SEO Strategy 2023 SEO training to TOP rank your website

Search Engine Optimization course on how to build an effective SEO Strategy and increase your website’s Google rankings
SEO Strategy 2023 SEO training to TOP rank your website
File Size :
6.72 GB
Total length :
8h 33m



Anton Voroniuk


Last update




SEO Strategy 2023 SEO training to TOP rank your website

What you’ll learn

What is search engine optimization (SEO)
Main SEO components and principles
First insights into SEO career and review of the SEO vacancies
What are search engines and how they work
Google ranking factors and search algorithms
How to use various types of SEO promotion
How to check the website for updates and remove the effec of the filter algorithm
Best manual and automatic ways to conduct competitive analysis
How to benchmark SEO performance and set SMART goals
How to optimize a website for technical SEO
How to conduct keyword research
How on-page SEO can help your website rank higher, bring in more traffic, and convert more visitors
Tips and tricks that can help you structure a website and improve its usability
Which SEO best practices to apply when working with content at every stage
How to strengthen your off-page SEO and increase your domain authority
How to improve your link-building activities
How to use the most popular SEO tools for your website
What is local SEO and how to use Google My Business?

SEO Strategy 2023 SEO training to TOP rank your website


Basic knowledge of digital marketing and SEO is ideal, but not required
Some free / paid SEO tools will be used in this training
It is recommended to have a website to execute the steps taught in this course
Completion of all practical tasks increases the effectiveness of the course


Become an expert in Search Engine Optimization and learn to use the best SEO tools!Creating an SEO strategy for your website is an important step for driving traffic and achieving a high search engine ranking. Without a proper SEO strategy, you will struggle to gain traction or generate traffic and sales for your business. Do you want to build a strong SEO strategy for your business this year?This SEO course provides over seven hours of useful lectures and explains the basics of powerful search engine optimization. You will learn how to use SEO tools to optimize your digital marketing campaign and how to create a successful SEO strategy that will help your website rank higher in the search results and attract more traffic.IN OUR COMPLETE SEO TRAINING, WE’LL BE DIVING DEEP INTO:A clear understanding of SEO strategy and its crucial role in online successThe fundamentals of SEO and why they’re more important than everDifference between Old School and New School SEO approachesUnderstanding the role expectations of an SEO specialistReal-world exploration of current job opportunitiesMastery of essential skills for becoming a sought-after SEO professionalUnraveling the mechanics of search engines and their functioningInvestigation into Google ranking factors, algorithms, and penaltiesHands-on engagement with the Google Search ConsoleOff-Page, On-Page, and Technical SEODeveloping an SEO strategyAssessment of website performance via comprehensive analysis.Discover how to use the ShortPixel tool to optimize images multiple times without losing their original qualityGoal setting and creation of a foundational strategy based on insights.How to measure SEO performance with the help of AIOSEO.Enhancement of a website’s technical components for improved visibility and user experience.Effective utilization of a diverse range of tools for technical SEO excellence.Why link building is important for SEOWhat types of links you can incorporate into your strategy, including editorial, earned, and paid linksHow to identify high-quality sources of paid linksHow to leverage editorial links effectively for the growth and success of your businessCreating SEO contentBuilding high-quality backlinks and earning mentions on other resourcesLocal-Search SEOWhat prevents your site from being number one on Google?Which factors influence your search engine ranking?Identification of competitors and adept competitive analysis using diverse toolsGrasping the key aspects for dissecting competitor website strategiesWhat your competitors have already done to achieve success?How to identify spammy backlinks and avoid themHow to use Majestic’s tools to track and monitor your website’s Trust Flow and Citation Flow over time and analyze a website’s topical relevance and authorityExamine backlink profiles using The Majestic Site ExplorerEasy and Actionable Ways to Track Your Most Crucial MetricsYOU’LL HAVE THE OPPORTUNITY TO LEARN SEO FROM TOP DIGITAL MARKETING PROFESSIONALS:We have over 14 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status.I’ve personally collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others).We’ve launched over 1,500 successful marketing strategies and campaigns throughout our careers.Over 500,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing.OUR SEO TRAINING INCLUDES:Theory: 8+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow.Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable.Lifetime access to the course and any future updates.24/7 Support: If you have questions, I will always be willing to answer them.A free copy of the “Search Engine Optimization” chapter from my Cutting-Edge Digital Marketing book.Complete the course and receive an Udemy certificate.TOOLS USED IN THE COURSE:Google Analytics, Google Search Console, Google Ads, Keyword Planner, SimilarWeb, SEMrush, Miro, Ahrefs Webmaster Tool, AnswerThePublic, Keywordtool, Serpstat, SE Ranking, Majestic, PRNEWS, ShortPixel, AIOSEO, QuillBot and other important tools.SHOULD YOU BE WORRIED?This course comes with a 30-day money-back guarantee.Enroll in this SEO course right now and get your website to the top of Google!


