Storytelling Narratives Impactful Business Communication
What you’ll learn
The Science and Research behind Stories and Narratives
How to Communicate Effectively using Narratives
How to Engage, Inspire, Influence and Remember, using Narratives and Storylines
How our Narrative Mind works
Requirements
None at all, except a high school level education, and an eagerness to learn !
Description
Stories are powerful.For millions of years, humans have relied on stories, fables, parables, and other narratives, to engage others, and to share experiences and emotions ! From personal experience, we all know that it’s far easier to remember details from a story, than to remember standalone facts and details that are not part of a narrative. And that is what the research tells us too … that narratives, and stories, are far more influential, and persuasive than just stating the facts, or providing the data.This Course will provide a Business Communication 4-Step Model, using Narratives and StoryTelling, based on Science and Research. It will explain effective communication using narratives, in order to be more impactful, and effective.As a Leader, you can have a much bigger impact, and more influence, if your communication involves more narratives and storytelling. Weaving your vision, mission, objectives, arguments etc. into a story line, with a message, or lessons, can have a far more powerful impact, rather than presenting it as a business case, or just presenting the data, evidence, facts and arguments. Using powerful narratives can alter brain chemistry, which can, in turn, affect human behaviour. Practically, as Leaders or Managers, or trainers and public speakers, you often need to use non-fictional narratives to engage and inspire. This Course will help you immensely there !
Overview
Section 1: INTRODUCTIONS
Lecture 1 Course Introduction and Curriculum
Lecture 2 The Neuroscience of a Narrative/Story
Lecture 3 Meet your Instructor
Section 2: STORYTELLING MODEL : ENGAGE AND CONNECT
Lecture 4 ENGAGE and CONNECT – Part 1
Lecture 5 ENGAGE and CONNECT – Part 2
Lecture 6 ENGAGE and CONNECT – Part 3
Lecture 7 ENGAGE and CONNECT – Part 4
Section 3: STORYTELLING MODEL : INFLUENCE AND INSPIRE
Lecture 8 INFLUENCE AND INSPIRE, Part 1
Lecture 9 INFLUENCE AND INSPIRE, Part 2
Lecture 10 INFLUENCE AND INSPIRE, Part 3
Lecture 11 INFLUENCE AND INSPIRE, Part 4
Lecture 12 Practice Exercise 1 : A brief Case Analysis
Section 4: STORYTELLING MODEL : MAKE AN IMPACT
Lecture 13 MAKE AN IMPACT, Part 1
Lecture 14 MAKE AN IMPACT, Part 2
Lecture 15 MAKE AN IMPACT, Part 3
Section 5: 3 COMMON STORYTELLING FORMATS
Lecture 16 Storytelling Formats, Part 1
Lecture 17 Storytelling Formats, Part 2
Lecture 18 Storytelling Formats, Part 3
Lecture 19 Practice Exercise 2
Section 6: PRACTICE EXERCISE, AND 8 STEPS TO BETTER COMMUNICATION WITH NARRATIVES
Lecture 20 Practice Exercise 3
Lecture 21 8 STEPS to Better Communication with Narratives, Part 1
Lecture 22 8 STEPS to Better Communication with Narratives, Part 2
Lecture 23 Credits
Lecture 24 How to download your UDEMY CERTIFICATE
Leaders and Managers, in Organisations and Institutions,Aspiring Leaders and Managers, and other Communicators,Anyone who wants to learn about the science and research behind stories and narratives
Course Information:
Udemy | English | 1h 36m | 2.75 GB
Created by: Sivakami S ; MBA ; Leadership Research
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