Managing Generational Conflict

Powerful knowledge for managing & reducing conflict, increasing engagement & productivity, and turning customers to fans
Managing Generational Conflict
File Size :
2.55 GB
Total length :
2h 54m



Ken Beller


Last update

Last updated 9/2017



Managing Generational Conflict

What you’ll learn

Upon completing this course, you will be able to:
Create a culture of greater inclusion and collaboration across different generations
Decrease workplace conflict and increase employee engagement and productivity
Implement effective strategies for recruitment, retention, rewards, and incentives
Make and instant and lasting connection with customers of different generations
Improve customer service and turn customers into raving fans
Increase market share by designing products and services that speak to customer values
Define the 6 Value Populations and the 9 core values and 12 workplace attributes associated with each one
Explain the generational shift occurring from an in-dependent to inter-dependent cultural model

Managing Generational Conflict


A willingness to reduce conflict and increase happiness in your professional and personal life. 🙂


Would you like to reduce the conflict and improve the relationships in your personal and professional life? This course can help you do that by revealing a major hidden cause behind a lot of the conflicts and miscommunication we all face—generational differences.
You might be familiar with the traditional approach to generations, like Baby Boomers, Gen X, Gen Y, etc., but in this course you’ll learn why the traditional approach to generations is flawed and discover a new and powerful approach that makes much more sense. You’ll probably even learn that you’re part of a generation, or “Value Population,” you’ve probably never even heard of before, such as the Performers, the Techticians, the Believers, etc.
What’s more, you’ll see how you and people of different generations in your life grew up in very different times and have very different values and perspectives on life. It’s as if you come from very different worlds. To bridge this gap, you’ll gain powerful tools to help you communicate and get along with them better, both at work and at home.
At work, this knowledge can help you in areas such as:
Sales and Marketing—to better communicate and connect with customers
Management—to better lead employees of different generations
Human Resources—to better attract, engage, and retain employees
Continuous Improvement—to improve collaboration, productivity, and innovation
At home, this knowledge can help you improve relationships with:
Yourself—it’s a powerful tool for self-discovery and personal growth
Your Kids, Parents, Spouse, Friends, Neighbors, etc.
Basically Anyone—who was born in America and is of a different generation
Here’s what a few people who have taken this course had to say about it:
“I’ve been using the Near Bridge generational concepts for the last few years, personally and professionally. They have been invaluable tools to help me understand my clients and my two sons – who are both in different Value Populations. I only wish I’d had this knowledge when my parents were alive…it explains so much and would have led us to a much richer understanding and relationship.”
—Bill Hertan, founder, TRI Partners, Inc.
“A wealth of information presented in a dynamic, interactive way. Get ready to be engaged and informed!”
—Aurora Realin, manager, Florida Hospital
To help you get started, the first 8 lectures are offered for free so you can learn how this powerful approach can change your life.


Section 1: The Power of Generational Values

Lecture 1 How This Course Can Help You!

Lecture 2 Generations in Conflict

Lecture 3 What are Values?

Lecture 4 Traits, Values, & Beliefs Exercise

Lecture 5 Discovering Your Personal Values

Section 2: Meet the Value Populations

Lecture 6 Who are the Value Populations

Section 3: The Patriots: Born 1920 – 1937

Lecture 7 The Patriots’ History

Lecture 8 The Patriots’ Values

Lecture 9 The Patriots Attributes Exercise

Section 4: The Performers: Born 1938 – 1957

Lecture 10 The Performers’ History

Lecture 11 The Performers’ Values

Lecture 12 The Performers Attributes Exercise

Section 5: The Techticians: Born 1958 – 1971

Lecture 13 The Techticians’ History

Lecture 14 The Techticians’ Values

Lecture 15 The Techticians Attributes Exercise

Section 6: The Believers: Born 1972 – 1983

Lecture 16 The Believers’ History

Lecture 17 The Believers’ Values

Lecture 18 The Believers Attributes Exercise

Section 7: The Transformers: Born 1984 – 1995

Lecture 19 The Transformers’ History

Lecture 20 The Transformers’ Values

Lecture 21 The Transformers Attributes Exercise

Section 8: The Owls: Born 1996 – 2007

Lecture 22 The Owls’ History

Lecture 23 The Owls’ Values

Lecture 24 The Owls Attributes Exercise

Section 9: Bringing It All Together

Lecture 25 Commonalities and What’s Next

Section 10: Conclusion

Lecture 26 Personal Conclusion by Ken

MARKETERS – powerfully connect with target markets by speaking to core values and turn customers into raving fans, MANAGERS – reduce conflict and connect easily with employees of different generations, INDIVIDUAL CONTRIBUTORS – communicate better with your manager and co-workers so you can be more productive and get better raises and performance reviews,INDEPENDENT PROFESSIONALS (real estate agents, financial planners, etc.) – strengthen relationships with current clients, attract new ones more effectively, and improve loyalty and referrals,ANYONE – better understand yourself and others from different generations so you can reduce the conflict and improve the relationships in your life

Course Information:

Udemy | English | 2h 54m | 2.55 GB
Created by: Ken Beller

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