Marketing Psychology With Neuromarketing

Marketing psychology – use neuromarketing and customers emotions to craft better marketing messaging
Marketing Psychology With Neuromarketing
File Size :
729.34 MB
Total length :
1h 30m



Alex Genadinik


Last update

Last updated 11/2022



Marketing Psychology With Neuromarketing

What you’ll learn

Psychological principles that are at play at different moments when you promote your business
Psychology of negotiation
Psychology in sales
Psychology of social proof and other common tactics
Emotional Intelligence in marketing and sales
Common logical fallacies present during marketing

Marketing Psychology With Neuromarketing




Lean marketing psychology, get in the head of your customers, stop guessing, and create marketing materials that inspire desire to buy from you.In this course, you’ll learn:Marketing psychology in negotiation.Marketing psychology in converting a potential customer into a completed sale.Common logical fallacies people fall into during the marketing and buying process.Emotional Intelligence involved in marketing and negotiation.Pricing psychology.IF YOU PROMOTE AND SELL, DO IT WITH DEEP CUSTOMER UNDERSTANDINGYou can’t take a step in marketing without understanding marketing psychology. When you give a brief introduction of your business to clients or write the headline for your website or product, you must do it in a way that would appeal to your potential customers. And you can only know what would appeal to your potential customers after you understand marketing psychology.HOW TO MAKE CUSTOMERS CONVINCE THEMSELVES AND USE IMAGERYBuying is much more emotional that we think. To inspire emotions, we must help the potential buyers see and truly visualize the improvement in their lives after they get your product or service. For that reason, you must use imagery in your writing and visual marketing. If you make people see the right kind of imagery and get their own imagination going, they will convince themselves that they need and want your product.CUSTOMERS ARE MORE THAN JUST DEMOGRAPHICSYou can’t just market to certain groups. You must understand the nature of their experience with your product, their daily lives, hopes, fears, and aspirations. The more you understand the core emotions and experiences of your target market, you’ll go beyond just thinking of them as people of certain age groups and other demographics, and create marketing materials that appeal to parts of their core humanity, and inspire them to do business with you.WHAT IS NEUROMARKETINGNeuromarketing loosely refers to the measurement of physiological and neural signals to gain insight into customers’ emotions, motivations, preferences, and decisions, which can help inform creative advertising, product development, pricing, and other marketing areas.Invest in your future! Enroll today!


Section 1: Introduction and warm welcome

Lecture 1 Introduction and warm welcome

Section 2: Psychology principles used in marketing

Lecture 2 The extent of emotion in marketing, sales, and buying

Lecture 3 Emotional intelligence about excitement, optimism, and wishful thinking fallacy

Lecture 4 AIDA

Section 3: The psychological principle of Social Proof in business and marketing

Lecture 5 Social proof theory introduction

Lecture 6 Awards for social proof

Lecture 7 Testimonials

Lecture 8 Publicity and featured in

Section 4: The psychological principle of Scarcity in business and marketing

Lecture 9 How to use discounts to boost sales

Lecture 10 Scarcity – learn to manufacture scarcity and get people to buy now

Section 5: Common marketing psychology principles

Lecture 11 Reciprocity principle – based on cooperation – free or extra value

Lecture 12 Information gap theory – common in headlines that don’t tell everything

Section 6: Pricing

Lecture 13 Price labeling 0.99 vs 1.00

Lecture 14 Discount strategy and marketing psychology

Section 7: Negotiation skills and hacks

Lecture 15 Section introduction

Lecture 16 Bad-cop, good-cop negotiation technique

Lecture 17 Who should name the first price?

Lecture 18 When it’s a bad idea to negotiate too much

Section 8: Logical fallacies and philosophy

Lecture 19 Introduction to logical fallacies

Lecture 20 Inductive and deductive reasoning

Lecture 21 Case studies can be misleading

Lecture 22 Example of how to use the case study

Lecture 23 Statistics vs. case studies

Lecture 24 Blindly trusting old assumptions

Lecture 25 Correlation does not imply causation

Lecture 26 Wishful thinking

Lecture 27 Group belonging confusion

Section 9: Conclusion

Lecture 28 Thank you for watching the course.

Marketers and entrepreneurs

Course Information:

Udemy | English | 1h 30m | 729.34 MB
Created by: Alex Genadinik

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