Mastering Your Industry Competitors Products Suppliers
What you’ll learn
Demonstrate your industry knowledge.
Describe the general characteristics of your industry.
Evaluate your competition’s strengths and weaknesses.
Identify potential suppliers to meet your business needs.
Understand channels of distribution and target markets.
Download the PDF files to complete certain sections of the course
It is important to develop a solid understanding of your industry. This includes who your competitors are, what products they offer, who your suppliers are, and possible areas for growth. This course walks you through each of these variables and how they impact your business. This course provides videos from professors and real-world entrepreneurs who have built their own successful businesses, PDF downloads of exercises to complete for your own business, and topic evaluations to see where you stand in your industry knowledge. The course curriculum is divided into six sections consisting of a general introduction called “Gaining Industry Knowledge” which discusses the importance of why you should be familiar with the different areas of your industry. The introduction is followed by five sections which discuss more in-depth topics to help you understand your industry to give you a competitive advantage. The sections include: Industry Characteristics, Competitive Rivalry, Influence of Suppliers, Nature of Customers, and Substitute Products. This course was developed for anyone looking to start a new business, entrepreneurs growing an existing business, or anyone looking to refresh their knowledge of the industry they are currently in.
Section 1: Gaining Industry Knowledge
Lecture 1 Introduction: Who We Are
Lecture 2 Entrepreneurs discuss knowing your industry
Lecture 3 Gaining Industry Knowledge
Lecture 4 Internet Resources
Lecture 5 Google Searches
Lecture 6 Example: Central Coast Disposal
Section 2: Industry Characteristics
Lecture 7 The importance of knowing your industry
Lecture 8 Terms to know
Lecture 9 Industry Characteristics
Lecture 10 Research Questions
Section 3: Competitive Rivalry
Lecture 11 David Neeleman: Founder JetBlue & Azul Airlines
Lecture 12 Don’t ignore your competition
Lecture 13 David Neeleman: Understanding the Competition 1
Lecture 14 David Neeleman: Understanding the Competition 2
Lecture 15 Your Top Five Competitors
Section 4: Influence of Suppliers
Lecture 16 Inputs and Suppliers
Lecture 17 Inputs and Suppliers Exercise
Section 5: Nature of Customers
Lecture 18 Strategies for knowing our industry
Lecture 19 Nature of Customers
Lecture 20 Nature of Customers Exercise
Section 6: Substitute Products
Lecture 21 What are substitute products?
Lecture 22 Substitute Products Exercise
Lecture 23 Conclusion
Entrepreneurs,Managers,Executives,Students,Employees looking to further their knowledge
Udemy | English | 0h 46m | 1.13 GB
Created by: The Main Street Entrepreneur