content strategy
Lecture 24 Intro to section 2
Lecture 25 The 3 types of content
Lecture 26 What works on Instagram + common themes
Lecture 27 EXTRA: Planning for aesthetics
Lecture 28 8 accounts worth studying
Lecture 29 Follow Along – InnovationStation content strategy
Lecture 30 Review & Recap: Section 3
Section 4: Laying the groundwork
Lecture 31 Intro to section 3
Lecture 32 Researching competitors
Lecture 33 Follow Along – Listing out competitors
Lecture 34 List out people to reach out to
Lecture 35 UI walkthrough – laying the groundwork
Lecture 36 Review & Recap: Section 4
Section 5: Creating your first batch of content
Lecture 37 Intro to section 4
Lecture 38 Image best practices
Lecture 39 Alternate image sizes
Lecture 40 How to find good images
Lecture 41 Quick add apps
Lecture 42 Using Canva
Lecture 43 Follow Along – Using Canva
Lecture 44 Using Pablo to make images
Lecture 45 Using Photoshop
Lecture 46 Intro to creating video posts
Lecture 47 How to use other people’s videos
Lecture 48 Shooting your own video
Lecture 49 Using Final Cut Pro (part 1)
Lecture 50 Using Final Cut Pro (part 2)
Lecture 51 Follow Along – Using Final Cut Pro (part 1)
Lecture 52 Follow Along – Using Final Cut Pro (part 2)
Lecture 53 Follow Along – Hyperlapse of putting together a video in Adobe Premiere
Lecture 54 UI walkthrough – creating your first batch of content
Lecture 55 Follow Along – Creating your first batch of content
Lecture 56 Review & Recap: Section 5
Section 6: Posting
Lecture 57 Intro to section 5
Lecture 58 Elements of a good post
Lecture 59 Writing a killer caption
Lecture 60 How to add invisible line breaks
Lecture 61 Calls to action
Lecture 62 What are hashtags?
Lecture 63 Picking the best hashtags
Lecture 64 When is the best time to post?
Lecture 65 Follow Along – Posting
Lecture 66 Review & Recap: Section 6
Section 7: Setting successful habits
Lecture 67 Setting up a habit schedule
Lecture 68 Using your dummy account correctly
Lecture 69 Curating your posts
Lecture 70 Using Followers GoLike
Lecture 71 5 ways to up your comments
Lecture 72 Review & Recap: Section 7
Section 8: Growth #1 Shoutouts
Lecture 73 Intro to shoutouts
Lecture 74 Shoutout best practices
Lecture 75 How to find shoutout partners part 1
Lecture 76 How to find shoutout partners part 2
Lecture 77 Paid shoutouts (optional)
Lecture 78 Follow Along – Paid shoutouts 1
Lecture 79 Follow Along – Paid shoutouts 2
Lecture 80 Advanced strategies for shoutouts
Lecture 81 Review & Recap: Section 8
Section 9: Growing and automating content production (Optional)
Lecture 82 Intro to growing and automating content production
Lecture 83 Creating a workflow for content production
Lecture 84 Dividing your workflow
Lecture 85 Follow Along – Dividing your workflow
Lecture 86 Writing requirements
Lecture 87 Deciding what help you need
Lecture 88 Finding freelancers online
Lecture 89 Writing a job post for Upwork
Lecture 90 Running trials & posting on Upwork
Lecture 91 Using Later for scheduling posts
Lecture 92 Review & Recap: Section 9
Section 10: How to make money off Instagram
Lecture 93 Intro to making money on Instagram
Lecture 94 #1 Selling shoutouts
Lecture 95 Building a price list for shoutouts
Lecture 96 #2.1 Affiliate marketing
Lecture 97 #2.2 Selling your own stuff
Lecture 98 #3 Flipping your account
Lecture 99 #4.1 Leads – Linktree
Lecture 100 #4.2 Leads – Landing pages
Lecture 101 Review & Recap: Section 10
Section 11: Using stories to grow
Lecture 102 Intro to stories
Lecture 103 The anatomy of a story
Lecture 104 Strategies for stories
Lecture 105 How to post stories – UI walkthrough
Lecture 106 Follow Along – Posting a story
Lecture 107 Follow Along – Innovationstation story strategy
Lecture 108 Stories best practices
Lecture 109 Review & Recap: Section 11
Section 12: Instagram ads
Lecture 110 Intro to Instagram ads
Lecture 111 3 types of Instagram ads
Lecture 112 Boosted posts
Lecture 113 Instagram feed ads (part 1)
Lecture 114 Instagram feed ads (part 2)
Lecture 115 Story ads
Lecture 116 Review & Recap: Section 12
Section 13: Instagram live
Lecture 117 Intro to Instagram live
Lecture 118 What is Instagram live and what does it work for
Lecture 119 Instagram live UI walkthrough
Lecture 120 Promoting your live
Lecture 121 Follow Along – Setting up the giveaway for Instagram live
Lecture 122 Follow Along – Screen recording of live session
Lecture 123 Reviewing live performance
Section 14: Automated outreach
Lecture 124 Intro to automated outreach
Lecture 125 Types of outreach
Lecture 126 Semi-automatic S4S outreach
Lecture 127 Semi-automatic S4S outreach – followup
Lecture 128 Using Jarvee for automated outreach
Lecture 129 Jarvee outreach – followup
Lecture 130 Review & Recap: Section 14
Section 15: Competitions
Lecture 131 Intro to competitions
Lecture 132 Giveaways vs. competitions
Lecture 133 How to run competitions
Lecture 134 Giveaways
Lecture 135 Follow Along – Innovationstation giveaway
Lecture 136 Review & Recap: Section 15
Section 16: Growth #2 Bots
Lecture 137 Intro to bots
Lecture 138 Options for creating bots
Lecture 139 Setting up Instavast
Lecture 140 Review & Recap: Section 16
Section 17: Zombies
Lecture 141 Intro to zombies
Lecture 142 Creating a zombie account
Lecture 143 Proxy vs VPN
Lecture 144 Coming up with names and bios for zombies
Lecture 145 Follow Along – Setting up a zombie account
Lecture 146 How to get phone numbers for zombies
Lecture 147 Adding logos to zombies
Lecture 148 Setting up a VPS & Jarvee preview
Lecture 149 Setting up AWS
Lecture 150 Intro to Jarvee
Lecture 151 Jarvee tools (part 1)
Lecture 152 Jarvee tools (part 2)
Lecture 153 Jarvee tools (part 3)
Lecture 154 Review & Recap: Section 17
Section 18: Follow Along with the growth of InnovationStation
Lecture 155 Follow Along – 425 followers
Lecture 156 Follow Along – 557 followers
Lecture 157 Follow Along – 2,374 followers
Lecture 158 Follow Along – 3,961 followers
Lecture 159 Follow Along – 4,237 followers
Lecture 160 Follow Along – 5,894 followers
Lecture 161 Follow Along – 11,242 followers
Lecture 162 Follow Along – 12,900 followers
Lecture 163 Follow Along – 25,000 followers
Lecture 164 Follow Along – 34,000 followers
Lecture 165 Follow Along – 40,000 followers
Lecture 166 Follow Along – 45,000 followers
Lecture 167 Follow Along – 60,000 followers
Section 19: Bonus Section
Lecture 168 Bonus Lecture
Anyone interested in starting an Instagram account for theirself or their business,Anyone with an already existing account that they want to improve and grow
Course Information:
Udemy | English | 22h 47m | 32.90 GB
Created by: Evan Kimbrell
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