Section 1: Get Started in SEO

Lecture 1 Mastering SEO: From Fundamentals to Professional Techniques

Lecture 2 What Is SEO and Why Is It Important

Lecture 3 SEO Components

Lecture 4 SEO Principles to Live By

Lecture 5 How to use the Miro board Checklist

Lecture 6 How to study on Udemy effectively?

Section 2: SEO Career

Lecture 7 What Does an SEO Specialist Do

Lecture 8 Analysis of the Actual SEO Vacancy

Section 3: Search Engines 101

Lecture 9 What Is Search Engine and How It Works

Lecture 10 Requirements for the Website to Be Indexed

Lecture 11 How to Check if Your Website is Indexed. Google Search Console

Lecture 12 Google Ranking Factors

Lecture 13 Google Search Algorithms

Lecture 14 White, Grey, and Black-Hat SEO. Penalties for Black-Hat SEO

Lecture 15 How to Check Your Website for Updates and if It’s Being Blocked

Lecture 16 How to Remove the Effect of the Filter Algorithm From the Website

Lecture 17 SEO Promotion Tips – Safe Ways to Rank Higher

Lecture 18 Summary

Section 4: Primary Competitive Research

Lecture 19 Ways to Find Your Competitors Online

Lecture 20 How to Identify Competitors With Similar Web and Semrush

Lecture 21 General Methods to Evaluate Competitors: SWOT, 7P

Lecture 22 The Primary Analysis of Competitors’ Websites

Lecture 23 Practical Lesson on the Primary Competitor Anaylisis

Section 5: Benchmark Your SEO Performance

Lecture 24 The Primary Analysis of Your Website

Lecture 25 How to Set SMART Goals

Lecture 26 What are KPIs. Google Search Console as a Primary Tool to Check Them

Lecture 27 Statistics Simplified: Easy and Actionable Ways to Track Most Crucial Metrics

Lecture 28 How to Create a Basic SEO Strategy

Section 6: Technical SEO Optimization

Lecture 29 Technical Optimization: Aims and Tasks

Lecture 30 HTTP Status Codes

Lecture 31 Error 404

Lecture 32 301 and 302 Redirects

Lecture 33 Practical Lecture About Redirects

Lecture 34 Title H1, Subtitles H2 and H3

Lecture 35 Metatags: Title, Description, Keywords

Lecture 36 Friendly URLs

Lecture 37 Tag Metarobots, Canonical, Hreflang

Lecture 38 Markup, Microdata Markup

Lecture 39 How to Use Google’s Structured Data Markup Helper

Lecture 40 Ways of Pagination Optimization, Filtering and Sorting

Lecture 41 Device Optimization

Lecture 42 How to Check Device Optimization

Lecture 43 Website Cashing and Indexing

Lecture 44 Tips to Improve Website Caching and Indexing

Lecture 45 How to Create sitemap.xml

Lecture 46 How to Create robots.txt

Lecture 47 Website Loading Speed: How to Check It

Lecture 48 Website Loading Speed: What You Need to Do

Lecture 49 Practice: Image Optimization

Lecture 50 Duplicate Content

Lecture 51 Summary of the Technical Optimization

Section 7: Website and Content

Lecture 52 Website and Content: The Basics of SEO

Lecture 53 How to check site availability? Uptimerobot service overview

Lecture 54 What is a search engine index? Site visibility.

Lecture 55 Analytic tools to measure website loading speed and mobile friendliness.

Lecture 56 Basic SEO tools. Google Search Console Review

Lecture 57 Website Audit with Ahrefs Webmaster Tool

Lecture 58 Regular SEO Audits

Lecture 59 Traffic Analysis with Google Analytics.

Lecture 60 Any Site’s Traffic Analysis with Ahrefs

Lecture 61 Server response codes. 3 golden SEO rules that everyone breaks.

