Powerful Social Media Marketing For Beginners

Master Social Media Marketing, Become an Irreplaceable Social Media Manager & Grow Your Successful Social Media Business
Powerful Social Media Marketing For Beginners
File Size :
7.99 GB
Total length :
8h 50m

Instructor

Maggie Stara

Language

Last update

4/2023

Ratings

4.4/5

Powerful Social Media Marketing For Beginners

What you’ll learn

Understand your own purpose within your career as a social media marketing professional
Create compelling content for social media platforms
Understand use of social media for business rather than personal use
Create an extensive and customised social media strategy, specific to individual client needs
Understand how to analyse your performance and make adjustments to your strategy
How to go from being a complete beginner in the world of social media to a pro social media manager, ready to take on any client!

Powerful Social Media Marketing For Beginners

Requirements

Just a basic understanding of social media and a positive attitude!
It will help if you have access to a laptop but you can follow along on your phone or tablet as well

Description

Exceptional social media marketing is a key aspect of succeeding online for any business. So whether you’re looking to learn this as a skill to grow your own business or you want to become a social media manager and work for businesses all over the world – this course is for you!This course is designed in a way that will take you from being a complete beginner in the world of social media, to an absolute pro using only free online tools.All of the content you will find here, is based on the exact tips and techniques I wish I knew about when I first began working online as a social media manager, combined with the latest knowledge of the rapid-moving social media world.This is a longer course so I have divided it into the following main sections to make it easier for you to break your learning down into chunks:Setting Up for SuccessBy the end of this section, you’ll have the confidence that no matter what your current skill level is in this area, you absolutely CAN succeed in becoming an exceptional social media marketer.Social Media PlatformsThis is where we’ll cover how to use each of the main social platforms for business instead of for personal use and how to get the most out of your time spent on each platform.Branding and Content MarketingHere, you’ll discover how to develop powerful brands, create beautiful graphics, and write compelling content.Social Media StrategyYou will learn the importance of having a strategy in place and how to develop an invaluable strategy for any business.Optimise Your WorkflowGet to know handy scheduling tools, project management systems and other handy tools that will help you get more out of the time you spend online.Paid AdsIn this section of the course we’ll be diving into the world of Facebook Ads as well as how you can easily advertise on other social platforms like LinkedIn and Pinterest.Measuring SuccessThis is where you’ll learn how to measure the success of your efforts and make adjustments going forward based on what’s working and what isn’t.What’s Next?In the last section of the course, we’ll dive into understanding your client’s business outside of just their social media content. This is where you’ll supercharge your knowledge and start thinking about how everything fits together in the business and marketing space.And of course, you’ll have your handy course guide with links to all the tools and resources we’ll be using throughout the course and a few additional ones I thought might be helpful.Thank you for wanting to learn from me and I can’t wait to see you on the inside!

Overview

Section 1: Planning for Success

Lecture 1 What to Expect [+ Course Guide]

Lecture 2 Why Are You Here?

Lecture 3 Marketing Myths Debunked

Lecture 4 Your First Client

Section 2: Social Media Platforms

Lecture 5 Social Media Introduction

Lecture 6 Business vs. Personal Social Media

Lecture 7 Organic vs. Paid Social Media

Lecture 8 Which Platforms to Choose

Lecture 9 Twitter for Beginners

Lecture 10 How to Use Twitter

Lecture 11 LinkedIn for Beginners

Lecture 12 How to Use LinkedIn – for Personal Profiles

Lecture 13 How to Use LinkedIn – for Company Pages

Lecture 14 Facebook for Beginners

Lecture 15 How to Use Facebook

Lecture 16 Instagram for Beginners

Lecture 17 How to Use Instagram

Lecture 18 Instagram Hashtags

Lecture 19 Pinterest for Beginners

Lecture 20 How to Use Pinterest

Lecture 21 TikTok for Beginners

Lecture 22 How to Use TikTok

Lecture 23 Expert TikTok Advice

Lecture 24 YouTube for Beginners

Lecture 25 How to Use YouTube

Lecture 26 Video Topic Research

Lecture 27 Now What?

Section 3: Branding and Content

Lecture 28 What Make a Powerful Brand

Lecture 29 Create a Brand Identity Kit

Lecture 30 Content Marketing 101

Lecture 31 Get Endless Content Ideas

Lecture 32 Find Free-To-Use Content

Lecture 33 Design Powerful Graphics

Lecture 34 Make Them Feel First

Lecture 35 Master Compelling Copywriting

Section 4: Social Media Strategy

Lecture 36 Why You Need a Strategy

Lecture 37 Get to Know the Business

Lecture 38 Develop Customer Personas

Lecture 39 Collaborations and Partnerships

Lecture 40 Your Engagement Strategy

Lecture 41 Leverage User Generated Content

Lecture 42 You’re Halfway There!

Lecture 43 Present Your Strategy

Lecture 44 Create a Content Calendar

Section 5: Optimise Your Workflow

Lecture 45 Craft Consistency

Lecture 46 Secrets of Batching Content

Lecture 47 Scheduling Your Content

Lecture 48 Creator Studio

Lecture 49 Buffer Scheduling

Lecture 50 Later & Canva Scheduling

Lecture 51 Tailwind Scheduling

Lecture 52 Other Useful Tools

Lecture 53 Project Management Tools

Section 6: Paid Social Ads

Lecture 54 Where to Start?

Lecture 55 Boosting a Post

Lecture 56 Fundamentals of Facebook Ads

Lecture 57 Set Up Business Manager

Lecture 58 Choose the Right Objective

Lecture 59 Audience, Placement and Budget

Lecture 60 Copy and Creative

Lecture 61 Designing Your Ads

Lecture 62 Facebook Pixel

Lecture 63 Why Engagement Campaigns?

Lecture 64 LinkedIn Ads

Lecture 65 Pinterest Ads

Lecture 66 Tips & Takeaways

Section 7: Measuring Success

Lecture 67 Measure Your Success

Lecture 68 Analytics Deepdive

Lecture 69 YouTube & Competitor Analysis

Lecture 70 Make Adjustments

Section 8: The Wider Business

Lecture 71 Digital Marketing Funnels

Lecture 72 Mastering Business

Lecture 73 Make Social Media Better

Section 9: Course Assignment

Section 10: What’s Next?

Lecture 74 What’s Next?

Anyone who wants to have the creative freedom to work as a social media marketing professional,Beginners with an interest in expanding their knowledge of using social media for business growth,Existing freelancers who want to learn social media to enhance their skillset,Business owners wanting to improve their own social media knowledge and grow their business online

Course Information:

Udemy | English | 8h 50m | 7.99 GB
Created by: Maggie Stara

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