International Expansion A Blueprint for Success

An Action Plan to Profitably Expand Your Business Through International Sales and Partnerships
International Expansion A Blueprint for Success
File Size :
469.47 MB
Total length :
3h 28m



Anthony Gioeli


Last update




International Expansion A Blueprint for Success

What you’ll learn

After completing this course, you will be ready to profitably expand your business internationally!
Analyze which markets to enter, best ways to enter these markets, forecast the impact of global expansion and keep your business growing.
Assess opportunities with SWOT analysis.
Receive a comprehensive checklist to help you move forward.

International Expansion A Blueprint for Success


Curiosity or desire to expand your business internationally


How can your company benefit from the global marketplace? International markets present huge opportunities…but only to those companies with clear goals, in-depth strategies and visibility to measure performance. I’m sure you’ve heard people say things like, “There are 1.2 billion people in China and if I can only capture 1% of that market, my revenue and profitability will skyrocket.” or “With Brazil’s current growth rate, how can we not succeed by offering our product for sale in that market?” When companies struggle, it is often because they: Enter markets without properly understanding the intricacies of their target markets Lack a cohesive go to market strategy for each particular country Are inflexible in their positioning or product features Don’t understand the total costs of doing business in their target markets Refuse to invest the proper resources needed for success While there are many large population centers throughout the world, how can that translate into a successful business? Not all markets are created equal, and when you take into account disposable income, unique regulations, competition, distribution channels and operating costs, you may be surprised at which countries you should be targeting. This course will help you make intelligent decisions as you expand your business internationally. It provides a blueprint for researching markets, setting clear and realistic goals, evaluating various market entry options, modeling your international business and growing your global business long term. As an executive and entrepreneur whose companies have consistently generated more than 50% of revenue and profitability outside of the United States, I have successfully setup sales offices, distributorships, licensing partnerships, R&D centers, joint ventures and mergers with overseas companies in Asia, Europe and Latin America. My course captures my years of learning into a concise, detailed plan to help you succeed in your international expansion. As part of this course, I also discuss many of the pitfalls to avoid when expanding internationally, because mistakes in foreign markets can be quite costly. Since every company has its own unique circumstances, I make myself available via e-mail and phone to assist you in planning your global expansion. If global expansion is done right, your ROI can be incredible!


Section 1: Introduction

Lecture 1 Introduction and Objectives

Lecture 2 Course Outline

Section 2: Which Markets Should I Enter

Lecture 3 Opportunity and Market Size

Lecture 4 Business Climate

Lecture 5 Competitive Landscape

Lecture 6 Possible Partners and Ecosystem

Lecture 7 Leveraging Existing Relationships

Lecture 8 Market Entry Checklist

Section 3: What Are My Entry Options

Lecture 9 Master Distributor

Lecture 10 Local Agents

Lecture 11 Sales and Support Office

Lecture 12 Establishing an R&D Center

Lecture 13 Product or Technology Licensing

Lecture 14 Joint Venture

Lecture 15 Entry Options Checklist

Section 4: How Do I Model My Business

Lecture 16 Costs

Lecture 17 Forecasting Sales

Lecture 18 Currency Risks

Lecture 19 Cash Flow Management

Lecture 20 Business Modeling Checklist

Section 5: How Do I Keep Growing My International Business

Lecture 21 Visibility and Presence

Lecture 22 Localization: sales and support

Lecture 23 Localization: products and services

Lecture 24 Networking and Localizing Yourself

Lecture 25 Growing Your International Business Checklist

Section 6: Final Thoughts

Lecture 26 Goods vs Services vs Software

Lecture 27 Complete Checklist

Lecture 28 Additional Resources

Lecture 29 Conclusion

Managers and executives looking to expand their business by going international,Organizations contemplating partnerships with international companies,Students studying international business, finance or economics

Course Information:

Udemy | English | 3h 28m | 469.47 MB
Created by: Anthony Gioeli

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