ObjectOriented UX OOUX Fundamentals

The smarter way to tackle complex User Experience and Product Design — with the power of OOUX + ORCA!
ObjectOriented UX OOUX Fundamentals
File Size :
6.96 GB
Total length :
6h 16m



Joe Natoli


Last update




ObjectOriented UX OOUX Fundamentals

What you’ll learn

Recognize four of the most common UX mistakes weighing down your users and learn how to combat them with an object-oriented approach.
Facilitate collaborative workshops that surface mission-critical questions, while generating a shared language and understanding.
Communicate and collaborate more effectively with developers, the business team, stakeholders, and other designers.
How to use Noun Foraging to start any UX design project — no matter how complex, no matter how much research you’ve got.
The art of system modeling and the Nested-Object Matrix — map relationships to create intuitive navigation that follows your user’s mental model.
How to audit functionality with a Call-to-Action Matrix, getting clear on roles and scope early on.
The UX power-skill of Object Mapping! Build on your Nested-Object Matrix to systematically map the structure of your objects, giving your team X-ray vis
Give a voice to content strategy, content design, and UX writing earlier in the design process
Transform your objects into sketches with straightforward templates, making visualization a breeze.
Bring the magic of OOUX into your professional work — level up your UX game while having more fun. Really.

ObjectOriented UX OOUX Fundamentals


Suitable for UX beginners, this course requires a basic understanding of UX, its language, and business dynamics with some foundation in psychology being a plus.


Object-Oriented UX (OOUX) is a power tool every UX Designer should have in their toolkit. In this course, OOUX founder and Evangelist Sophia Prater teams up with UX consultant, author and popular Udemy instructor Joe Natoli to show you how to use OOUX to collaboratively create clarity from chaos — simplifying and supercharging User Experience and Product Design efforts.OOUX doesn’t replace anything you are already doing, like Design Thinking or any flavor of Agile methodology — instead, it complements and powers-up UX research, UX writing, task flow design, UI design, and design systems work.At its core, OOUX turns any design challenge into a tangible, approachable, solvable puzzle. So many UXers have claimed that OOUX “makes UX fun again.”You’ll learn to build solid foundations and reusable parts that align to your user’s mental model and the business model.”I believe that OOUX is the missing link in product development.” Sjur Grønningsæter, Product Designer”Gets you knee-deep into the important bits”Carrie Lee, UX Writer”Really nothing beats this process in breaking down the complexity of a problem before the detailed design and dev work begins. OOUX is going to save the whole industry so much time and money…”Kristin Ouellette Muskat, Design Research Lead”OOUX/ORCA is an excellent bridge between UX Research and UX Design”John Crisp, UX Designers and Front-end DeveloperIf you’re exhausted by the feature-by-feature approach to UX and Product Design, hours of rework, and frequent thoughts of “why did no one bring this up earlier?” and generally feeling like you are designing in the dark, OOUX is your floodlight. With OOUX, you can illuminate the big picture while also exposing all the shady nooks where sticky details tend to hide. (Which, incidentally, tend to be the places methodologies like Design Thinking overlook completely.)No more “deer in headlights” moments when faced with complex problems — immediately after this course, you’ll be equipped to systematically break complex products into their smallest parts before architecting elegant, scalable, object-oriented designs in a game-like way.If you’re just starting your UX career and want to ground yourself in best practices, OOUX is a must-have for approaching products holistically. And if you are 20+ years into your career and feel ready to learn something truly game-changing, come on in.What you’ll learnThrough this course, you’ll learn the basics of OOUX, how to implement it, and how to share it with your team:After starting with an overview of the benefits of OOUX (to your work and your career!), you’ll walk through the first steps of how to orient a product around its objects — the core concepts your users actually care about. You’ll learn how to identify and solidify a system’s objects, pinpoint where and how the objects relate to each other, capture all the ways users can act upon each object, and flesh out their structure with core content and metadata. You’ll also see how this totally ROCKS your product design and UX process, elevating your approach to new holistic levels that will save you time and energy. Build onto your OOUX foundation with 4 OOUX Laws that will help you fight back against unintuitive designs sabotaging your product. (You won’t be able to unseen them after module 4, sorry not sorry!)Dive into representing your OOUX work in card and detail page sketches. Sophia demos how pulling it all together to create contextual navigation, eliminate duplicate work and missed connections, and takes the guesswork out of visualizing a product.Finally, get even more wind under your wings with advice and suggestions for how to introduce your colleagues to OOUX, bringing a shared language and more efficient collaboration to your team.During this course, we’ll take on an example design challenge and you’ll use the included workbook to complete the five main activities. Once the course is over, take a fresh copy of the workbook with you into your workplace and let your new OOUX skills propel you into headache-free, future-proofed UX.Here’s what just a few product design pros have said about OOUX:”A must have toolkit” Raktim Chatterjee, Lead UXer”OOUX is next level for experience design” Shelley Garner, Senior UXer”It’s not just A way to do things, it’s THE way.” Jacob Wadenpfuhl, UX Director”My new ‘secret weapon’ for managing complexity” Karen Hewell, Content Strategist”OOUX really gave me a voice […] it’s a framework that takes term and concept definition work seriously.”David Connis, Senior UX Writer and Content Designer”a brilliant process for my team”Tracey Vantyghem, Information Architect and UX Writer”A framework to confidently tackle complexity”Zainab Kashim, Product DesignerStill not sure? Google “OOUX Testimonials” and you will be. We can’t wait to see you in the course!


