Marketing Management Masterclass 13 in 1 MBA Level Course

Learn ‘Marketing Management’ subject in a simplified way through 13 comprehensive sections by a leading Professor
Marketing Management Masterclass 13 in 1 MBA Level Course
File Size :
5.17 GB
Total length :
7h 19m



Prof. Vijay Prakash Anand


Last update




Marketing Management Masterclass 13 in 1 MBA Level Course

What you’ll learn

You will learn various concepts of marketing, right from an overview of marketing to marketing Mix – 4Ps and 7Ps of marketing.
You will learn marketing research and segmentation, targeting and positioning (STP).
You will learn consumer and business buying behaviour.
You will learn branding, product life cycle (PLC) and Product strategy.
You will learn how a firm /company price a product and what are the pricing strategies.
You will learn how a firm creates marketing / distribution Channel.
You will learn about integrated marketing communications (IMC), including advertising and sales promotion.

Marketing Management Masterclass 13 in 1 MBA Level Course


There are no prerequisites to take this course.
No prior marketing knowledge required – The course will start from the basics.


If you are a student of ‘Marketing Management’ subject as a part of your MBA/BBA/M.Com/B.Com or related curriculum, this course will help you understand all the concepts with relevant examples in the simplest manner. This MBA level course covers most of the marketing curriculum taught all across the world through books by leading authors like Philip Kotler, Kevin Keller, Gary Armstrong, Charles Lamb, Joseph Hair, Noel Capon and so on.5 Star Reviews and Comments:Umut Çeli̇köz – Very informative course! Had so much more than I expected purchasing the course. Awesome value for money and lecturer’s passion is very evident and INFECTIOUS. THANK YOU, THANKS :))Emmanuel Kwabena Appiah – I took this program to help me clarify lessons in my ongoing marketing management class for my MBA program. The content, delivery and examples were so perfect. I wrote the exams with knowledge gained from the videos instead and not from the class. I still remember the delivery so vividly. Perfect content for marketing course. Thanks prof!Ivana – Great course with simple explanation of definitions.Mohamed Naseef K – Superb experience, I have got examination points to elaborate with examples. I am so happy to recommend to this type of classes. I faced my marketing examination only with this class, very helpful and thanks to our sweet teacher Mr. Vijay.  ———————————————————————————————————————————————————————–In 13 sections, this course helps you learn Marketing through 119 videos.In this course,We begin with the definition of Marketing and discuss the role and importance of Marketing in a business. Then it is followed by Marketing Mix – 4Ps and 7Ps of Marketing.Then questions like – ‘How do you create Customer Value’ and ‘how do you identify the needs of the customers’ are answered through concepts of Customer Value and Marketing Research.We also try to understand the Consumer as well as Business Buying Behaviour.’How do you identify a market segment’ and the processes involved in Targeting and Positioning are discussed in the course.The concepts related to Branding, Product Strategy, Product Mix, Product Life Cycle and New Product Development have been discussed.We also review the concepts of Price and Pricing Strategies with Price Adaptations and Price Changes.We also learn about Marketing / Distribution Channels, Channel Levels and Channel Design Decisions.Then finally we learn about Advertising and Promotions with Public Relations, Direct Marketing, Personal Selling and Digital Marketing.All the above concepts have been simplified through real world examples from leading companies of the World. All the concepts have been discussed with a talking head video and slides to make learning better and faster.This course also comes with:~ Lifetime access with all future updates ~ Fast and Friendly support in the Q&A – Comments section~ Udemy Certificate of Completion~ A 30 Day “No Questions Asked” Money Back Guarantee!’Buy Now’ this course risk free and master the subject area of Marketing.See you there…


