SEO Strategy 2023 SEO training to TOP rank your website
What you’ll learn
What is search engine optimization (SEO)
Main SEO components and principles
First insights into SEO career and review of the SEO vacancies
What are search engines and how they work
Google ranking factors and search algorithms
How to use various types of SEO promotion
How to check the website for updates and remove the effec of the filter algorithm
Best manual and automatic ways to conduct competitive analysis
How to benchmark SEO performance and set SMART goals
How to optimize a website for technical SEO
How to conduct keyword research
How on-page SEO can help your website rank higher, bring in more traffic, and convert more visitors
Tips and tricks that can help you structure a website and improve its usability
Which SEO best practices to apply when working with content at every stage
How to strengthen your off-page SEO and increase your domain authority
How to improve your link-building activities
How to use the most popular SEO tools for your website
What is local SEO and how to use Google My Business?
Basic knowledge of digital marketing and SEO is ideal, but not required
Some free / paid SEO tools will be used in this training
It is recommended to have a website to execute the steps taught in this course
Completion of all practical tasks increases the effectiveness of the course
Become an expert in Search Engine Optimization and learn to use the best SEO tools!Creating an SEO strategy for your website is an important step for driving traffic and achieving a high search engine ranking. Without a proper SEO strategy, you will struggle to gain traction or generate traffic and sales for your business. Do you want to build a strong SEO strategy for your business this year?This SEO course provides over seven hours of useful lectures and explains the basics of powerful search engine optimization. You will learn how to use SEO tools to optimize your digital marketing campaign and how to create a successful SEO strategy that will help your website rank higher in the search results and attract more traffic.IN OUR COMPLETE SEO TRAINING, WE’LL BE DIVING DEEP INTO:A clear understanding of SEO strategy and its crucial role in online successThe fundamentals of SEO and why they’re more important than everDifference between Old School and New School SEO approachesUnderstanding the role expectations of an SEO specialistReal-world exploration of current job opportunitiesMastery of essential skills for becoming a sought-after SEO professionalUnraveling the mechanics of search engines and their functioningInvestigation into Google ranking factors, algorithms, and penaltiesHands-on engagement with the Google Search ConsoleOff-Page, On-Page, and Technical SEODeveloping an SEO strategyAssessment of website performance via comprehensive analysis.Discover how to use the ShortPixel tool to optimize images multiple times without losing their original qualityGoal setting and creation of a foundational strategy based on insights.How to measure SEO performance with the help of AIOSEO.Enhancement of a website’s technical components for improved visibility and user experience.Effective utilization of a diverse range of tools for technical SEO excellence.Why link building is important for SEOWhat types of links you can incorporate into your strategy, including editorial, earned, and paid linksHow to identify high-quality sources of paid linksHow to leverage editorial links effectively for the growth and success of your businessCreating SEO contentBuilding high-quality backlinks and earning mentions on other resourcesLocal-Search SEOWhat prevents your site from being number one on Google?Which factors influence your search engine ranking?Identification of competitors and adept competitive analysis using diverse toolsGrasping the key aspects for dissecting competitor website strategiesWhat your competitors have already done to achieve success?How to identify spammy backlinks and avoid themHow to use Majestic’s tools to track and monitor your website’s Trust Flow and Citation Flow over time and analyze a website’s topical relevance and authorityExamine backlink profiles using The Majestic Site ExplorerEasy and Actionable Ways to Track Your Most Crucial MetricsReal-world insights into SEO job listings and industry needs.How to check if your website is indexed and boost visibility.The art of competitor analysis as an evergreen strategy.The importance of Key Performance Indicators and how to track them.Crafting your first SEO strategy.Mastering technical SEO optimization for enhanced visibility and user experience.A quick recap of the critical aspects of technical optimization.Using AI for creating unique, engaging content.Short answers to common SEO questions, including the impact of Google Ads and AI on SEO careers.YOU’LL HAVE THE OPPORTUNITY TO LEARN SEO FROM TOP DIGITAL MARKETING PROFESSIONALS:We have over 14 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status.I’ve personally collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others).We’ve launched over 1,500 successful marketing strategies and campaigns throughout our careers.Over 500,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing.OUR SEO TRAINING INCLUDES:Theory: 8+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow.Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable.Lifetime access to the course and any future updates.24/7 Support: If you have questions, I will always be willing to answer them.A free copy of the “Search Engine Optimization” chapter from my Cutting-Edge Digital Marketing book.Complete the course and receive an Udemy certificate.TOOLS USED IN THE COURSE:Google Analytics, Google Search Console, Google Ads, Keyword Planner, SimilarWeb, SEMrush, Miro, Ahrefs Webmaster Tool, AnswerThePublic, Keywordtool, Serpstat, SE Ranking, Majestic, PRNEWS, ShortPixel, AIOSEO, QuillBot, RankMath and other important tools.SHOULD YOU BE WORRIED?This course comes with a 30-day money-back guarantee.Enroll in this SEO course right now and get your website to the top of Google!