Section 1: Up-level your UX career

Lecture 1 Why you MUST have OOUX in your arsenal

Lecture 2 Design naturally intuitive UX

Lecture 3 Collaborate early and better with devs

Lecture 4 Inform an elegant design system

Lecture 5 Avoid Unintuitive Objects

Lecture 6 Create clarity to reduce rework

Lecture 7 Fireside chat with Joe: Business first (how OOUX helps)

Lecture 8 We are just getting started

Section 2: Say hello to OOUX and ORCA

Lecture 9 How to think about OOUX

Lecture 10 UX, OOUX, and objects

Lecture 11 What OOUX does not do for you

Lecture 12 Introducing the ORCA Process

Lecture 13 ORCA in action

Lecture 14 How ORCA fixes iteration failures

Section 3: Rock your UX process

Lecture 15 Smarter process equals smarter results

Lecture 16 Introducing ORCA Discovery

Lecture 17 Object Discovery: Step 1 — Noun Foraging

Lecture 18 ACTIVITY: Noun forage with Sophia and Joe

Lecture 19 Object Discovery: Step 2 — Object Consolidation

Lecture 20 Relationships Discovery: The Nested Object Matrix

Lecture 21 ACTIVITY: Play Relationship Battleship with the NOM

Lecture 22 Call-to-Action Discovery: The CTA Matrix

Lecture 23 ACTIVITY: Brainstorm functionality with the CTA Matrix

Lecture 24 Attribute Discovery: The Object Map

Lecture 25 ACTIVITY: Create an Object Map

Lecture 26 ORCA: Clear. Practical. Powerful.

Section 4: Four OOUX Laws, Four UX Wins

Lecture 27 Introducing the four horseman of the UX Apocalypse

Lecture 28 Create recognizable objects

Lecture 29 Create connected objects

Lecture 30 Create manipulable objects

Lecture 31 Create consistent objects

Lecture 32 Unintuitive Object recap

Section 5: Sketching without the sweat

Lecture 33 Don’t design the whole thing — prioritize like a boss

Lecture 34 Bringing it all together into screens and components

Lecture 35 ACTIVITY: Sketch cards

Lecture 36 ACTIVITY: Sketch detail pages

Lecture 37 Types of UX sketching

Section 6: Start now

Lecture 38 Anticipate the pushback

Lecture 39 Don’t replace your current UX process

Lecture 40 Ok, maybe replace your current UX process (real talk from Joe)

Lecture 41 Start with what’s familiar to your team

Lecture 42 Present a shapeshifter audit

Lecture 43 Don’t ask for permission

Lecture 44 JUST DO IT!

UX Designers who want to better wrangle complex systems, communicate more effectively with their team and stakeholders, and (coincidentally) boost their career.,Developers tasked with UX and UI work who want a no-nonsense formula for solid, intuitive product design.,UX managers and directors wondering if OOUX is right for their team.,Content Strategists, Content Designers, and UX Writers looking to add more depth and structure to their work.,Anyone looking for a systematic approach to structuring user experiences that are easy to understand and easy to build.

Course Information:

Udemy | English | 6h 16m | 6.96 GB
Created by: Joe Natoli

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