Mastering Your Industry Competitors Products Suppliers

A detailed plan to discovering competitors, products, suppliers in your industry to help grow your business.
Mastering Your Industry Competitors Products Suppliers
File Size :
1.13 GB
Total length :
0h 46m



The Main Street Entrepreneur


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Mastering Your Industry Competitors Products Suppliers

What you’ll learn

Demonstrate your industry knowledge.
Describe the general characteristics of your industry.
Evaluate your competition’s strengths and weaknesses.
Identify potential suppliers to meet your business needs.
Understand channels of distribution and target markets.

Mastering Your Industry Competitors Products Suppliers


Download the PDF files to complete certain sections of the course


It is important to develop a solid understanding of your industry. This includes who your competitors are, what products they offer, who your suppliers are, and possible areas for growth. This course walks you through each of these variables and how they impact your business. This course provides videos from professors and real-world entrepreneurs who have built their own successful businesses, PDF downloads of exercises to complete for your own business, and topic evaluations to see where you stand in your industry knowledge. The course curriculum is divided into six sections consisting of a general introduction called “Gaining Industry Knowledge” which discusses the importance of why you should be familiar with the different areas of your industry. The introduction is followed by five sections which discuss more in-depth topics to help you understand your industry to give you a competitive advantage. The sections include: Industry Characteristics, Competitive Rivalry, Influence of Suppliers, Nature of Customers, and Substitute Products. This course was developed for anyone looking to start a new business, entrepreneurs growing an existing business, or anyone looking to refresh their knowledge of the industry they are currently in.


Section 1: Gaining Industry Knowledge

Lecture 1 Introduction: Who We Are

Lecture 2 Entrepreneurs discuss knowing your industry

Lecture 3 Gaining Industry Knowledge

Lecture 4 Internet Resources

Lecture 5 Google Searches

Lecture 6 Example: Central Coast Disposal

Section 2: Industry Characteristics

Lecture 7 The importance of knowing your industry

Lecture 8 Terms to know

Lecture 9 Industry Characteristics

Lecture 10 Research Questions

Section 3: Competitive Rivalry

Lecture 11 David Neeleman: Founder JetBlue & Azul Airlines

Lecture 12 Don’t ignore your competition

Lecture 13 David Neeleman: Understanding the Competition 1

Lecture 14 David Neeleman: Understanding the Competition 2

Lecture 15 Your Top Five Competitors

Section 4: Influence of Suppliers

Lecture 16 Inputs and Suppliers

Lecture 17 Inputs and Suppliers Exercise

Section 5: Nature of Customers

Lecture 18 Strategies for knowing our industry

Lecture 19 Nature of Customers

Lecture 20 Nature of Customers Exercise

Section 6: Substitute Products

Lecture 21 What are substitute products?

Lecture 22 Substitute Products Exercise

Lecture 23 Conclusion

Entrepreneurs,Managers,Executives,Students,Employees looking to further their knowledge

Course Information:

Udemy | English | 0h 46m | 1.13 GB
Created by: The Main Street Entrepreneur

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