Section 1: Get Started in SEO
Lecture 1 Mastering SEO: From Fundamentals to Professional Techniques
Lecture 2 What Is SEO and Why Is It Important
Lecture 3 SEO Components
Lecture 4 SEO Principles to Live By
Lecture 5 How to use the Miro board Checklist
Lecture 6 How to study on Udemy effectively?
Section 2: SEO Career
Lecture 7 What Does an SEO Specialist Do
Lecture 8 Analysis of the Actual SEO Vacancy
Section 3: Search Engines 101
Lecture 9 What Is Search Engine and How It Works
Lecture 10 Requirements for the Website to Be Indexed
Lecture 11 How to Check if Your Website is Indexed. Google Search Console
Lecture 12 Google Ranking Factors
Lecture 13 Google Search Algorithms
Lecture 14 White, Grey, and Black-Hat SEO. Penalties for Black-Hat SEO
Lecture 15 How to Check Your Website for Updates and if It’s Being Blocked
Lecture 16 How to Remove the Effect of the Filter Algorithm From the Website
Lecture 17 SEO Promotion Tips – Safe Ways to Rank Higher
Lecture 18 Summary
Section 4: Primary Competitive Research
Lecture 19 Ways to Find Your Competitors Online
Lecture 20 How to Identify Competitors With Similar Web and Semrush
Lecture 21 General Methods to Evaluate Competitors: SWOT, 7P
Lecture 22 The Primary Analysis of Competitors’ Websites
Lecture 23 Practical Lesson on the Primary Competitor Anaylisis
Section 5: Benchmark Your SEO Performance
Lecture 24 The Primary Analysis of Your Website
Lecture 25 How to Set SMART Goals
Lecture 26 What are KPIs. Google Search Console as a Primary Tool to Check Them
Lecture 27 Statistics Simplified: Easy and Actionable Ways to Track Most Crucial Metrics
Lecture 28 How to Optimize Your SEO Efforts and Make the Best of AI-Powered Tools
Lecture 29 How to Create a Basic SEO Strategy
Section 6: Technical SEO Optimization
Lecture 30 Technical Optimization: Aims and Tasks
Lecture 31 HTTP Status Codes
Lecture 32 Error 404
Lecture 33 301 and 302 Redirects
Lecture 34 Practical Lecture About Redirects
Lecture 35 Title H1, Subtitles H2 and H3
Lecture 36 Metatags: Title, Description, Keywords
Lecture 37 Friendly URLs
Lecture 38 Tag Metarobots, Canonical, Hreflang
Lecture 39 Markup, Microdata Markup
Lecture 40 How to Use Google’s Structured Data Markup Helper
Lecture 41 Ways of Pagination Optimization, Filtering and Sorting
Lecture 42 Device Optimization
Lecture 43 How to Check Device Optimization
Lecture 44 Website Cashing and Indexing
Lecture 45 Tips to Improve Website Caching and Indexing
Lecture 46 How to Create sitemap.xml
Lecture 47 How to Create robots.txt
Lecture 48 Website Loading Speed: How to Check It
Lecture 49 Website Loading Speed: What You Need to Do
Lecture 50 Practice: Image Optimization
Lecture 51 Duplicate Content
Lecture 52 Summary of the Technical Optimization
Section 7: Website and Content
Lecture 53 Website and Content: The Basics of SEO
Lecture 54 How to check site availability? Uptimerobot service overview
Lecture 55 What is a search engine index? Site visibility.
Lecture 56 Analytic tools to measure website loading speed and mobile friendliness.
Lecture 57 Basic SEO tools. Google Search Console Review
Lecture 58 Website Audit with Ahrefs Webmaster Tool
Lecture 59 Regular SEO Audits
Lecture 60 Traffic Analysis with Google Analytics.
Lecture 61 Any Site’s Traffic Analysis with Ahrefs
Lecture 62 Server response codes. 3 golden SEO rules that everyone breaks.