Lecture 62 Content and uniqueness

Lecture 63 Practice: How to Achieve Unique Content with AI

Lecture 64 How to search for popular topics? Exploding Topics

Lecture 65 How to search what Content of competitors is popular. Buzzsumo

Lecture 66 How to create SEO articles as a PRO?

Lecture 67 How to collect search queries. AnswerThePublic

Lecture 68 Ever living Content

Lecture 69 Content Plan

Section 8: Keywords: Second Level of the SEO Pyramid

Lecture 70 How to choose keywords for your site.

Lecture 71 How to use proxy for your SEO-promotion.

Lecture 72 Internal optimization. Where and how to place keywords.

Lecture 73 How to search for key words.

Lecture 74 How to search for key words? Serpstat

Lecture 75 SE Ranking, SEO tool. How to monitor keyword ranking?

Lecture 76 How to make an effective SEO workflow

Section 9: Links: Level 3 of the SEO Pyramid

Lecture 77 Links. Ahrefs service overview

Lecture 78 Free version Majestic overview

Lecture 79 Spammy Profile Analysis. Trust Flow and Citation Flow Metrics.

Lecture 80 Topical Trust Flow

Lecture 81 Analyzing your site and competitors

Lecture 82 Case study. The analysis of competitors.

Lecture 83 Evaluation of Donor Domains

Lecture 84 Where to get links?

Lecture 85 Paid Links: Yes or No?

Lecture 86 What Are Editorial Links and Where to Get Them?

Lecture 87 Linkbuilding tactics

Lecture 88 How to improve your link building activities? Linkchecker Service Overview.

Lecture 89 How to get links from trustable sources? PRNEWS Service Overview.

Lecture 90 How to find On-page SEO errors quicker?

Section 10: The Fourth Level of the SEO Pyramid: UX, Brand, Social.

Lecture 91 The Fourth Level of the SEO Pyramid: UX, Brand, Social

Lecture 92 How to monitor your company’s reputation on the web?

Lecture 93 Recap wrap-up summary of the course

Lecture 94 How to Get Your Certificate?

Lecture 95 How to leave a review for this Course?

Section 11: Google My Business

Lecture 96 Why GMB is Useful. Explore Benefits and Business Value.

Lecture 97 Features Overview

Lecture 98 Registration

Lecture 99 Confirmation

Lecture 100 Setting Up a Profile

Lecture 101 Multiple Locations

Lecture 102 Adding Products and Services

Lecture 103 Adding Images to GMB

Lecture 104 Adding News and Promotions to GMB

Lecture 105 Booking Button

Lecture 106 Chat

Lecture 107 FAQ (Questions and Answers)

Lecture 108 Opening Hours

Lecture 109 Menu

Lecture 110 Webpage on the Constructor from Google My Business

Lecture 111 Why We Need Reviews and What Their Advantages Are

Lecture 112 How to Get Reviews

Lecture 113 Tips for working with reviews

Lecture 114 Aspects that Affect Ranking Factors of Google My Business

Lecture 115 Analytics Tool to Get Data.

Section 12: Q&A and Additional Materials

Lecture 116 SEO Tools

Lecture 117 Content or Links?

Lecture 118 How much anchors of internal links affect the ranking of the acceptor page?

Lecture 119 How to grow in SEO professionally?

Lecture 120 How to use data from Google Analytics to prepare KPI’s?

Lecture 121 Should I fill in the Title for internal and external links on the site?

Lecture 122 What is your TOP-3 SEO tools?

Lecture 123 What pages on the site should be closed from indexing?

Lecture 124 Will Google Ads damage my SEO results?

Lecture 125 How to find my first SEO job?

Lecture 126 Will AI replace me as an SEO specialist?

Section 13: BONUS


People who are interested in learning an online profession – This search engine optimization course will allow you to gain the skills needed for a career in digital marketing.,Marketers – This class lets you extend your skills in SEO, allowing you to serve your clients better as a marketing specialist.,Entrepreneurs – Entrepreneurs can use their new knowledge from this class to run their own online digital marketing until they have the funds to hire a SEO professional.,SEO specialists – This course will help you ensure that your SEO skills are up-to-date and help you market yourself to clients, furthering your career.

Course Information:

Udemy | English | 8h 33m | 6.72 GB
Created by: Anton Voroniuk

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