Landing Page Design Conversion Rate Optimization 2018

Triple Your Conversion Rate With These Landing Page Design Principles & Build A Landing Page From Scratch With No Code
Landing Page Design Conversion Rate Optimization 2018
File Size :
13.02 GB
Total length :
9h 42m



Isaac Rudansky


Last update




Landing Page Design Conversion Rate Optimization 2018

What you’ll learn

Design a high converting landing page from scratch without a single line of code
Double or triple your landing page conversion rates by applying the principles of clarity, simplicity and perceived value
Run A/B tests to guarantee a better conversion rate over time without knowing any statistics
Know exactly how to design a call to action that will motivate your visitor’s to take the actions you want them to take
Apply psychological persuasion frameworks to your landing pages and websites
Write headlines that will provide the right type of motivational trigger that appeals to the hearts of your visitors
Determine the best type of landing page to send your marketing campaign traffic to
Run professional usability tests like the 5 second test and the preference test
Convince your boss to allocate more company resources to conversion rate optimization
Understand your website traffic based on the Fogg Behavior Model
Determine where in the sales funnel your visitors are and how to design landing pages that cater to each stage in the funnel
Create a professional logo from scratch in Photoshop
Identify the issues that are currently hurting your conversion rate and how to apply good landing page design to fix the problems

Landing Page Design Conversion Rate Optimization 2018


A desire to learn new concepts that will help your online business succeed!
You should have a passion for high conversion rates.
You don’t need any coding knowledge or prior web design knowledge.
You should have a landing page or website that you want to send traffic to.


**Brand New For 2018 – The Bestselling Landing Page Design Course on Udemy**Join over 96,000 of your fellow website owners, online marketers and entrepreneurs in learning the fundamentals landing page design and conversion rate optimization.I will walk you through every step of landing page design with real life case studies, actual experiments and tons of examples from around the web. By the end of this course, you’ll be able to design landing pages that converts 2X – 5X more than your current landing pages. **Disclaimer**This is not a web development course. This course will not teach you CSS, HTML or JavaScript. This course will teach you the fundamental psychological principles of good landing page design, and it will help you understand the buyer’s journey so you can design landing pages that convert better. I will also be teaching you how to test your designs so you can design final landing pages that will convert 20-30% more than your current website and landing pages.Good landing page design isn’t just a nice thing to know – it’s absolutely essential to the success of your online business. Whether you’re in lead-gen, ecommerce or consulting, effective and clear landing page design can spell the difference between a positive and negative ROI. A report released by Adobe and eMarketer revealed that companies spend double on traffic acquisition than they do on conversion rate optimization and implementing better landing page design. That’s a huge mistake and you’re leaving a lot of money on the table. What’s the point of buying traffic to your site if you don’t put in the effort to understand how to convert it? In this landing page design course you will learn: How to implement persuasion frameworks like scarcity, reciprocal concessions and cognitive dissonance theory in your landing page designHow to write headlines and calls to action that will motivate your users to act instead of turning them off How to design an action block with a clearly defined conversion goalHow to triple your conversion rates by using the principles of readability, simplicity, perceived value and clarity in your landing page designHow to run professional usability tests on a tight budgetHow to build a landing page from scratch on a custom domain without writing a single line of code The Fogg Behavior Model and how it applies to good landing page designWhy understanding the AIDA sales funnel is so important in conversion rate optimization… and much, much more!For the price of dinner out with your friends, you have the power to transform your landing page into a sales machine. I guarantee you there are significant issues with your landing page design that are causing visitors to leave when they would have converted. You’re leaving money on the table. If you think this stuff is complicated, it’s not. If you think landing page design stuff is expensive, it’s not. If you think conversion rate optimization is time consuming, it’s not.If you think watching this course won’t make a different to your bottom line … think again.I’ve consulted with hundreds of companies around the world and have redesigned websites for publicly traded companies and businesses generating over 1 Billion dollars annually. Trust me, I learned all this the hard way. This is the course on landing page design I wish I had when I was first starting out! Enroll today and enjoy: Lifetime access to the course and all future updatesOver 10 hours of high quality, up to date video lecturesExercises and feedback Access to the student-only discussion forum30 day, no questions asked, money back guaranteeOver 11,000 studnets enrolled 4.8 average student ratingThanks again for checking out my course and I look forward to seeing you in the classroom 🙂