Lecture 63 Content and uniqueness
Lecture 64 Practice: How to Achieve Unique Content with AI
Lecture 65 How to search for popular topics? Exploding Topics
Lecture 66 How to search what Content of competitors is popular. Buzzsumo
Lecture 67 How to create SEO articles as a PRO?
Lecture 68 How to collect search queries. AnswerThePublic
Lecture 69 Ever living Content
Lecture 70 Content Plan
Section 8: Keywords: Second Level of the SEO Pyramid
Lecture 71 How to choose keywords for your site.
Lecture 72 How to use proxy for your SEO-promotion.
Lecture 73 Internal optimization. Where and how to place keywords.
Lecture 74 How to search for key words. Keywordtool.io
Lecture 75 How to search for key words? Serpstat
Lecture 76 SE Ranking, SEO tool. How to monitor keyword ranking?
Lecture 77 How to make an effective SEO workflow
Section 9: Links: Level 3 of the SEO Pyramid
Lecture 78 Links. Ahrefs service overview
Lecture 79 Free version Majestic overview
Lecture 80 Spammy Profile Analysis. Trust Flow and Citation Flow Metrics.
Lecture 81 Topical Trust Flow
Lecture 82 Analyzing your site and competitors
Lecture 83 Case study. The analysis of competitors.
Lecture 84 Evaluation of Donor Domains
Lecture 85 Where to get links?
Lecture 86 Paid Links: Yes or No?
Lecture 87 What Are Editorial Links and Where to Get Them?
Lecture 88 Linkbuilding tactics
Lecture 89 How to improve your link building activities? Linkchecker Service Overview.
Lecture 90 How to get links from trustable sources? PRNEWS Service Overview.
Lecture 91 How to find On-page SEO errors quicker?
Section 10: The Fourth Level of the SEO Pyramid: UX, Brand, Social.
Lecture 92 The Fourth Level of the SEO Pyramid: UX, Brand, Social
Lecture 93 How to monitor your company’s reputation on the web?
Lecture 94 Recap wrap-up summary of the course
Lecture 95 How to Get Your Certificate?
Lecture 96 How to leave a review for this Course?
Section 11: Google My Business
Lecture 97 Why GMB is Useful. Explore Benefits and Business Value.
Lecture 98 Features Overview
Lecture 99 Registration
Lecture 100 Confirmation
Lecture 101 Setting Up a Profile
Lecture 102 Multiple Locations
Lecture 103 Adding Products and Services
Lecture 104 Adding Images to GMB
Lecture 105 Adding News and Promotions to GMB
Lecture 106 Booking Button
Lecture 107 Chat
Lecture 108 FAQ (Questions and Answers)
Lecture 109 Opening Hours
Lecture 110 Menu
Lecture 111 Webpage on the Constructor from Google My Business
Lecture 112 Why We Need Reviews and What Their Advantages Are
Lecture 113 How to Get Reviews
Lecture 114 Tips for working with reviews
Lecture 115 Aspects that Affect Ranking Factors of Google My Business
Lecture 116 Analytics Tool to Get Data.
Section 12: Q&A and Additional Materials
Lecture 117 SEO Tools
Lecture 118 Content or Links?
Lecture 119 How much anchors of internal links affect the ranking of the acceptor page?
Lecture 120 How to grow in SEO professionally?
Lecture 121 How to use data from Google Analytics to prepare KPI’s?
Lecture 122 Should I fill in the Title for internal and external links on the site?
Lecture 123 What is your TOP-3 SEO tools?
Lecture 124 What pages on the site should be closed from indexing?
Lecture 125 Will Google Ads damage my SEO results?
Lecture 126 How to find my first SEO job?
Lecture 127 Will AI replace me as an SEO specialist?
Section 13: BONUS
Lecture 128 BONUS LECTURE
People who are interested in learning an online profession – This search engine optimization course will allow you to gain the skills needed for a career in digital marketing.,Marketers – This class lets you extend your skills in SEO, allowing you to serve your clients better as a marketing specialist.,Entrepreneurs – Entrepreneurs can use their new knowledge from this class to run their own online digital marketing until they have the funds to hire a SEO professional.,SEO specialists – This course will help you ensure that your SEO skills are up-to-date and help you market yourself to clients, furthering your career.
Udemy | English | 8h 43m | 6.08 GB
Created by: Anton Voroniuk