Master Google Tag Manager Go From Beginner to Advanced
What you’ll learn
Learn several advanced use cases of Google Tag Manager
Find out how GTM work behind the scene
Get started with server-side fundamentals of Google Tag Manager
Understand the application of custom templates
Learn how to connect GTM with Google Ads and Facebook
Understand the advanced use cases of Video tracking on your website
Requirements
About 5-10% of the chapters has discussions on JavaScript, you would need the understanding of JS for only those few chapters. Rest of them don’t have any prerequisite.
Description
You can use Google Tag Manager to send simple page views data to your GA account, or you can use it to collect complex business data. This course will take you from the former to the latter.We will look at straightforward use cases such as button click tracking, form tracking, element visibility, outbound link tracking, etc. Then we will move to discuss more complex scenarios such as Facebook pixel implementation, advanced techniques for google ad conversion tracking, YouTube, and non-YouTube video tracking. We will learn how to capture custom data such as User ID and product information with GTM variables. We will learn how to move the GTM computations to the server-side and set up tracking for single-page applications. Then, there are custom templates, and more.We look at implementation steps, concepts, and behind the scene working of the GTM.I am Rudranil, and I have about a decade of experience in SaaS marketing, during which I oversaw the implementation of GTM for many SaaS businesses. I am offering this course with hours of content and material, an enormous discount, and a 30 days refund offer. It means that you have zero risk in subscribing to the course.I hope you do give it a try. Thank you.
Overview
Section 1: Lets Get Started
Lecture 1 Why GTM Exists?
Lecture 2 Pace of the Lectures
Lecture 3 Structure of a GTM Account – I
Lecture 4 Structure of a GTM Account – II
Lecture 5 A Simple Implementation of Tag and Trigger
Section 2: Project Setup (Optional)
Lecture 6 Setup Steps: A Website for Practicing
Lecture 7 Connect GTM and GA to Your Website – I
Lecture 8 Connect GTM and GA to Your Account – II
Lecture 9 Automated Plugins for GTM (WordPress-specific)
Section 3: First Steps in Google Tag Manager
Lecture 10 Capture a Simple User-generated Action from a Website
Lecture 11 How Tag Assistant (Preview Mode) Works in GTM
Lecture 12 Hierarchical Structure of Google Tag Manager
Lecture 13 Common GTM Tags : Element Visibility, Form Submissions, and Timers
Lecture 14 New Form Tracking Technique
Lecture 15 Application of CSS Selectors in GTM
Lecture 16 Phone and Email Tracking in GTM
Lecture 17 Outbound Link Tracking and Other Associated GTM Techniques
Lecture 18 Collecting HTML Attributes with In-built Variables in GTM
Lecture 19 How GTM works behind the scene
Section 4: Facebook and Google Ads
Lecture 20 Set up Basic Facebook Pixel Tracking
Lecture 21 Facebook Pixel, Custom Templates, Event Capture with GTM
Lecture 22 Google Ads Conversion Tracking with GTM with Forms
Lecture 23 Google Ads Conversion Tracking on Page Load
Lecture 24 Google Ads Conversion Tracking Advanced Data Capture
Section 5: Advanced Techniques I – User ID, Look up tables, content groups
Lecture 25 Configuration of Parameter Data Captured by GTM in Google Analytics
Lecture 26 User ID Tracking and the Application of First Party Cookies
Lecture 27 Create a Lookup Table in GTM
Lecture 28 Applying Lookup Tables in a Real-world Scenario
Lecture 29 Setting up Google Analytics for Development Environments
Lecture 30 Create Content Groups with GTM for GA4
Section 6: Advanced Techniques II – Single Page App, Custom Templates, Server-side GTM
Lecture 31 How to Work with Single Page Applications
Lecture 32 How Custom Templates Work
Lecture 33 Create a Custom Template in GTM
Lecture 34 What is Server-side GTM and Why do We Need it
Lecture 35 Set up Server-side GTM
Lecture 36 Using Your Own Servers with Server-side GTM
Lecture 37 Additional Considerations in Server-side Tracking
Section 7: Video Tracking Techniques
Lecture 38 Tracking YouTube Videos Using GTM and GA4
Lecture 39 Tracking YouTube Vidoes with Custom Tags and Triggers
Lecture 40 Tracking Non-YouTube Videos with GTM – Part I
Lecture 41 Tracking Non-YouTube Videos with GTM – Part II
Lecture 42 Tracking Non-YouTube Videos with GTM – Part III
Lecture 43 Tracking Non-YouTube Videos with GTM – Part IV
Lecture 44 Tracking Non-YouTube Videos with GTM – Part V
Lecture 45 Tracking Non-YouTube Videos with GTM – Part VI
Section 8: Additional Chapters
Lecture 46 Before We Close
Beginners of Google Tag Manager,Basic and Intermediate users of Google Tag Manager,Web Analytics Professional
Course Information:
Udemy | English | 7h 1m | 4.93 GB
Created by: Rudranil Chakrabortty
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