Seth Godins Freelancer Course
What you’ll learn
Master how to make your work unique, create a well-known brand, find clients, and increase demand for your products or services
Understand what it takes to be more than the average freelancer
Turn professional and make a commitment to finding better clients and doing better work
Requirements
No requirements! Just motivation to be your own boss and do great work that makes a difference
Description
Contents and OverviewThis course begins with an introduction into what it means to be a freelancer, regardless of what industry you work in.You’ll realize that you have the opportunity to take control of your career, regardless of your previous experience, by seeing the world the way your clients do.Seth walks you through choosing your clients and how to be at the right place at the right time to find them. By pushing yourself to produce remarkable work, the clients will start coming to you.Each short, intense (and sometimes funny) lecture helps you identify ways to build your reputation and promote your business so you can step out of invisibility. You’ll make your work more valuable, and you’ll know how to price your work to attract and retain clients.You have the opportunity to become a well-known specialist in your field. You’ll learn the foundation that consistently generates client leads that translate into a higher freelancer income. Also included: In-depth answers to FAQs that Seth has collected from his audience in preparation for this course. The FAQs will help clarify common concerns that freelancers have, as well as provide insight into overcoming everyday challenges. Throughout the course, you’ll have the opportunity to complete exercises that will help you forge a path you can easily follow. You’ll get as much out of this course as you choose to put into it.By the end of this course, you’ll know what you need to do to pave your way towards a more lucrative and fulfilling freelancing career. You’ll be confident enough to be your own boss, and you’ll know how to put your goals in motion. Whether you’re currently freelancing full-time or you’re stuck in a job that you want to get out of, Seth shows you what it takes to be an accomplished freelancer—or, as he calls it, “a warrior without a king.”
Overview
Section 1: How to move up
Lecture 1 Why be a freelancer
Lecture 2 A warrior without a king
Lecture 3 Moving up the ladder
Lecture 4 Weaving a braid
Lecture 5 Exercise – Who are you
Lecture 6 5 kinds of freelancing
Lecture 7 Are you unmistakable?
Lecture 8 Exercise – What do you provide
Section 2: Building assets
Lecture 9 Different forms of merit
Lecture 10 Exercise – 10 things you deliver to your client
Lecture 11 FAQ: Fear of rejection
Lecture 12 Building your assets
Lecture 13 Exercise – Rank Yourself
Section 3: Managing clients
Lecture 14 Choose your customers
Lecture 15 FAQ: Firing a client
Lecture 16 FAQ: Questions to ask a new client
Lecture 17 How to increase demand
Lecture 18 FAQ: When a client disagrees with your vision
Section 4: Strategies you choose
Lecture 19 Right place right time
Lecture 20 Get subscribers
Lecture 21 Two words in ‘I’
Lecture 22 FAQ: Building a name as a new freelancer
Section 5: Storytelling
Lecture 23 The 4 principles of storytelling
Lecture 24 Exercise – B2B sales
Lecture 25 The story is what we hire
Lecture 26 Excuses are part of the story
Lecture 27 FAQ: Importance of a contract
Lecture 28 An aside about how you buy
Lecture 29 FAQ: When a client has a budget
Section 6: Scarcity, value and your choice
Lecture 30 Choose the right business
Lecture 31 FAQ: Local expert vs. wider reach
Lecture 32 Product adoption lifecycle
Lecture 33 How to create scarcity
Lecture 34 Understanding customer LTV
Lecture 35 Different ways to go to market
Section 7: Pricing
Lecture 36 What your craft is worth
Lecture 37 Working for free
Lecture 38 FAQ: Working for exposure
Lecture 39 Questions worth asking yourself
Section 8: Unique voice
Lecture 40 Famous to the family
Lecture 41 Stories of family fame
Lecture 42 Your brand is human
Lecture 43 Finding your edge
Lecture 44 Exercise – Develop a unique voice
Lecture 45 FAQ: Making a living as a fiction writer
Section 9: Reputation
Lecture 46 The testimonial book
Lecture 47 It costs too much to shop around
Lecture 48 SEO of a kingdom of one
Lecture 49 Seaweed and permission
Lecture 50 Exercise – Permission
Lecture 51 FAQ: Competing with cheap labor
Lecture 52 FAQ: Too expensive despite experience
Section 10: Promotion
Lecture 53 Promotional choices
Lecture 54 Drip by drip
Lecture 55 Stepping out of your invisibility
Lecture 56 (Don’t) become an insider
Lecture 57 Taking the leap as a strategy
Section 11: Organize and connect
Lecture 58 Defining communities
Lecture 59 500 disconnected people
Lecture 60 Exercise – Organize and connect
Section 12: Leverage content
Lecture 61 Your own publishing platform
Lecture 62 Debunk and inform
Lecture 63 Exercise – Leveraging content
Lecture 64 In public or for competitors
Lecture 65 Exercise – Organize your competitors
Lecture 66 Opportunities to consider
Section 13: Sell and promote
Lecture 67 The fear of buying
Lecture 68 Exercise – Sales
Lecture 69 The obligating question
Lecture 70 Positioning
Lecture 71 Patience and choosing your industry
Lecture 72 Pricing and coupons
Lecture 73 FAQ: Displaying prices on a website
Lecture 74 Thriving on free
Section 14: Going to market
Lecture 75 Be the impresario
Lecture 76 Overspecialize
Lecture 77 Go outside the system
Lecture 78 Get ‘famous’
Lecture 79 The poor man’s ___
Section 15: Turn pro
Lecture 80 Making time
Lecture 81 FAQ: Consistently generating qualified leads
Lecture 82 Financial hygiene
Lecture 83 Be smart
Lecture 84 Words in -ent
Lecture 85 Exercise – Make a timeline
Lecture 86 Readings
Lecture 87 One last thing
Section 16: A bonus Q&A
Lecture 88 Live at Creative Mornings Summit
Current freelancers who want to build and differentiate their businesses,Anyone interested in becoming a professional freelancer,This is not a course for people who seek shortcuts, guaranteed results and an easy path
Course Information:
Udemy | English | 4h 48m | 7.55 GB
Created by: Seth Godin
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