Section 1: Overview of Marketing

Lecture 1 What is Marketing

Lecture 2 Difference between Marketing and Selling

Lecture 3 Marketing is Everything

Lecture 4 History of Marketing

Lecture 5 Marketing Philosophies / Marketing Orientation

Lecture 6 What is Marketed

Lecture 7 Marketing Mix : 4Ps of Marketing

Lecture 8 Marketing Mix : 7Ps of Marketing

Lecture 9 Needs, Wants and Demand

Lecture 10 Changing Face of Marketing in the Digital Era

Lecture 11 Digital Marketing

Section 2: Market Oriented Strategic Planning

Lecture 12 Customer Value in Marketing

Lecture 13 The 5Cs of Marketing Analysis

Lecture 14 Market Oriented Strategic Planning

Lecture 15 Marketing Plan

Lecture 16 Customer Relationship Management

Lecture 17 SWOT Analysis

Lecture 18 Ansoff Matrix / Product Market Expansion Grid

Lecture 19 BCG Matrix / Growth – Share Matrix / Product Portfolio Matrix

Lecture 20 Porter’s Five Forces Model

Section 3: Marketing Environment

Lecture 21 Marketing Information System

Lecture 22 Marketing Environment / PESTLE Analysis

Lecture 23 Demographic Environement

Lecture 24 Economic Environment

Lecture 25 Socio-Cultural Environement

Lecture 26 Green Marketing

Lecture 27 Technological Environment

Lecture 28 Legal and Political Environment

Lecture 29 Environmental Scanning

Section 4: Marketing Research

Lecture 30 Meaning and Importance of Marketing Research

Lecture 31 Difference between Market Research and Marketing Research

Lecture 32 Formal and Informal Marketing Research

Lecture 33 Six Steps to Marketing Research

Lecture 34 Step 1 : Define the Problem

Lecture 35 Step 2 : Develop the Research Plan

Lecture 36 Step 3 : How to collect Primary Data

Lecture 37 Research Instruments

Lecture 38 Sampling Plan

Lecture 39 Concept testing & Conjoint Analysis

Lecture 40 Step 3 to 6 of Marketing Research

Lecture 41 Marketing Decision Support System

Section 5: Demand Forecasting

Lecture 42 Classification of Market Size

Lecture 43 Demand Forecasting for New Products

Lecture 44 Demand Forecasting

Lecture 45 Methods of Demand Forecasting

Lecture 46 Statistical Methods

Lecture 47 Survey Method

Section 6: Consumer Markets and Consumer Buying Behaviour

Lecture 48 Marketplace, Marketspace and Meta Market

Lecture 49 Consumer Market : FMCG

Lecture 50 Consumer Market : Consumer Durables

Lecture 51 Consumer Behaviour

Lecture 52 Cultural factors

Lecture 53 Social Factors

Lecture 54 Personal Factors

Lecture 55 Psychological Factors : Motivation

Lecture 56 Maslow’s Hierarchy of Needs Theory

Lecture 57 Psychological Factors : Perception, Learning, Attitude and Beliefs

Lecture 58 Five Stages of the Consumer Buying Decision Process

Section 7: Business Markets and Business Buying Behaviour

Lecture 59 Business Marketing / B2B Marketing

Lecture 60 Difference between Business Market and Consumer Market

Lecture 61 Buying Situations

Lecture 62 Buying Centre

Lecture 63 Business Buying Decision Process : The Eight Stage Model

Section 8: Segmentation, Targeting and Positioning (STP)

Lecture 64 Market Segmentation

Lecture 65 How do you segment a Consumer Market

Lecture 66 Demographic Segmentation

Lecture 67 Geographic Segmentation

Lecture 68 Geodemographic Segmentation

Lecture 69 Psychographic Segmentation

Lecture 70 Behavioural Segmentation

Lecture 71 Targeting / Target Market Selection

Lecture 72 Positioning

Section 9: Brand

Lecture 73 What is a Brand

Lecture 74 History of Branding

Lecture 75 Benefits of Branding

Lecture 76 Brand Management

Lecture 77 Brand Image

Lecture 78 Brand Identity

Lecture 79 Brand Personality

Lecture 80 Brand Equity

Section 10: Product, New Product Development and Product Life Cycle

Lecture 81 Product

Lecture 82 Product Levels : The Customer Value Hierarchy

Lecture 83 Product Mix : Width, Length and Depth

Lecture 84 Product Line and Brand Extensions

Lecture 85 New Product Development

Lecture 86 Stages in New Product Development

Lecture 87 Product Life Cycle (PLC)

Lecture 88 Strategies for Different Stages of Product Life Cycle

Lecture 89 Managing Product and Brand Portfolios

Section 11: Price and Pricing Strategies

Lecture 90 What is a Price

Lecture 91 Setting the Price

Lecture 92 Setting the Price : Pricing Objectives

Lecture 93 Setting the Price : Demand

Lecture 94 Setting the Price : Costs

Lecture 95 Setting the Price : Competition

Lecture 96 Setting the Price : Pricing Methods

Lecture 97 Setting the Price : Final Price

Lecture 98 Adapting the Price

Lecture 99 Changing the Price

Section 12: Place / Marketing Channels

Lecture 100 Place / Marketing Channels

Lecture 101 Why do you require a Marketing Channel

Lecture 102 Classification of Marketing Channel Intermediaries

Lecture 103 Marketing Channel Levels

Lecture 104 Marketing Channel Flows

Lecture 105 Marketing Channel Design Decisions

Lecture 106 Distribution Strategies

Lecture 107 Push Vs. Pull Strategy

Lecture 108 Marketing Channel Management Decisions

Lecture 109 Marketing Channel Conflict

Section 13: Promotion / Integrated Marketing Communications (IMC)

Lecture 110 Promotion / Integrated Marketing Communications (IMC)

Lecture 111 Communication Process / Communication Model

Lecture 112 Consumer Response Hierarchy Models

Lecture 113 Promotional Mix / Tools of Integrated Marketing Communications

Lecture 114 Advertising

Lecture 115 Sales Promotion

Lecture 116 Public Relations

Lecture 117 Direct Marketing

Lecture 118 Personal Selling

Lecture 119 Digital Marketing

Lecture 120 Difference between Above the Line (ATL) and Below the Line (BTL)

Lecture 121 Promotional Mix Monitoring, Evaluation and Control

MBA, BBA and other students (Postgraduate as well as Undergraduate) studying the subject of Marketing Management will find this course very useful, as it will cover most of the concepts taught in any business school.,Working Professionals and Managers will find this course useful in learning as well as brushing-up the knowledge of Marketing.,Business owners may also find this course very helpful, who has not gone to any business school, to have an understanding of Marketing.

Course Information:

Udemy | English | 7h 19m | 5.17 GB
Created by: Prof. Vijay Prakash Anand

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