Section 1: Landing Page Design and Optimization Fundamentals

Lecture 1 Download all Section One Slides

Lecture 2 Welcome to this course! Let’s lay the groundwork for good landing page design

Lecture 3 The Myth Of The Perfect Landing Page Conversion Rate

Lecture 4 The 3 Main Types of Landing Pages and How To Use Them Effectively

Lecture 5 Common Business Models and Understanding Your Conversion Actions

Lecture 6 The AIDA Sales Funnel and The Online Decision Making Process

Lecture 7 The Awareness Stage of the Funnel: Where It All Begins

Lecture 8 The Interest Stage of the Funnel … Tell Me More

Lecture 9 The Desire Stage of the Funnel … I Want What You Sell

Lecture 10 The Action Stage of the Funnel … I’m Going to Buy What You Sell

Lecture 11 Making Your Landing Page Design Memorable

Section 2: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices

Lecture 12 Download all Section Two Slides

Lecture 13 The Primacy of Product and The Concept of Usability in Landing Page Design

Lecture 14 Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks

Lecture 15 The 5 Second Usability Test in Landing Page Design (and how you can use it now)

Lecture 16 The Art and Science Behind Designing High-Converting Calls To Action (CTA’s)

Lecture 17 Readability and Visual Hierarchy Landing Page Design

Lecture 18 Respecting Web Conventions in Landing Page Design

Lecture 19 Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates

Lecture 20 Information Architecture and Accessibility – Landing Page Design Best Practices

Lecture 21 Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices

Lecture 22 Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices

Lecture 23 Dedicated Landing Page Design Best Practices (Part 1)

Lecture 24 Dedicated Landing Page Design Best Practices (Part 2)

Section 3: Principles of Persuasion in Landing Page Design

Lecture 25 Download all Section Three Slides

Lecture 26 Using Scarcity to Improve Conversion Rates on Your Landing Pages

Lecture 27 Principles of Persuasion – Reciprocal Concessions & Reciprocity in Landing Pages

Lecture 28 Principles of Persuasion … Anchoring and Cognitive Dissonance Theory

Lecture 29 User Scenarios and Contextual Perception in Landing Page Design

Section 4: Designing and Building a Landing Page Step by Step in Unbounce

Lecture 30 My Favorite Landing Page Builders and Getting Started With Our Unbounce Page

Lecture 31 Getting Familiar With the Unbounce Page Builder and Adding Our Header Section

Lecture 32 Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool

Lecture 33 Working With Background Imagery in Landing Pages and Developing Our Hero Section

Lecture 34 Creating a Form, Action Block, and Finishing the Hero Section in Unbounce

Lecture 35 Discussing Landing Page Design Changes and Creating our Primary Content Section

Lecture 36 Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce

Lecture 37 Publishing Your Unbouonce Landing Page on Your Custom Domain

Lecture 38 Adding Custom CSS in Unbounce to Create Professional Drop Shadows

Lecture 39 Making Your Landing Page Design Work Better With Custom Javascript Snippets

Lecture 40 Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines

Lecture 41 Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form

Lecture 42 Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights

Lecture 43 Integrating Your Unbounce Form Submissions With Your Mailchimp Account

Section 5: Bonus

Lecture 44 Goodbye For Now … I Will Miss You Dearly

Lecture 45 Resources For Shooting Your Udemy Course

Section 6: Bonus Content: Real-Life Audits – Landing Page Design Best Practices

Lecture 46 Western Computer Audit Part 1

Lecture 47 Western Computer Audit Part 2

Lecture 48 Western Computer Audit Part 3

Lecture 49 Western Computer Audit Part 4

Website owners,Online Marketers,Designers,Small Business Owners,Ecommerce Managers,Social Media Managers,Pay Per Click / Search Engine Marketing Managers,Entreprenuers,Digital Marketing Interns,Wed designers and web developers

Course Information:

Udemy | English | 9h 42m | 13.02 GB
Created by: Isaac Rudansky

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