Master Enhanced ECommerce Reports UA in Google Analytics
What you’ll learn
Learn how to analyze Enhanced E-Commerce Reports in Google Analytics – Shopping Behavior. Checkout, Products, Sales and Marketing
Learn how Enhanced E-Commerce works Behind the Scene with live examples for the complete E-Commerce purchase process
Explore how to set up Enhanced E-Commerce for any E-Commerce Business
Practice hands-on, the basic implementation process in Enhanced E-Commerce
Find out how to use plugins to set up Enhanced E-Commerce for your Website
Requirements
Basic Google Analytics and Google Tag Manager understanding will be helpful, however, not necessary
Description
Welcome to my course on Enhanced Ecommerce in Google Analytics. If you have one or more of the following questions in your mind, this course is for you:How do I analyze the enhanced e-commerce reports in Google Analytics?How do I use the Enhanced Ecommerce Reports wisely for my business?What are the possibilities with Enhanced Ecommerce? What type of e-commerce data can I collect?What should I know before starting an implementation project on Enhanced Ecommerce?As a Google Analytics implementation beginner, how should I get started with Enhanced e-commerce?By the way, just because the name says e-commerce, it doesn’t mean that this course is only for e-commerce learners. Watch out the videos in the previews, to find out why.Now, let me explain how this course is structured:Initially, we talk about all the different reports available in Enhanced Ecommerce. We learn how the reports are structured, and how to analyze these reports. We talk about remarketing, funnels, product performance, marketing promotions, and more, of course from the enhanced e-commerce perspective, not in general.Then, we move our focus towards the behind the scene analysis of Enhanced Ecommerce in Google Analytics. Enhanced Ecommerce is not available out-of-the-box. It needs an implementation effort.While most of you do need to know how different pieces of Enhanced Ecommerce fit together, understanding the software development nitty-gritty is more of a Javascript and PHP skill development in this case.Therefore, I have created a very very simple, stripped-down version of a working Enhanced Ecommerce setup. Using this setup we learn how Enhanced Ecommerce works with Ecommerce systems in general and how Google Analytics gets to capture the data from the user actions on the website. We focus on how to collect information specific to your e-commerce business. We scan through the functioning of all the moving parts in Enhanced Ecommerce – the cart, checkout, transaction, product pages, coupons, and e-commerce systems.Then, we learn how to set up a ready-to-use enhanced e-commerce plugin on a websiteI have gone the extra mile to open up this simple Enhanced Ecommerce implementation study for your hands-on practice as well. If you want to work along with me, you are welcome.I am Rudranil, I am a product marketer by profession. I have implemented and used Google Analytics many many times to achieve marketing objectives. In this course, I have made an attempt to structure and simplify a really complex topic i.e. Enhanced Ecommerce. I hope you gain a lot from this course. So, I will see you inside.
Overview
Section 1: Lets Get Started
Lecture 1 About this Course
Lecture 2 Is Enhanced E-Commerce only for E-Commerce Industry?
