MMM Masterclass Facebook Robyn Tutorial for Marketing

Marketing Mix Modeling Analytics to supercharge your analysis in a cookie-less world
MMM Masterclass Facebook Robyn Tutorial for Marketing
File Size :
4.88 GB
Total length :
4h 8m

Category

Instructor

Gabriele Franco

Language

Last update

12/2022

Ratings

4.4/5

MMM Masterclass Facebook Robyn Tutorial for Marketing

What you’ll learn

What is Facebook Robyn and how it can help your Marketing Analytics
How to setup Facebook Robyn and coding environment – Marketing Mix Modeling Library
Definitive guide to model Facebook Robyn from A to Z
Analyzing Facebook Robyn One-Pager output models
Maximize ROI with Facebook Robyn Budget Allocator
Refresh Facebook Robyn Model with new data
Supercharge Facebook Robyn’s outputs with Additional Plots
Calibrate Facebook Robyn’s Models for Best Results
Facebook Robyn with Real World Data

MMM Masterclass Facebook Robyn Tutorial for Marketing

Requirements

Coding in R

Description

How much should I spend on each channel to Maximize conversions?Let me introduce to you Facebook Robyn: an automated Marketing Mix Modeling (MMM) Open Source code.This methodology has not been affected by cookie restrictions and IOS14, for this reason, MMM has become one of the most adopted methodologies for Marketing Analytics in 2022.The course has been designed to be extremely practicalin this course you will learn to use Facebook Robyn and:- Create a predictive model- Discover Saturation points on each channel- Measure the effect over time of your marketing investments- Distribute advertising budget to maximize ConversionsEvery business can use it for free.It uses R programming language to run, and from my experience, it can be a little rough to understand it at the beginning.For this reason, we created a Course on Udemy with tutorials on:- What is Facebook Robyn- How to Set it up- How to run it- How to understand insights and deduct decisions.This is a definitive guide on how to run advanced Marketing Mix Modeling that can help marketers and data scientists to analyze performances in a Cookieless world.In fact, this methodology does not use cookie technology to track performance instead uses statistical techniques to measure the investment effectiveness to our sales.This course will need programming skills using R and a basic statistics understanding in order to get the best value.I’m super happy to promote it here, hope you can get the most value from this course.Don’t hesitate to ask new videos or new questions, we are here to provide the best marketing analytics and marketing science courses on Udemy.

Overview

Section 1: Introduction

Lecture 1 What is Facebook Robyn?

Lecture 2 How to setup Facebook Robyn

Lecture 3 Definitive guide to model Facebook Robyn

Lecture 4 Analyzing Facebook Robyn One-Pager output models

Lecture 5 Maximize ROI with Facebook Robyn Budget Allocator

Lecture 6 Refresh Facebook Robyn Model with new data

Lecture 7 Supercharge Facebook Robyn’s outputs

Lecture 8 Calibrate Facebook Robyn’s Models for Best Resul

Lecture 9 Facebook Robyn with Real World Data

Growth Engineers,Data Scientist in the marketing field,Data Analytics

Course Information:

Udemy | English | 4h 8m | 4.88 GB
Created by: Gabriele Franco

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