Technical SEO Audit and Fix Your Website for Success
What you’ll learn
Run technical SEO audits and take immediate action on the findings
Requirements
Ideally, you know the very basics of SEO, such as title tags, meta descriptions, etc. If you’re starting with zero knowledge, I do my best to explain the basics as I’m teaching, but you’ll get more out of the course if don’t have to look up what SEO means before starting. 🙂
Description
If you are looking to take your SEO knowledge to the next level then this course if for you! I’ve worked for 7+ years at one of the largest digital agencies in the United States, and have worked with individuals as well as multi-million dollar brands.At the end of this course, you’ll be able to… Perform a technical audit using free toolsFix problems that are robbing you of traffic from Google and other search enginesSet your website up for success now and in the future, even as technology and search algorithms change In this course, I’ll be teaching you how to… Pinpoint the specific content issues that make it difficult for Google and other search engines to crawl your websiteProvide a quality user experience by linking and redirecting visitors to your most important contentSpeed up your website so you can get a ranking boost!Make your website more mobile-friendlyWe cover a lot of ground, and rest-assured, if there’s something I didn’t cover, or didn’t explain in enough depth, please reach out to me in the discussion forums. There I answer every single question the comes through. Chances are, whatever issue you’re having I’ve seen before, and happy to help in any way that I can!
Overview
Section 1: Introduction and Setup
Lecture 1 Introduction to Technical SEO
Lecture 2 What We Mean By Technical SEO
Lecture 3 SEO Tools to Use for This Course
Lecture 4 Google Search Console Introduction
Lecture 5 Track Results with Google Analytics
Lecture 6 Screaming Frog Introduction
Lecture 7 My Recommended Technical SEO Tools for This Course
Lecture 8 Technical SEO Assignment #1
Section 2: Onpage and Content Issues
Lecture 9 Onpage/Content Introduction
Lecture 10 Finding and Fixing Missing Title and Description Tags
Lecture 11 Fix Too Short and Too Long Title and Meta Descriptions
Lecture 12 Fixing Missing H1 Tags
Lecture 13 How to Find Duplicate Content
Lecture 14 Canonicals – How and Why
Lecture 15 Finding Low Word Count Pages
Lecture 16 Including Schema Code on Your Website
Lecture 17 Data Highlighter – The Less Nerdy Alternative to Schema Code
Lecture 18 Technical SEO Assignment #2
Section 3: Site Accessibility and Indexing
Lecture 19 Accessibility and Indexation Introduction
Lecture 20 Tell Search Engines What Pages You Want Indexed
Lecture 21 How to Figure Out What Web Server You Have
Lecture 22 Working With HTACCESS Files
Lecture 23 HTACCESS Supplement Code
Lecture 24 How To Find and Fix Server Errors and Broken Links
Lecture 25 Change 301s For a Clean Website
Lecture 26 What You Need To Know About Robots_txt Files
Lecture 27 Test Your Robots_Txt File
Lecture 28 404 Pages Guide
Lecture 29 Securing Your Website
Lecture 30 Accessibility and Indexation Wrapup
Lecture 31 Technical SEO Assignment #3
Section 4: Site Architecture and Linking
Lecture 32 Site Architecture and Linking Introduction
Lecture 33 Improving Site Architecture
Lecture 34 Checking and Fixing Broken Links
Lecture 35 A Few Words on Nofollow Links
Lecture 36 Advanced Strategy for Redirects
Lecture 37 Site Architecture and Linking Recap
Lecture 38 Technical SEO Assignment #4
Section 5: Site Speed
Lecture 39 Site Speed Introduction
Lecture 40 The Importance of Site Speed
Lecture 41 Measuring Site Speed for Quick Wins
Lecture 42 How to Speed Up Your Website
Lecture 43 How to Get Quality Web Hosting
Lecture 44 Bonus: Speeding Up Your Website With Siteground
Lecture 45 Site Speed Tools
Lecture 46 Speed Test Walkthrough
Lecture 47 How to Find Large Images and Reduce Their Size
Lecture 48 Site Speed Recap
Lecture 49 Technical SEO Assignment #5
Section 6: Mobile Audits and Fixes
Lecture 50 Mobile Technical SEO Intro
Lecture 51 The Important of Mobile
Lecture 52 How to Run a Mobile-Friendly Test
Lecture 53 The Different Ways to Build Mobile Websites
Lecture 54 Creating a Mobile Friendly Website
Lecture 55 Doing a Mobile Technical Audit
Lecture 56 Mobile Technical SEO Recap
Lecture 57 Technical SEO Assignment #6
Section 7: Wrapping Things Up
Lecture 58 Concluding Remarks on This Course
This course is meant for someone who really wants to take their SEO knowledge to another level. I’ve been a technical SEO strategist for 7+ years. I’ve helped a number of different websites. I get right to it and show you the specific tools and tricks you need to start fixing your website so that it maximizes organic traffic potential.
Course Information:
Udemy | English | 3h 50m | 2.56 GB
Created by: Ryan Whiteside
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