Newly Updated Comprehensive Guide to LinkedIn
What you’ll learn
At the end of the course you will be able to create a LinkedIn profile that gives you the edge over others. You will know how to build your network quickly and effectively. You will be able to use quick tips and tricks that I’ve picked up in the last ten years of using this platform for generating opportunities and business for yourself.
Requirements
You will need to have signed up a basic LinkedIn profile. Nothing more.
Description
This course has been recently updated for 2020/21. LinkedIn is the most powerful corporate social network for anyone in business or looking to forward their careers. Whether you’re looking to generate leads, position yourself as a thought leader or simply improve your online CV, this course will help you immensely. The problem is that most people don’t know how to use LinkedIn to their advantage. In this course I’ll take it back to basics for you and show you exactly how to get the most from this amazing platform. A quick bit of history: I started using LinkedIn about ten years ago. It was one of the first social media sites I found a real affinity with. In the last 20 years I have built a business from just two people to twenty and head up the sales element of said business. I generate more leads and opportunities through LinkedIn than any other social network. I have spent the last five years training my clients face to face in how to use this incredibly powerful platform. I’ve taken that content and created this online course so you can be sure that the material has been tried and tested over a number of years. In this course I’ll take you through my methods for ensuring your profile has the edge over your competitors. I’ll teach you how to build your networks quickly and effectively. I’ll teach you how to use the platform to generate opportunities for you or your business. This incredibly powerful social media platform is one of the most important B2B channels out there. I will help you get to know how best to use it in a fun, friendly and professional manner. I hope to see you on the course. All feedback is always welcome.
Overview
Section 1: Introduction
Lecture 1 2020 Introduction
Lecture 2 Introduction
Lecture 3 Social Selling
Lecture 4 An Introduction to LinkedIn
Lecture 5 My journey with LinkedIn
Lecture 6 LinkedIn Strategy
Lecture 7 Sorting out your settings
Section 2: Your Profile
Lecture 8 Giving yourself a heading which gives you the edge
Lecture 9 Your education – important for people finding you
Lecture 10 Your picture – an important first impression
Lecture 11 Your summary – think like the buyer
Lecture 12 Featured Section – Rich Media
Lecture 13 Your experience
Lecture 14 Open for Business
Lecture 15 Building a Resume
Lecture 16 Other Options
Section 3: Positioning Yourself as an Expert
Lecture 17 Making updates to your network
Lecture 18 Publishing articles
Section 4: Your Network
Lecture 19 Your current connections
Lecture 20 Finding and adding new connections
Lecture 21 Building Connections Quickly
Section 5: Groups
Lecture 22 What is a group?
Section 6: Other Areas
Lecture 23 Other Important Areas of LinkedIn
Lecture 24 Engaging with Others
Lecture 25 Asking for introductions
Lecture 26 Strategy for dealing with invites
Lecture 27 Using the search facility
Lecture 28 Who’s viewed your profile?
Lecture 29 Acting on profile changes
Lecture 30 Using your Alumni
Lecture 31 Creating a weekly routine
Lecture 32 Sales Tip – Mapping Prospects
Lecture 33 Sales Tip – Research your prospect
Lecture 34 Are you a Salesperson? Some Advice
Lecture 35 Thank you for taking this course
Anyone who wants to know how to use LinkedIn to build their personal network, generate opportunities and improve their personal brand
Course Information:
Udemy | English | 1h 17m | 939.45 MB
Created by: Alastair Banks
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