Modern SEO Safe Effective Search Engine Optimization

Learn safe, “White Hat” SEO that works, and won’t get your site penalised.
Modern SEO Safe Effective Search Engine Optimization
File Size :
4.67 GB
Total length :
7h 0m



Andrew Williams


Last update




Modern SEO Safe Effective Search Engine Optimization

What you’ll learn

Understand the differences between SEO of a few years ago, and SEO today.
Why SEO has changed so much in so little time.
Why it is unwise to follow SEO advice you find online.
Know how to create the type of content that Google loves to rank high in the search engine.
Know how to find an unlimited supply of great content ideas.
Understand LSI and how to apply it for better SEO & search engine rankings.
Know that there are two types of keyword research and be able to carry them both out competently.
Know how to wring even more information out of keyword research tools.
Know how to find theme words and phrases for any topic using free tools.
Know the major SEO factors and how to optimize your pages correctly for these factors.
Know how to optimize each on-page SEO factor for maximum benefit.
Know what structured data is, and how to implement it on your own site to get rich snippets in the SERPs.
How to organize your site content for visitors and the search engines.
Know how to effectively link pages on the same site to boost rankings.
Understand site authority and what Google are trying to achieve with their algorithm.
How to boost your own site authority in the eyes of visitors, and the search engines.
Know about Negative SEO and how you can use the Disavow tool to remove any penalty.
Know the importance of links in SEO, and how to get those “holy grail” white hat links.
Know how to create the most effective types of link bait and then use outreach to get influencers linking to it.
Know the Holy Grail of backlinks, and how to maximize your chances of getting them.
Know the best ways to build links to your site in a way that Google approves of.
Know which types of link building can cause problems and are therefore best avoided.
Understand brand mentions and why these are well worth getting as part of your SEO strategy.
Why some backlinks might just be for referral traffic.
Understand clickthrough rate (CTR) and why it is important to your SEO. You’ll also learn how to improve CTR.
Learn how to carry out a full SEO audit on the site to find problems that may be hurting your rankings.

Modern SEO Safe Effective Search Engine Optimization


This course assumes no prior SEO knowledge.
If you do know some SEO, then it might be worth forgetting what you think you know, and keeping an open mind.