Lecture 3 Access the Google Analytics Demo Account
Lecture 4 Google Analytics Crash Course in 10 minutes
Section 2: Lets Breakdown the Enhanced E-Commerce Reports
Lecture 5 Warm up Session on Enhanced E-Commerce Reports
Lecture 6 Google Merchandise Store – Shopping Process
Lecture 7 Shopping Behavior & Product Performance: Enhanced E-Commerce in Google Analytic
Lecture 8 Product List Performance & Sales Performance: Enhanced E-Commerce
Lecture 9 Marketing Reports: Enhanced E-Commerce in Google Analytics
Lecture 10 6. E-Commerce Sales by Device, Time of the Year and Products
Lecture 11 Using Session Quality Segments In Enhanced E-Commerce
Lecture 12 Shopping Behavior vs Funnel Visualization Report in Google Analytics
Section 3: Enhanced E-Commerce Concepts in Google Analytics
Lecture 13 Enhanced E-Commerce Analytics Concepts – Part I
Lecture 14 Enhanced E-Commerce Analytics Concepts – Part II
Section 4: Take a look at the Project Environment
Lecture 15 Why a project on Enhanced E-Commerce
Lecture 16 Install The Local Website
Lecture 17 Set up an E-Commerce Environment for Temporary Work
Lecture 18 Google Tag Manager Crash Course
Lecture 19 Set up Google Analytics and Google Tag Manager Accounts
Lecture 20 Connect our Website to Google Analytics and Google Tag Manager
Section 5: Impression Tracking: Enhanced E-Commerce in Google Analytics
Lecture 21 Enable Enhanced E-Commerce Tracking Option
Lecture 22 Collecting Data from E-Commerce Systems
Lecture 23 Product Impressions Measurement – Part I
Lecture 24 Product Impression Measurement – Part II
Lecture 25 Product Impressions Measurement – Part III
Lecture 26 Product Impressions: Fetching Dynamic Data
Lecture 27 Product Impressions: Understanding Dynamic Data
Section 6: Product Page Tracking: Enhanced E-Commerce in Google Analytics
Lecture 28 Capture Product Clicks Data in Enhanced E-Commerce
Lecture 29 Testing Product click data in Google Analytics and Google Tag Manager
Lecture 30 Take a Behind the Scene Look at the Product Listing Web Page
Lecture 31 Product Details: How to Capture the data
Lecture 32 Create and test the Product Details Implementation
Section 7: Add to Cart Tracking: Enhanced E-Commerce in Google Analytics
Lecture 33 Set up Add to Cart Tracking in the Website
Lecture 34 Test the Add to Cart functionality
Lecture 35 Create Custom Reports in Google Analytics for Enhanced E-Commerce
Lecture 36 Capture the Remove from Cart Data
Lecture 37 Verify Remove from Cart Data in Google Analytics
Section 8: Checkout Tracking: Enhanced E-Commerce in Google Analytics
Lecture 38 Understand the Checkout Steps
Lecture 39 Enhanced E-Commerce Information Structure
Lecture 40 Configure the Checkout Steps
Lecture 41 Test Checkout Data in Google Analytics
Section 9: Transaction Tracking: Enhanced E-Commerce in Google Analytics
Lecture 42 Set up Transaction Data Capture in Enhanced E-Commerce
Lecture 43 Verify Transaction Data in Google Analytics
Section 10: Marketing & Promotion: Enhanced E-Commerce in Google Analytics
Lecture 44 Understand Internal Promotions in Enhanced E-Commerce
Lecture 45 Configure Internal Promotion
Lecture 46 Verify Internal Promotion Data in Google Analytics
Section 11: Custom Metrics, Dimensions & Coupons: Enhanced E-Commerce in Google Analytics
Lecture 47 Custom Metrics, Dimensions and Coupons
Lecture 48 Implement Custom Metrics, Dimensions and Coupon in Enhanced E-Commerce
Lecture 49 Verify Custom Metrics, Dimensions and Coupon Data in Google Analytics
Section 12: Takeaways till Now
Lecture 50 The Take Away from Enhanced E-Commerce Behind the Scene Exercise
Section 13: Ready-to-use Enhanced E-Commerce Plugins
Lecture 51 What are Plugins?
Lecture 52 Install our first Enhanced E-Commerce Plugin
Lecture 53 Set up the Plugin based on the Suggested Steps
Lecture 54 Test the Enhanced E-Commerce Plugin Setup
Lecture 55 Overview of Plugins in other E-Commerce Platforms
Section 14: Shopify and Enhanced Ecommerce
Lecture 56 Enabling Enhanced Ecommerce In Shopify – Part I
Lecture 57 1 Enabling Enhanced Ecommerce In Shopify – Part II
Section 15: Parting Thoughts
Lecture 58 Parting Thoughts
Marketing Professionals,Marketing Professionals in E-Commerce Businesses,Online Marketing Professionals,Google Analytics Consultants,Enhanced E-Commerce Beginners
Course Information:
Udemy | English | 7h 57m | 6.75 GB
Created by: Rudranil Chakrabortty
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