Klaviyo Automation and Segmentation Masterclass
What you’ll learn
Strategies and tactics for growing your business using email segmentation and automation
How to create targeted segments that increase audience engagement
How to create advanced automated email flows that drive more sales
Integrating klaviyo with facebook marketing campaigns
Requirements
A Klaviyo account and an ecommerce store.
Description
Grow your ecommerce business by gaining a comprehensive knowledge of Klaviyo’s powerful automation and segmentation capabilities based on the techniques I use to support and grow my 7-figure business. Understand the most effective ways to segment your audiences. Get step by step flow design tactics based on what I use in my storeLearn insider tips and tricks for increasing sales and engagement
Overview
Section 1: Getting Started with Klaviyo
Lecture 1 Why Klaviyo?
Lecture 2 Connecting Klaviyo to your Ecommerce Store
Lecture 3 Basic Setting in Klaviyo
Section 2: Lists and Segments
Lecture 4 Lists vs segments
Lecture 5 Creating Lists
Lecture 6 Creating Sign Up forms for Lists
Lecture 7 Integrating a 3rd Party Opt-In with Klaviyo
Lecture 8 Introduction to Segmentation
Lecture 9 Creating Segments
Lecture 10 Creating and Using Custom Properties
Section 3: Campaigns and Emails
Lecture 11 Creating Campaigns and Emails
Lecture 12 The Resend Trick
Lecture 13 Using Dynamic Product Feeds
Lecture 14 Using Dynamic Coupon Codes
Lecture 15 Writing Effective Subject Lines
Lecture 16 A/B Testing
Section 4: Klaviyo and Marketing
Lecture 17 Calculating Customer Lifetime Value
Lecture 18 Calculating the Value of a Subscriber
Lecture 19 Integrating Klaviyo with Facebook
Lecture 20 Creating Facebook Campaigns from Klaviyo Segments
Section 5: Automation and Flows
Lecture 21 Welcome Flow
Lecture 22 First Purchase Flow
Lecture 23 Abandoned Cart Flow
Lecture 24 VIP Customer Flow
Lecture 25 Birthday Flow
Lecture 26 Back-In-stock Flow
Lecture 27 Updating Shopify Notification Emails
Section 6: Bonus Material – Complex Promotion Case Study
Lecture 28 SoYoung Promotion Case Study
Lecture 29 Additional Resources
Ecommerce store owners and marketing managers
Course Information:
Udemy | English | 3h 39m | 787.39 MB
Created by: Jeremy Robinson
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