Starting at the beginning, this SEO course covers everything you need to know to get your pages ranked without resorting to SEO loopholes and tactics that will get your site penalised.The course covers all aspects of SEO, including the most important – how to get high quality backlinks that won’t hurt your rankings.  In fact, since the best backlinks you can “build” are natural, Google will probably approve of them.  I’ll show you how to do this as part of your SEO strategy.Student Reviews for this SEO Course”The lessons in this course go way beyond pure information. Andrew (the instructor) knows his stuff inside out, and more significantly, he knows how to pass his knowledge clearly so that I can take action on it right away.””Thanks Andy, I’ve done the whole course and it is brilliant. It covers the full range of SEO components in a clear, practical and friendly way. I’m quite ‘picky’ but have no hesitation in recommending it without reservation at all levels from beginner upwards. (I’m probably around the intermediate level). It debunks many common myths and the advice is always actionable.””Andy is one of the most thorough teachers I’ve seen on this subject and his knowledge of SEO is brilliant. I like his step by step teaching style and clearly produced videos. I highly recommend this course to anyone wanting to learn SEO””This course is loaded with important information and I know I’ll be referring back to it as I improve my website. It’s a great course.””Very personable and easy to listen to. He has a tonne of helpful suggestions and is content rich. Anyone who is interested in this type of course don’t hesitate to pick up this course. It is the best value for your money that you can find! Very happy with my purchase!””I love this course! Andrew is not shy about helping people do the right thing by working in alignment with Google to learn SEO (white hat) fundamentals. The course was thorough and highly informative. Four hours of practical and densely practical instruction that will benefit any business person or webmaster stay up to date with smart SEO advances and practical skills. I sincerely recommend this course!””Easy to understand — both well-structured, and great diction! Very methodical and analytical, which is what you want in a good SEO program.””I love Andy’s information. It is very thorough and what he teaches just makes sense. If you’re looking for a common sense and safe way to SEO your website then I totally recommend following Andy’s advice.””I have studied SEO and Google for several years now and I think Andrew has covered many topics of importance in a short and concise way for beginners and professionals to learn SEO in depth”This SEO Course is different because?No SEO tricksNo SEO gimmicksNo SEO LoopholesNo worry about Google slapping a penalty on your site for dodgy SEO practices.If you want to learn modern SEO and how to make a website rank in Google, safely, effectively and without resorting to gimmicks, tricks and loopholes, then this is the course for you.  With over 15 years of front-line experience in SEO, this instructor has plenty of applied experience and is well known for his high ethics when it comes to ranking in Google.  The course starts off with an introduction to SEO, highlighting the main differences between SEO today, and SEO just a few short years ago.  You’ll learn all about the major Google updates, and why they were introduced.  As you learn about the updates, you’ll begin to understand exactly what Google want to achieve, and the types of content they want to rank at the top of the search engine.  The course goes on to introduce you to the FOUR main pillars of modern SEO.  1. Quality ContentYou’ll learn about two types of keyword research and how to do both correctly.  This will provide the best possible SEO platform for your web content.  I’ll show you how to use that keyword research to help you rank for multiple keywords without actually optimizing for any one keyword (though I’ll show you how to do that too).You’ll learn how to find the type of content that your visitors want to see and how to create it without compromising your SEO efforts.You’ll learn about all of the important on-page SEO factors that will influence your rankings and how to correctly optimize your web pages for those factors.You’ll also learn all about structured data and how it can help your SEO.  Structured data is a special type of content you can embed in your pages that only the search engines see.  Using this structured data, Google can create rich snippets in the search results making your pages stand out more and get higher click-through rates.2. Site OrganisationYou’ll learn all about site structure and what is expected by the search engines.  We’ll cover page hierarchy and how silos can help organise your content in a more logical way for your visitors and the search engines.You’ll learn about site organisation – why it is important for good SEO, and how to achieve a good site structure that benefits your SEO efforts and helps your visitors3. Site AuthoritySite authority keeps getting more important in modern SEO.  Backlinks are the main way to build your authority, but also the quickest way to destroy it. You’ll learn about the best types of backlinks to pursue, and how to go about getting them.  With backlinks causing so many problems for so many webmasters, you’ll also learn about the types of backlinks that Google are on the lookout for, and why they punish sites that employ them.  A lot of SEO sites offering tips on how to rank will get this terribly wrong.  So wrong in fact, that by following their SEO advice,  you are likely to see your site penalised or even banned from the top search engines.We’ll throw the idea of anchor text backlinks out of the window and discuss the best anchor texts for backlinks.  We’ll also cover the “holy grail” of backlinks and how to get them.  These are links from high quality, related sites.We’ll talk about broken link building as a good way to get rank-boosting backlinks, and guest posting as a way to build traffic generating backlinks.4. Visitor ExperienceYou will learn why it is important to give your visitors a good experience on your site, and build their trust.  I’ll show you ways of building that trust.The second half of this SEO course answers the question many webmasters ask when they find their rankings have started to drop, or gone completely…. “What’s happened and what do I do now?”.  The complete SEO audit covers a complete set of both subjective and technical checks to make sure your site is not triggering red flags at Google.Start the SEO 2019 course and begin to take control of your website traffic, visitors and profits.


Section 1: Introduction to SEO?

Lecture 1 Introductions

Lecture 2 Pre-Course Question

Lecture 3 What is SEO?

Lecture 4 The Good Old Days of SEO

Lecture 5 Google’s Battle for Survival

Section 2: A Strong SEO Foundation

Lecture 6 SEO Today

Lecture 7 Top Ranking Factors

Lecture 8 The Four Pillars of SEO

Section 3: Quality Content

Lecture 9 Introducing Quality Content

Lecture 10 What Google Tells us They Want

Lecture 11 What Google Doesn’t Want

Lecture 12 General Content Guidelines

Lecture 13 Examples of Poor Content

Lecture 14 Generating Content Ideas

Lecture 15 Ranking for a Main Keyword Phrase?

Lecture 16 2 Types of Keyword Research

Lecture 17 Keyword Planner Account

Lecture 18 Keyword Research

Lecture 19 Keywords Everywhere

Lecture 20 Theme Word Research

Section 4: On-Page SEO

Lecture 21 On-Page SEO Factors

Lecture 22 Title Tag

Lecture 23 Filename

Lecture 24 Meta Description Tag

Lecture 25 Meta Keywords Tag

Lecture 26 Headlines

Lecture 27 Image Optimization

Lecture 28 Spelling & Grammar

Lecture 29 Links on the page

Lecture 30 Remove Fluff

Section 5: Structured Data

Lecture 31 Structured Data

Lecture 32 Implementing Structured Data

Lecture 33 Structured Data testing tool

Lecture 34 Structured Data Plugins

Lecture 35 Voice Search

Section 6: Site Organization

Lecture 36 Site Structure

Lecture 37 Hierarchy & Silos

Lecture 38 Context Sensitive Sidebars

Lecture 39 Internal Linking

Lecture 40 WordPress Tags

Lecture 41 Dynamic v Static Pages

Lecture 42 Robot.txt File

Lecture 43 Check Browser Compatibility

Section 7: Site Authority

Lecture 44 Introduction to Site Authority

Lecture 45 Inbound Links: A challenge to your authority!

Lecture 46 Anchor Text Links?

Lecture 47 Negative SEO?

Lecture 48 Disavow Tool

Lecture 49 The Holy Grail of Backlinks

Lecture 50 Effective Link Bait

Lecture 51 Email Outreach

Lecture 52 Broken Link Building

Lecture 53 Guest Posting

Lecture 54 Backlinks to Avoid

Lecture 55 Brand Mentions

Lecture 56 Backlinks for Traffic

Section 8: Visitor Experience

Lecture 57 Introduction to Visitor Experience

Lecture 58 Website Stickiness

Lecture 59 Site Load Times

Lecture 60 Responsive Design

Lecture 61 Above the Fold

Lecture 62 Build On-Site Trust

Lecture 63 Is CTR a ranking factor?

Lecture 64 Improve CTR

Section 9: SEO Audit

Lecture 65 SEO Audit

Lecture 66 Domain Name

Lecture 67 Web Page Real Estate

Lecture 68 Site Structure

Lecture 69 Comments

Lecture 70 Social Presence

Lecture 71 Would you trust this site?

Lecture 72 Bounce Rates & Time on Site

Lecture 73 Legal Pages

Lecture 74 Content Quality

Lecture 75 Inbound Link Profile

Lecture 76 What’s Wrong?

Lecture 77 Screaming Frog SEO Spider

Lecture 78 Connect Analytics and Search Console

Lecture 79 Crawling your Site

Lecture 80 Response Codes

Lecture 81 Indexability

Lecture 82 Server Response Times

Lecture 83 Outbound Link Issues

Lecture 84 Page Titles

Lecture 85 Meta Description

Lecture 86 Meta Keywords

Lecture 87 H1 Headers

Lecture 88 H2 & H3 Headers

Lecture 89 Images

Lecture 90 InLinks

Lecture 91 Word Count

Lecture 92 Post-Course Questions

Lecture 93 Bonus Lecture

This SEO course is designed for anyone that owns a website and wants to get more traffic but doesn’t know where to start.,The course is for anyone wanting to learn how to build white hat backlinks using “invisible” SEO.,This SEO course is for anyone that is confused by all of the Google changes and wants to go forward in a white hat manner that will produce long-term positive rankings.,This SEO course is NOT for those webmasters that want to take risks with their SEO for short-term gain. My strategies are long-term, white hat and safe.

Course Information:

Udemy | English | 7h 0m | 4.67 GB
Created by: Andrew Williams

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